Centrum, the multivitamin brand, from the house of Haleon has unveiled a new campaign film for Centrum Recharge, its effervescent energy drink mix. The film captures the relatable experience of everyday exhaustion and showcases how Centrum Recharge provides a nutritious boost and convenient support to combat daily fatigue. Priced at just Rs.10 per sachet (for 5g), Centrum Recharge provides goodness of nutrients such as Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity. By replenishing micronutrients lost during daily activity, it offers a nutritious, wellness solution, in line with Haleon\u2019s purpose of delivering better everyday health with humanity.<\/p>\n
The film\u2019s narrative brings this message to life through a playful moment- a child spontaneously challenges a young man to a good-humoured street game. Initially weary and reluctant, he reaches for a Centrum Recharge sachet tucked in his pocket. Upon consumption, the young man is visibly revitalised and goes on to play with renewed enthusiasm. The story closes with the campaign tagline, \u2018Har Din Ko Kar RECHARGE, Centrum Recharge\u2019, reinforcing how micronutrients can transform everyday tiredness into vitality, helping people show up as their best selves in daily moments.<\/p>\n
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\u00a0Commenting on the campaign, Deepali Agarwal, head, wellness & OTC, Haleon ISC said, \u201cCentrum Recharge\u2019s new campaign puts back the focus on the importance of daily energy and vitality. The hustle and din of daily life can often drain us out, and Centrum Recharge provides the much-needed boost that consumers look for. The campaign film shows the everyday struggle of feeling tired and lacking the zeal to participate. \u2018Har din ko kar recharge\u2019 is a reminder to refuel and show up feeling our best. As we democratise multivitamin supplementation by offering such an innovative, convenient and accessible wellness solution, we continue to deliver better everyday health to millions of consumers. With eight out of ten people facing micronutrient deficiencies, bridging this gap has never been more urgent. Our goal is to make high-quality nutritional support accessible to all, empowering individuals to enjoy healthier, more active lives.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Centrum, the multivitamin brand, from the house of Haleon has unveiled a new campaign film for Centrum Recharge,…\n","protected":false},"author":2,"featured_media":358143,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[189082,134,111,139,556,69],"class_list":{"0":"post-358142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-centrum","9":"tag-health","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nutrition","13":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/358142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=358142"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/358142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/358143"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=358142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=358142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=358142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}