{"id":358657,"date":"2026-04-01T14:01:10","date_gmt":"2026-04-01T14:01:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/358657\/"},"modified":"2026-04-01T14:01:10","modified_gmt":"2026-04-01T14:01:10","slug":"canned-creatine-protein-partnership-and-modernized-magnesium","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/358657\/","title":{"rendered":"Canned creatine, protein partnership and modernized magnesium"},"content":{"rendered":"

VitClear delivers creatine nootropic soda<\/p>\n

UK startup VitClear claims to have created the UK\u2019s first creatine soda, built for performance and recovery.<\/p>\n

Creatine has notoriously poor solubility and stability in heat-pasteurised or carbonated liquids<\/a> yet VitClear claims to have cracked the code with its new Active Health Lemon and Lime which delivers the compound alongside a menu of nootropics, botanicals, vitamins and minerals. <\/p>\n

\"VitClearVitClear creatine soda (VitClear creatine soda)<\/p>\n

The RTD includes 100% of the recommended daily amount of water-based vitamins, 50% of oil-based vitamins, alongside minerals and over 400mg of electrolytes.<\/p>\n

It additionally includes protein, BCAAs, L-carnitine, taurine, ashwagandha, and L-theanine, and avoids artificial additives, preservatives or sweeteners.<\/p>\n

\u2018Creatine reimagined\u2019 for women\u2019s long-term health<\/p>\n

Women\u2019s health and wellbeing brand Unfabled has developed Creatine Superblend targeting women who want daily support for steady energy, clearer thinking and whole-body strength.<\/p>\n

The three-in-one blend delivers 5g of creatine per serving, alongside Astrion Vegan Collagen Builder and an electrolyte complex, including magnesium and potassium.<\/p>\n

The formula aims to support daily physical and mental energy, as well as skin, hair and bone health, and hydration.<\/p>\n

\"UnfabledUnfabled Creatine Superblend (Unfabled)<\/p>\n

Unfabled argues it is particularly important to bring this ingredient to the female market as women have naturally lower creatine stores than men and women respond particularly well to supplementation.<\/p>\n

The powder blend additionally contains coconut water powder to create a clean, lightly tropical taste when mixed with water.<\/p>\n

Myprotein expands Mars Wrigley NPD<\/p>\n

Myprotein has extended its official partnership with Mars Wrigley with the launch of Mars Impact Whey Protein. <\/p>\n

Following on from the successful launch of the Snickers line of whey back in November, the launch combines Myprotein\u2019s bestselling whey formula with the classic taste of Mars.<\/p>\n

\u201cThrough our continued partnership with Mars Wrigley, we\u2019re bringing together best-in-class sports nutrition with some of the most recognisable flavours in the world,\u201d said Neil Mistry, CEO of THG Nutrition. \u201cThis extension of the Mars range reflects a clear shift in the category, where performance and enjoyment are no longer mutually exclusive. Consumers expect products that deliver on both, and this range does exactly that.\u201d<\/p>\n

\"MarsMars whey protein (Mars whey protein)<\/p>\n

Mistry said the brand aims to drive innovation that broadens the appeal of sports nutrition. <\/p>\n

\u201cPartnerships like this allow us to reach new audiences while continuing to serve our core customer. This launch is another step forward in how we evolve the category and build towards what\u2019s next in our product pipeline,\u201d he said.<\/p>\n

Vitabiotics adds to magnesium gummies to Ultra range<\/p>\n

Vitabiotics has introduced Ultra Magnesium Gummies in response to rising consumer demand for magnesium supplements alongside the exploding popularity of gummies<\/a>.<\/p>\n

Two gummies provide 300mg magnesium citrate to support normal muscle function and the maintenance of normal bones and teeth. They also provide 1.4mg vitamin B6 to contribute to the reduction of fatigue, normal energy release and normal psychological and nervous system functions. <\/p>\n

Magnesium citrate is one of the most bioavailable forms of the mineral and is generally well tolerated and less likely to cause digestive discomfort, the brand said.<\/p>\n

\"VitabioticsVitabiotics Ultra Magnesium Gummies (Vitabiotics)<\/p>\n

Ultra Magnesium Gummies are available in strawberry flavour, are vegan-friendly, and free from preservatives, artificial colours, and sweeteners. <\/p>\n

\u201cInterest in magnesium continues to grow, with many consumers looking for formats that fit easily into daily routines,\u201d said Melissa Cohen, head of nutrition at Vitabiotics. \u201cBy combining magnesium with vitamin B6 in a convenient gummy format, Ultra Magnesium Gummies offer a practical alternative to tablets and capsules. Taken daily, these nutrients contribute to normal energy release, muscle function and the reduction of tiredness and fatigue as part of a varied, balanced diet.\u201d<\/p>\n

AstaReal delivers magnesium with astaxanthin<\/p>\n

AstaReal AB has launched \u2018Magnesium Total by Astaxin\u2019, to join the \u2018by Astaxin\u2019 range\u2014a line of products which all contain astaxanthin as the active ingredient. <\/p>\n

Boasting high bioavailability, the supplement provides three high-quality forms of magnesium: bisglycinate, taurate, and malate. <\/p>\n

\"MagnesiumMagnesium Total by Astaxin (Magnesium Total by Astaxin)<\/p>\n

The product aims to support the synthesis and utilization of ATP in the mitochondria, as well as supporting regulation of ion channels essential for nerve cell function, muscle contraction, and heart rhythm. <\/p>\n

MyOva formula targets hormonal concerns<\/p>\n

Women\u2019s hormonal health brand MyOva has launched Hormone Balance, a plant-powered supplement designed to support hormonal balance, emotional wellbeing and cycle comfort. <\/p>\n

The formula brings together a blend of botanicals traditionally used to support emotional steadiness, relaxation and cycle comfort. Including Holy Basil, Shatavari, Ashwagandha KSM-66, Turmeric, Red Clover, Sage, Fennel, Chamomile, Rosemary and Vitamin B6.<\/p>\n

\"MyOvaMyOva Hormone Balance (MyOva Hormone Balance)<\/p>\n

\u201cMost women I speak to aren\u2019t looking for a miracle. They just want to feel like themselves again,\u201d said Leila Martyn, Founder of MyOva. \u201cStable energy, mood that doesn\u2019t crater before their period, sleep that actually restores them. When we developed Hormone Balance, we wanted to create an effective hormonal support supplement -something that addressed the full picture, not just one symptom. No fillers, just an effective botanical formula, developed for every woman at every stage of life.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"VitClear delivers creatine nootropic soda UK startup VitClear claims to have created the UK\u2019s first creatine soda, built…\n","protected":false},"author":2,"featured_media":358658,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[152813,1667,565,134,112116,111,139,5974,556,69,10112,12886,24562,8812],"class_list":{"0":"post-358657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-casein","9":"tag-energy","10":"tag-fitness","11":"tag-health","12":"tag-measure","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-nutrient","16":"tag-nutrition","17":"tag-nz","18":"tag-power","19":"tag-professional","20":"tag-supplement","21":"tag-training"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/358657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=358657"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/358657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/358658"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=358657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=358657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=358657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}