According to a new report<\/a> \u2014 likely translated here from Chinese using AI \u2014 more than one smartphone manufacturer is considering the idea of pausing their high-end phone lineups. Low-end, mid-range, and \u201cPro\u201d models will still be made, but \u201cUltra\u201d models will disappear from shelves until memory is more affordable again.
\nOnly Chinese companies mulling this over<\/p>\n
![\"Samsung](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/Samsung-Galaxy-S26-Ultra-mid.webp.jpeg\")
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Your Samsung Galaxy S26 Ultra is going to be alright. | Image by PhoneArena<\/p>\n
The report is, for now, only about a few Chinese smartphone manufacturers that are considering taking this route for their products. Companies more widely known in Western markets \u2014 Samsung, Apple, and Google \u2014 are unlikely to do something similar.<\/p>\n
In fact, Apple is launching its very expensive iPhone Ultra later this year. However, Chinese brands often push the boundaries with their top-of-the-line models when it comes to photography or raw performance, so that will be sorely missed across the industry.<\/p>\n
Why is this happening? Get Visible as low as $20\/mo for 1 year. Limited time offer with code: FRESHSTART<\/p>\n Offer Ends 6.1.2026 at 11.59pm ET. New members get $5\/mo off the $25\/mg Visible plan, $35\/mo Visible+ plan, or $45\/mo Visible+ Pro plan for the first 12 months. Promo code FRESHSTART required at checkout.<\/p>\n
According to the report, budget, mid-range, and Pro models sell in large enough quantities that they will still remain profitable. Ultra models from these brands feature ludicrously powerful hardware but also don\u2019t sell too well due to the high price tags.Like the Galaxy Z TriFold<\/a> for Samsung, these phones are mostly there for the companies to flex their technological prowess. In today\u2019s climate of ridiculously expensive memory components, continuing to manufacture such Ultra phones runs the risk of financial loss instead of profit.
\nThat\u2019s a real shame
The current memory crisis is troubling, some smaller companies are even projected to go bankrupt because of this. Meanwhile, companies like Apple are buying up all of the memory at insane costs and pricing out the competition.
\nEven mid-range smartphones are going back to teardrop notches and 90 Hz displays to cut costs. It\u2019s all a mess and I cannot wait for memory prices to recover so things can go back to normal.<\/p>\n![\"Get](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/04\/Get-Visible-as-low-as-20mo-for-1-year.-Limited-time-offer-with-code-FRESHSTART.webp.webp\")
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