{"id":372685,"date":"2026-04-10T08:49:09","date_gmt":"2026-04-10T08:49:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/372685\/"},"modified":"2026-04-10T08:49:09","modified_gmt":"2026-04-10T08:49:09","slug":"the-devil-wears-prada-2-to-kick-off-summer-box-office-in-high-style","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/372685\/","title":{"rendered":"‘The Devil Wears Prada 2’ to Kick Off Summer Box Office in High Style"},"content":{"rendered":"

\n\tDavid Frankel\u2019s follow up to The Devil Wears Prada is looking like a box office<\/a> fashionista all these years later \u2014 good enough, in fact, be launch the summer moviegoing season.<\/p>\n

\n\tThe movie officially came on tracking Thursday, with one leading research film predicting it could earn as much as $66 million when it opens domestically over the May 1-3 weekend. That\u2019s a strong number for a non-family title targeting females of all ages. Generally speaking, fanboy titles mark the start of the season and, specifically, Marvel superhero pics.<\/p>\n

\n\tThursday\u2019s tracking for Lionsgate\u2019s highly anticipated Michael Jackson biopic, Michael, also remained strong two weeks ahead of its domestic debut on April 24. Those with access to the data believe it could near or cross $60 million in its first weekend. Universal is handling the movie internationally.<\/p>\n

\n\tFrom 20th Century and Disney, the female-fueled Devil Wears Prada 2 will strut into theaters two decades after the original film, starring Meryl Streep<\/a> and Anne Hathaway<\/a>, became a runaway hit at the box office in June 2006<\/a> on its way to earning nearly $327 million globally, not adjusted for inflation. Domestically, the comedy grossed $124.7 million to rest at No. 14 on the list of the year\u2019s top-grossing films ahead of best-picture winner The Departed.<\/p>\n

\n\tThe first film, about an idealistic young journalist who becomes the assistant to a ruthless fashion editor, also solidified Hathaway\u2019s rising star status, as well as helping to introduce Emily Blunt<\/a> to U.S. audiences. Blunt and Tucci also return for the sequel. Frankel recently teased to\u00a0Harper\u2019s\u00a0that \u201cthe characters are obviously 20 years along in their careers and at very different places, and the world of media is in a very different place.\u201d<\/p>\n

\n\t\u201cAndy has had a career in journalism that mirrors a lot of people\u2019s experiences in journalism these days,\u201d he said, adding that it \u201cis a movie about a woman in her 40s \u2026 [that\u2019s] about how you make peace with the world as you find it, not the world that you wish existed.\u201d<\/p>\n

\n\tFor decades, Hollywood has tacked an extra month onto the actual summer season by opening an all-audience tentpole at the beginning of May. By the time Prada came around, the birth of the Marvel Cinematic Universe had begun claiming the first weekend of May on a consistent basis.<\/p>\n

\n\tThe pandemic, along with the labor strikes, changed the landscape, however. Production delays prompted Marvel titles such as Deadpool & Wolverine to relocate from the beginning of summer 2025 to July of that year (Thunderbolts* opened in its place). And Marvel Studios\u2019 Avengers: Doomsday was once set to open this year on May 1, but now won\u2019t arrive until December.<\/p>\n

\n\tDisney, home of both Marvel and 20th Century, decided that the Prada sequel was a perfect fit in solving its problem.<\/p>\n

\n\tIn 2023, Universal \u2014 which also used the Fast & Furious franchise to kick off summer \u2014 decided to begin the summer season with the release of The Fall Guy, starring Blunt and Ryan Gosling. But the movie, billed both as a romantic comedy and an action pic, stumbled badly in launching to just under $30 million.<\/p>\n

\n\tDisney and 20th Century are betting on Prada 2 riding wave of nostalgia and attracting Gen Zers and Millennials (both demos are avid moviegoers).<\/p>\n

\n\tRevisiting her role in Prada has made Hathaway aware of the impact she\u2019s had on these generations (she is also helping revive Disney\u2019s The Princess Diaries series<\/a>.<\/p>\n

\n\t\u201cI feel like I was, like, everybody\u2019s babysitter,\u201d Hathaway previously said. \u201cAnd I was a child when I made\u00a0The Princess Diaries.\u00a0I was still a 22-year-old mess of a human when I made\u00a0The Devil Wears Prada.\u00a0And so, we\u2019ve grown up together, and I\u2019m so happy for them and how their lives are unfolding. Like, this crazy thing where people just graduate from high school and they just send me their graduation announcements. People send me their wedding invitations. It\u2019s so very sweet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"David Frankel\u2019s follow up to The Devil Wears Prada is looking like a box office fashionista all these…\n","protected":false},"author":2,"featured_media":131504,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[69537,5784,28588,156,23860,409,111,139,69,150742],"class_list":{"0":"post-372685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-anne-hathaway","9":"tag-box-office","10":"tag-emily-blunt","11":"tag-entertainment","12":"tag-meryl-streep","13":"tag-movies","14":"tag-new-zealand","15":"tag-newzealand","16":"tag-nz","17":"tag-stanley-tucci"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/372685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=372685"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/372685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/131504"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=372685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=372685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=372685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}