{"id":372247,"date":"2026-04-10T02:07:14","date_gmt":"2026-04-10T02:07:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/372247\/"},"modified":"2026-04-10T02:07:14","modified_gmt":"2026-04-10T02:07:14","slug":"shipping-containers-frame-maison-margielas-shanghai-exhibition-by-oma","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/372247\/","title":{"rendered":"shipping containers frame maison margiela&#8217;s shanghai exhibition by OMA"},"content":{"rendered":"<p>OMA extends runway scenography into the city of Shanghai<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.designboom.com\/tag\/oma-rem-koolhaas\/\" rel=\"nofollow noopener\" target=\"_blank\">OMA \/ AMO<\/a> collaborates with Maison Margiela on MaisonMargiela\/Folders, a multi-city <a href=\"https:\/\/www.designboom.com\/tag\/exhibitions\/\" rel=\"nofollow noopener\" target=\"_blank\">exhibition<\/a> unfolding across Shanghai, Beijing, Chengdu, and Shenzhen until April 13th, 2026. Conceived as a distributed format, the <a href=\"https:\/\/www.designboom.com\/tag\/exhibition-design\/\" rel=\"nofollow noopener\" target=\"_blank\">project<\/a> translates the enduring codes of the house, known for its avant-garde designs, into spatial experiences dispersed across the urban fabric, marking the first collaboration between the fashion label and the architecture studio led by Rem Koolhaas.<\/p>\n<p>\u00a0<\/p>\n<p>In Shanghai, this approach materializes through a sequence of shipping containers positioned directly within the city. The intervention extends the <a href=\"https:\/\/www.designboom.com\/tag\/set-design\/\" rel=\"nofollow noopener\" target=\"_blank\">scenographic language<\/a> developed for Maison Margiela\u2019s Fall\/Winter 2026 runway, also designed by OMA, where stacked<a href=\"https:\/\/www.designboom.com\/tag\/shipping-container-architecture\/\" rel=\"nofollow noopener\" target=\"_blank\"> containers<\/a> formed a navigable environment for the show. Reappearing as exhibition devices, the containers operate simultaneously as archive, architecture, and street interface.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1185567 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shipping containers frame maison margiela's shanghai exhibition by OMA \/ AMO in china - 1\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/shipping-containers-maison-margiela-shanghai-exhibition-oma-amo-china-designboom-03.jpg\"  data- loading=\"lazy\"\/><br \/>all images courtesy of Maison Margiela<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>maison margiela\u2019s distributed exhibition as method<\/p>\n<p>\u00a0<\/p>\n<p>Rather than consolidating content within a single venue, MaisonMargiela\/Folders operates through fragmentation. Each city becomes a \u2018folder\u2019 dedicated to a specific code, forming a loose archive that visitors navigate across geographies and typologies. Street, theatre, gallery, and sports infrastructure are repurposed as exhibition settings, while digital materials circulate simultaneously through the brand\u2019s internal <a href=\"https:\/\/maisonmargielafolders.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Dropbox system<\/a>, extending the project beyond its physical footprint.<\/p>\n<p>\u00a0<\/p>\n<p>This curatorial logic reflects both OMA\u2019s long-standing engagement with exhibition-making as narrative construction and Maison Margiela\u2019s own practice of dismantling and reassembling meaning through garments. In Shanghai, Artisanal: Our Creative Laboratory occupies Yan Dang Road as an open-air exhibition. Fifty-eight couture looks, spanning from 1989 to 2026, are presented together for the first time, tracing the evolution of the house\u2019s artisanal line. The presentation follows Maison Margiela\u2019s Fall\/Winter 2026 runway in the city, for which OMA designed the scenography as a sequence of stacked shipping containers arranged into a navigable environment, extending the brand\u2019s spatial experimentation from the runway into the urban exhibition format. Organized through themes such as upcycling, trompe l\u2019oeil, and the transformation of the everyday, the display foregrounds process over product.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1185574 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shipping containers frame maison margiela's shanghai exhibition by OMA \/ AMO in china - 2\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/shipping-containers-maison-margiela-shanghai-exhibition-oma-amo-china-designboom-10.jpg\"  data- loading=\"lazy\"\/><br \/>Maison Margiela\u2019s Artisanal: Our Creative Laboratory unfolds along Yan Dang Road in Shanghai<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>mapping anonymity, tabi, and bianchetto across china<\/p>\n<p>\u00a0<\/p>\n<p>At Beijing\u2019s Zhengyici Peking Opera Theatre, Anonymity: Our History of Masks assembles forty-eight masks from across the brand\u2019s history. Installed within a traditional performance venue, the exhibition draws parallels between theatrical identity and Margiela\u2019s longstanding rejection of visible authorship. The masks articulate a lineage of obscured identity that has defined the maison since its inception.<\/p>\n<p>\u00a0<\/p>\n<p>In Chengdu, Tabi: Collectors Exhibition shifts the focus from the atelier to its audience. Hosted at the Third Avenue Art Museum, the exhibition reconstructs the wardrobes of nine collectors, offering an intimate perspective on the life of the iconic Tabi silhouette beyond the runway. Through personal archives, the Tabi becomes less an object and more a lived system, continuously reinterpreted through individual narratives and acts of collecting. In Shenzhen, Bianchetto: Atelier Experience occupies an unexpected setting, transforming a badminton court into a collective workspace. Centered on the house\u2019s signature overpaint technique, the installation stages the atelier as both process and performance. Here, making is exposed as an ongoing act rather than a finished outcome, aligning with the broader exhibition\u2019s emphasis on transparency, transformation, and the unfinished.