{"id":357841,"date":"2026-04-01T02:32:08","date_gmt":"2026-04-01T02:32:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/357841\/"},"modified":"2026-04-01T02:32:08","modified_gmt":"2026-04-01T02:32:08","slug":"fonterra-and-greenpeace-settle-over-misleading-100-new-zealand-grass-fed-claims-on-anchor-butter","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/357841\/","title":{"rendered":"Fonterra and Greenpeace settle over misleading \u2019100% New Zealand grass-fed\u2019 claims on Anchor butter"},"content":{"rendered":"<p class=\"AAWOqnkvZUjFtQP\" style=\"display:none\">\u201cThe claim did not put in issue the question of whether or not the phrase \u2018grass-fed\u2019 on its own was misleading, and Fonterra makes no admission that the words \u2018grass-fed\u2019 in isolation are likely to mislead.\u201d<\/p>\n<p class=\"AAWOqnkvZUjFtQP\" style=\"display:none\">Fonterra said its definition of grass was consistent with the grass-fed feed types in the New Zealand Dairy Grass Fed Administrative Standard.<\/p>\n<p class=\"AAWOqnkvZUjFtQP\" style=\"display:none\">It said farmers\u2019 cows are 96% grass-fed, with \u201cgrass\u201d defined as including grass, grass silage, hay and forage crops (including brassicas and legumes).<\/p>\n<p class=\"AAWOqnkvZUjFtQP\" style=\"display:none\">Greenpeace spokeswoman Sin\u00e9ad Deighton-O\u2019Flynn said it was an \u201copen-and-shut case of greenwashing\u201d.<\/p>\n<p class=\"AAWOqnkvZUjFtQP\" style=\"display:none\">\u201cFonterra claimed that its Anchor Butter was \u2018100% New Zealand grass-fed\u2019, but that isn\u2019t true. Fonterra dairy cows can be fed up to three kilograms of palm kernel a day \u2013 an imported feed linked to rainforest destruction.<\/p>\n<p class=\"AAWOqnkvZUjFtQP\" style=\"display:none\">\u201cPalm kernel is a dry, gravelly cow feed that comes from the destroyed paradise rainforests of Southeast Asia. It isn\u2019t grass, and to claim otherwise is misleading and deceptive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cThe claim did not put in issue the question of whether or not the phrase \u2018grass-fed\u2019 on its&hellip;\n","protected":false},"author":2,"featured_media":357842,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3548,5811,40666,95,138,298,2562,4381,7226,188947,30954,120,12936,76566,117,111,139,69,90,1523,29737,51177,80],"class_list":["post-357841","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-3548","tag-admitted","tag-anchor","tag-and","tag-business","tag-butter","tag-claims","tag-customers","tag-fonterra","tag-grassfed","tag-greenpeace","tag-likely","tag-misleading","tag-misled","tag-new","tag-new-zealand","tag-newzealand","tag-nz","tag-on","tag-over","tag-packaging","tag-settle","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/357841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=357841"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/357841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/357842"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=357841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=357841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=357841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}