{"id":358044,"date":"2026-04-01T05:31:07","date_gmt":"2026-04-01T05:31:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/358044\/"},"modified":"2026-04-01T05:31:07","modified_gmt":"2026-04-01T05:31:07","slug":"electronics-and-software-brands-front-loaded-their-2025-ad-budgets-then-hit-the-brakes-in-h2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/358044\/","title":{"rendered":"Electronics and software brands front-loaded their 2025 ad budgets, then hit the brakes in H2"},"content":{"rendered":"<p>Key stat: US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed sharply to just 3.2% growth in H2, according to a January report from MediaRadar.<\/p>\n<p>Beyond the chart:<\/p>\n<p>Use this chart: Drop this in your next electronics or media planning meeting to show the dramatic swing in category ad investment. Use the H1 vs. H2 comparison to benchmark your brand&#8217;s spending trajectory against the sector, and frame why the back-half slowdown changes the competitive dynamics heading into 2026.<\/p>\n<p>Related EMARKETER reports:<\/p>\n<p>We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.<\/p>\n","protected":false},"excerpt":{"rendered":"Key stat: US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed&hellip;\n","protected":false},"author":2,"featured_media":358045,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[111,139,69,145],"class_list":{"0":"post-358044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-new-zealand","9":"tag-newzealand","10":"tag-nz","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/358044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=358044"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/358044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/358045"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=358044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=358044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=358044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}