{"id":356813,"date":"2026-03-31T13:08:09","date_gmt":"2026-03-31T13:08:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/356813\/"},"modified":"2026-03-31T13:08:09","modified_gmt":"2026-03-31T13:08:09","slug":"what-if-mango-season-never-ends-anand-mahindra-offers-support-for-kota-farmers-fruit-experiment-this-is-true-entrepreneurship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/356813\/","title":{"rendered":"What if mango season never ends? Anand Mahindra offers support for Kota farmer\u2019s fruit experiment. ‘This is true entrepreneurship’"},"content":{"rendered":"

Imagine a world where mangoes are not just a seasonal treat but something you could enjoy multiple times a year. That\u2019s exactly what one farmer in India is trying to make possible. Anand Mahindra, chairman of the Mahindra Group, recently highlighted the work of Shree Kishan Suman<\/a>, a farmer from a village near Kota, on X (formerly Twitter), praising the innovation as \u201ctrue entrepreneurship.\u201d<\/p>\n

Suman\u2019s journey did not start with mangoes. Like many farmers, he initially worked with wheat and rice, but unstable returns pushed him to explore other options. He first moved into floriculture, creating a rose plant that bloomed in seven colors. This curiosity and experimentation eventually led him to mango grafting. Over the years, he noticed an unusual mango tree that flowered across multiple seasons. Suman spent more than a decade refining this discovery, eventually developing a new variety called \u2018Sadabahar\u2019, which can bear fruit up to three times a year.<\/p>\n

A Breakthrough for Farmers and Lovers of MangoesAs per The Better India, the Sadabahar mango<\/a> is already attracting attention across India. With its Alphonso-like taste, low fiber, and rich flavor, it has impressed farmers and researchers alike. Saplings are slowly reaching orchards beyond Kota, from private farms to Rashtrapati Bhavan. While scientists are still studying how this variety performs in different climates, its potential is huge. Mahindra emphasized, \u201cIf this variety proves scalable, it opens up real possibilities: for farmers\u2019 incomes, for supply chains, even for how we experience something as seasonal (and sacred!) as the mango.\u201d\u2014 anandmahindra (@anandmahindra)
Entrepreneurship on the FarmIn his X post, Mahindra wrote about the broader lesson of Suman\u2019s work: \u201cIt\u2019s a general principle that as economies grow, agriculture must shrink in importance. But perhaps what declines is not agriculture itself\u2026 only our imagination of it.\u201d He added, \u201cWhat strikes me is not just the outcome, but the method. This is true entrepreneurship: resilience in the face of uncertainty, a science-based approach, and the patience to let nature reveal its secrets.\u201d
He also noted that we often look for startups in engineering campuses, but the same innovation can be found on farms. \u201cAnd if he ever chooses to scale his venture, I\u2019d be more than willing to back him,\u201d Mahindra said.
Suman\u2019s experiment raises some exciting questions. Could mango season really become year-round? For a country where mangoes are an emotion, not just a fruit, the possibilities are huge. It\u2019s a reminder that farming is not just about tradition; it\u2019s also about imagination, patience, and bold experimentation.
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