{"id":367068,"date":"2026-04-07T01:14:09","date_gmt":"2026-04-07T01:14:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/367068\/"},"modified":"2026-04-07T01:14:09","modified_gmt":"2026-04-07T01:14:09","slug":"celia-wallace-founder-director-three-are-one-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/367068\/","title":{"rendered":"Celia Wallace, Founder + Director, Three Are One \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    April 7 2026, 10:23 am | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/Celia-Hot-Suit-Takes-profile-photo-1.jpg\" alt=\"CB Hot Suit Takes: Celia Wallace, Founder + Director, Three Are One\"\/><\/p>\n<p>\t\t\t\t\t    \tCB Hot Suit Takes is our new Q&amp;A series for extremely busy CEOs and senior leaders across the industry ~ covering careers, creativity, challenges and the song that sums it all up. Next in the hot seat is Celia Wallace, Founder and Director, Three Are One.<\/p>\n<p>\u00a0<\/p>\n<p>1. What made you get into advertising?<\/p>\n<p>I was accepted into the Saatchi &amp; Saatchi scholarship program in London straight out of university. It was a baptism-by-fire introduction to the industry at one of the most iconic agencies in the world. I was hooked from day one; the rest is history (and a lot of late nights).<\/p>\n<p>2. Which piece of work are you most proud of, and why?<\/p>\n<p>My career spans consulting, client side and creative agencies, but if I have to pick a \u2018North Star\u2019 moment, it\u2019s this: T-Mobile\u2019s Life for Sharing campaign. Launched in London in the middle of the global financial crisis with a radical brief: don\u2019t talk about the product, just focus entirely on the brand promise.<\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n","protected":false},"excerpt":{"rendered":"April 7 2026, 10:23 am | BY Ricki Green | No Comments CB Hot Suit Takes is our&hellip;\n","protected":false},"author":2,"featured_media":367069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[111,139,69,145],"class_list":{"0":"post-367068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-new-zealand","9":"tag-newzealand","10":"tag-nz","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/367068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=367068"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/367068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/367069"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=367068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=367068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=367068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}