<\/p>\n<p>\u00a0<\/p>\n<p>Across its four locations, MaisonMargiela\/Folders positions exhibition-making as a form of indexing rather than display. Each \u2018folder\u2019 isolates a code while remaining part of a larger, distributed system that resists hierarchy and invites movement between fragments. OMA \/ AMO and Maison Margiela extend the logic of deconstruction from garment to city scale, where meaning is assembled through circulation.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1185573 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shipping containers frame maison margiela's shanghai exhibition by OMA \/ AMO in china - 3\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/shipping-containers-maison-margiela-shanghai-exhibition-oma-amo-china-designboom-09.jpg\"  data- loading=\"lazy\"\/><br \/>extending the scenography of the house\u2019s Fall\/Winter 2026 runway into the city<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1185575 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shipping containers frame maison margiela's shanghai exhibition by OMA \/ AMO in china - 4\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/shipping-containers-maison-margiela-shanghai-exhibition-oma-amo-china-designboom-11.jpg\"  data- loading=\"lazy\"\/><br \/>couture looks from 1989 to 2026 are displayed within container structures<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1185571 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shipping containers frame maison margiela's shanghai exhibition by OMA \/ AMO in china - 5\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/shipping-containers-maison-margiela-shanghai-exhibition-oma-amo-china-designboom-07.jpg\"  data- loading=\"lazy\"\/><br \/>the open-air installation situates couture within the public realm<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1185569 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shipping containers frame maison margiela's shanghai exhibition by OMA \/ AMO in china - 6\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/shipping-containers-maison-margiela-shanghai-exhibition-oma-amo-china-designboom-05.jpg\"  data- loading=\"lazy\"\/><br \/>an open-air installation designed by OMA<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1185570 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shipping containers frame maison margiela's shanghai exhibition by OMA \/ AMO in china - 7\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/shipping-containers-maison-margiela-shanghai-exhibition-oma-amo-china-designboom-06.jpg\"  data- loading=\"lazy\"\/><br \/>Tabi: Collectors Exhibition is on view at The Third Avenue Art Museum in Chengdu<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1185565 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"shipping containers frame maison margiela's shanghai exhibition by OMA \/ AMO in china - 8\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/shipping-containers-maison-margiela-shanghai-exhibition-oma-amo-china-designboom-01.jpg\"  data- loading=\"lazy\"\/><br \/>stacked containers formed a navigable environment for the show<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>project info:<\/p>\n<p>\u00a0<\/p>\n<p>name: MaisonMargiela\/Folders<\/p>\n<p>archtitect: <a href=\"https:\/\/www.oma.com\/\" target=\"_blank\" rel=\"noopener nofollow\">OMA \/ AMO<\/a> | <a href=\"https:\/\/www.instagram.com\/oma.eu\/\" target=\"_blank\" rel=\"noopener nofollow\">@oma.eu<\/a><br \/>brand: <a href=\"https:\/\/www.maisonmargiela.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Maison Margiela<\/a> | <a href=\"https:\/\/www.instagram.com\/maisonmargiela\/\" target=\"_blank\" rel=\"noopener nofollow\">@maisonmargiela<\/a><\/p>\n<p>lead architect: Rem Koolhaas (OMA)<\/p>\n<p>locations: Shanghai \u2014 Yan Dang Road, Beijing \u2014 Zhengyici Peking Opera Theatre, Chengdu \u2014 Third Avenue Art Museum, Shenzhen \u2014 Hairun Badminton Courts<\/p>\n<p>dates: Shanghai: April 2nd\u20136th | Beijing: April 7th\u201312th | Chengdu: April 9th \u201313th | Shenzhen: April 11th \u201312th<\/p>\n<p>production: <a href=\"https:\/\/www.lamodeenimages.com\/\" target=\"_blank\" rel=\"noopener nofollow\">La Mode En Images<\/a> | <a href=\"https:\/\/www.instagram.com\/lamodeenimages\/\" target=\"_blank\" rel=\"noopener nofollow\">@lamodeenimages<\/a><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"OMA extends runway scenography into the city of Shanghai \u00a0 OMA \/ AMO collaborates with Maison Margiela on&hellip;\n","protected":false},"author":2,"featured_media":372248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[442,498,499,500,501,156,43397,3427,111,139,69,10879],"class_list":{"0":"post-372247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-design","13":"tag-entertainment","14":"tag-exhibition-design","15":"tag-exhibitions","16":"tag-new-zealand","17":"tag-newzealand","18":"tag-nz","19":"tag-oma-rem-koolhaas"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/372247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=372247"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/372247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/372248"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=372247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=372247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=372247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}