{"id":367293,"date":"2026-04-07T04:47:08","date_gmt":"2026-04-07T04:47:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/367293\/"},"modified":"2026-04-07T04:47:08","modified_gmt":"2026-04-07T04:47:08","slug":"biologica-launches-hormone-stage-supplements-for-womens-wellness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/367293\/","title":{"rendered":"Biologica Launches Hormone-stage Supplements for Women\u2019s Wellness"},"content":{"rendered":"

\n\tBiologica looks to simplify the fragmented women\u2019s wellness<\/a> market with science-backed formulations tailored to women\u2019s hormonal stages.<\/p>\n

\n\tThe brand, founded by wife-and-husband team Liz and Joey Zwillinger, was inspired from a personal pain point.<\/p>\n

\n\t\u201cI found myself one day in my kitchen mixing seven different pills, four different powders\u2026and I said, \u2018This shouldn\u2019t be this hard,\u2019\u201d said Liz Zwillinger at WWD\u2019s 2026 Los Angeles<\/a> Beauty Forum.<\/p>\n

\n\tRecognizing that many women were experiencing the same frustration, she set out to create a more streamlined approach to wellness<\/a>. Before launching in December, reportedly with $7 million in seed funding, the company conducted focus groups nationwide and a 1,000-woman study, which shaped its product strategy.<\/p>\n

\n\tBiologica offers three supplement lines tailored to different life stages: \u201cPrimary\u201d for ages 18 to 45; \u201cMidlife\u201d for 40 to 55, and \u201cPostmenopause\u201d for those 50 and older. Each is priced at $79, with discounted rates available for subscribers.<\/p>\n

\n\t\u201cWomen weren\u2019t even required to be included in health studies until the 1990s,\u201d said Liz Zwillinger. \u201cResearchers said that because of our monthly hormonal changes, our bodies were too unpredictable to be included in medical studies.\u201d<\/p>\n

\n\tA surprising finding from Biologica\u2019s research was how similar women\u2019s needs were when grouped by hormonal stage, said Joey Zwillinger, cofounder of Allbirds.<\/p>\n

\n\t\u201cWhen you break the population down by hormonal stage of life for a woman, the consistency of the most acute symptoms that women are facing is very high,\u201d he continued. \u201cWe saw an opportunity to create a simplified nutritional regimen and also leave room for clinically backed ingredients that solve these acute symptoms in a way that feels really personal.\u201d<\/p>\n

\n\t\u201cWe wanted to create a product that was not just another grouping of pills,\u201d said Liz, noting that many consumers either overbuy and fail to stay consistent or become so overwhelmed they do nothing.<\/p>\n

\n\tThe result is a sachet-based system that\u2019s \u201cthe equivalent of seven to 10 pills,\u201d she said. \u201cWe want you to leave it on your counter every day and actually remember to take it.\u201d <\/p>\n

\n\tThe ingredients in Biologica\u2019s formulations are \u201cshown to be deficient in the majority of American women,\u201d Liz said. They include nutrients like calcium, vitamin D and K2 with clinically backed botanicals targeting acute symptoms. One example is saffron extract at a 28-milligram dose, which she said \u201cis the exact clinical dosage that is shown in women to help with mood and irritability\u201d tied to the menstrual cycle.<\/p>\n

\n\tBiologica has mapped out its first two years of product development, with the goal of offering immediate relief, more energy and improved mood, with long-term health benefits like \u201cstrong bones, strong brain, strong cardiac health,\u201d Liz said.<\/p>\n

\n\t\u201cBiologica is covering those acute hormonal symptoms so that you feel better today, but then also the long-term longevity play is really what is going to create success, ultimately, for this brand,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"Biologica looks to simplify the fragmented women\u2019s wellness market with science-backed formulations tailored to women\u2019s hormonal stages. The…\n","protected":false},"author":2,"featured_media":367294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[134,2047,111,139,69,5510,13534],"class_list":{"0":"post-367293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-health","9":"tag-los-angeles","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz","13":"tag-wellness","14":"tag-wwdbeautyinc"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/367293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=367293"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/367293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/367294"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=367293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=367293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=367293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}