{"id":373476,"date":"2026-04-10T20:39:13","date_gmt":"2026-04-10T20:39:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/373476\/"},"modified":"2026-04-10T20:39:13","modified_gmt":"2026-04-10T20:39:13","slug":"shiftcam-says-its-upcoming-mobile-lenses-will-set-a-new-standard","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/373476\/","title":{"rendered":"ShiftCam Says its Upcoming Mobile Lenses Will Set a New Standard"},"content":{"rendered":"

\"Four<\/p>\n

ShiftCam has announced V-Series, which it describes as \u201cthe next generation of mobile optics.\u201d The V-Series comprises four new add-on lenses for smartphones: a fisheye, a wide-angle, a telephoto prime, and a macro. <\/p>\n

ShiftCam is no stranger to mobile lenses, as the company previously released ProLens and LensUltra<\/a> series solutions as well. The company says the new V-Series is the culmination of everything it has learned over the years, while also evolving to meet the changing needs of mobile creators and to better take advantage of improved smartphone camera systems. <\/p>\n

The company is also well known for its accessories and smartphone grips designed for photographers, like the ShiftCam SnapGrip<\/a> released in 2022 and the SnapSeries that ran into major issues<\/a> on Indiegogo. ShiftCam found itself in hot water after failing to deliver to backers on time. To make matters worse, some of the affected products still wound up at external retailers before backer orders were fulfilled. The company eventually took responsibility for its communication issues. <\/p>\n

As for what ShiftCam is up to next, the company explains<\/a> that V-Series lenses have been engineered to meet increasing mobile photo and video standards. <\/p>\n

\"AShot on iPhone 17 Pro Max using the 1x Main Camera with the V-Series 60mm Telephoto, 1\/100s, f\/2.8, ISO 200 | Photo by @codyconk<\/p>\n

\u201cSmartphones now have larger sensors, higher resolution, and far more advanced imaging systems than they did when our earlier lenses were introduced. What worked before is no longer enough on its own. Optics have to evolve alongside the camera systems they are built for,\u201d ShiftCam writes. \u201cV-Series was developed with that reality in mind. It is our latest response to the demands of newer smartphone cameras and to the expectations of creators who want their mobile tools to keep pace.\u201d <\/p>\n

\"AShot on iPhone 17 Pro Max with 1x Main Camera and V-Series 16mm Wide-Angle, 1\/250s, f\/1.8, ISO 100 | Photo by @codyconk <\/p>\n

All four of the new V-Series lenses, the 200-degree fisheye, 16mm wide-angle, 60mm portrait prime, and 75mm macro lens, feature fluorite crystal elements across the board. ShiftCam says this will deliver \u201cunrivaled sharpness and ultra-low chromatic aberrations.\u201d The company says this is a \u201cworld-first approach for smartphone lenses,\u201d and a key pillar for the V-Series. <\/p>\n

The lenses will work alongside a dedicated case, and based on ShiftCam\u2019s images thus far, there will be filters for the new lenses as well.<\/p>\n

\"AShot on iPhone 17 Pro Max with 1x Main Camera and V-Series 75mm Long Range Macro, 1\/400s, f\/1.8, ISO 80 | Photo by @codyconk <\/p>\n

At this time, the company is still keeping things fairly high-level and has not shared detailed specs for each new lens, but the company nonetheless makes ambitious promises for all four V-Series primes. <\/p>\n

\u201cBetter control. Better clarity. Better intent,\u201d ShiftCam says. <\/p>\n

ShiftCam will fully unveil the V-Series lenses on April 28.<\/p>\n

\u2028Image credits: ShiftCam <\/p>\n","protected":false},"excerpt":{"rendered":"ShiftCam has announced V-Series, which it describes as \u201cthe next generation of mobile optics.\u201d The V-Series comprises four…\n","protected":false},"author":2,"featured_media":373477,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[342,194904,111,139,69,194905,194906,4535,194907,145],"class_list":{"0":"post-373476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-mobile","9":"tag-mobilelenses","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz","13":"tag-shiftcam","14":"tag-shiftcamvseries","15":"tag-smartphone","16":"tag-smartphonelenses","17":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/373476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=373476"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/373476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/373477"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=373476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=373476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=373476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}