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<\/a><\/p>\nThe company says it\u2019s the first ticketing platform to bring both official primary tickets and resale listings inside ChatGPT through a single experience, according to an announcement on Tuesday (March 31).<\/p>\n
Through the integration, users can open ChatGPT, add the SeatGeek app, and start asking questions in plain language such as asking for \u201cthe cheapest seats at an upcoming game\u201d, \u201cthe best view for a concert\u201d, or \u201cfamily friendly options for a weekend show.\u201d<\/p>\n
The app pulls up real-time inventory from SeatGeek\u2019s marketplace and lets users keep refining their search conversationally until they find what they want. When they\u2019re ready to buy, they\u2019re redirected to SeatGeek\u2019s site to complete the transaction.<\/p>\n
Russ D\u2019Souza, SeatGeek<\/p>\n Russ D\u2019Souza, Co-Founder and President of Supply at SeatGeek, said: \u201cFans no longer start their journey in one place \u2014 they\u2019re asking questions across AI assistants, new search experiences, and tools that can act on their behalf.<\/p>\n \u201cOur focus is making sure our events surface wherever fans are asking about them, and that when they do, our partners\u2019 tickets are front and center in the best possible buying experience.\u201d<\/p>\n For teams and venues that use SeatGeek\u2019s ticketing infrastructure, the integration gets inventory in front of fans more quickly, according to SeatGeek.<\/p>\n The listings inside ChatGPT will include SeatGeek\u2019s Deal Score ratings, view-from-seat imagery, and seat perks data, which are already available on its main platform.<\/p>\n \u201cChatGPT is where millions of fans are already asking questions about what to do and where to go \u2013 we want SeatGeek to be the answer when those questions turn to live events.\u201d<\/p>\n Adam Waxman, SeatGeek<\/p>\n Adam Waxman, Product Engineer at SeatGeek, said: \u201cThis is part of our long-term strategy to lead the industry in AI-powered discovery. ChatGPT is where millions of fans are already asking questions about what to do and where to go \u2013 we want SeatGeek to be the answer when those questions turn to live events.\u201d<\/p>\n For SeatGeek, the integration marks its latest, following its integration with Google<\/a>\u2018s agent-based AI search experience in December 2025, making it one of the earliest ticketing platforms to have its event listings understood and acted on by Google\u2019s AI systems.<\/p>\n In February 2026, the ticketing paltform launched<\/a> an integration with Spotify<\/a>, putting official primary ticket inventory in front of Spotify\u2019s 751 million monthly active users. Spotify has already integrated with other ticketing platforms like Ticketmaster<\/a>, Eventbrite<\/a>, AXS<\/a>, Bandsintown, Japan\u2019s ZAIKO, as well as UK-headquartered ticketing platform Skiddle and Dutch event management platform Stager.<\/p>\n For ChatGPT, the SeatGeek partnership is the latest in a string of third-party integrations\u00a0OpenAI\u00a0has been building around its chatbot. The AI company launched its apps ecosystem<\/a> in October 2025 with partners including\u00a0Spotify,\u00a0Booking.com, Canva, Coursera, Expedia, Figma\u00a0and\u00a0Zillow. Less than month ago, ChatGPT integrated<\/a> with Apple<\/a>\u2019s music recognition tool Shazam<\/a> to allow users to \u2018Shazam\u2019 songs directly on ChatGPT.<\/p>\n Music Business Worldwide<\/p>\n","protected":false},"excerpt":{"rendered":"SeatGeek has launched an integration with ChatGPT, letting fans search for and purchase event tickets directly through a…\n","protected":false},"author":2,"featured_media":360224,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[111,139,69,145],"class_list":{"0":"post-360223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-new-zealand","9":"tag-newzealand","10":"tag-nz","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/360223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=360223"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/360223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/360224"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=360223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=360223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=360223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>\u201cOur focus is making sure our events surface wherever fans are asking about them, and that when they do, our partners\u2019 tickets are front and center in the best possible buying experience.\u201d<\/p>\n
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