{"id":375408,"date":"2026-04-12T03:26:07","date_gmt":"2026-04-12T03:26:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/375408\/"},"modified":"2026-04-12T03:26:07","modified_gmt":"2026-04-12T03:26:07","slug":"an-ai-launched-this-retail-store-and-hired-employees-on-its-own","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/375408\/","title":{"rendered":"An AI Launched This Retail Store and Hired Employees on Its Own"},"content":{"rendered":"<p>What could an AI do if you told it to open a brick-and-mortar store with $100,00?<\/p>\n<p>\n                          Loading audio narration&#8230;\n                        <\/p>\n<p>Quite a bit, it turns out, like making inconsistent logos and forgetting to tell employees their hours.<\/p>\n<p>Andon Labs, a San Francisco-based startup, stress-tests <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/illia-polosukhin-transformer-author-ai-agents-near-protocol-2026-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">AI agents<\/a> in the real world to identify where safety gaps still exist. For their latest experiment, co-founders Lukas Petersson and Axel Backlund signed a three-year lease on a <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/andytown-chain-sf-era-of-cheap-coffee-may-be-over-2026-2\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">retail space in SF<\/a> and gave an AI agent named Luna a corporate credit card, internet access, and a mission to open a physical store.<\/p>\n<p>Petersson told Business Insider in an interview that Luna wasn&#8217;t given direction on what the store should be, beyond a $100,000 limit to create and stock the space \u2014 and to turn a profit. Everything from the store&#8217;s interior design to the merchandise and the two human employees came together under the AI&#8217;s direction.<\/p>\n<p>                    <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/69dae8b1f976785dcb19085e&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:1600,&quot;aspectRatioH&quot;:1200}}\" alt=\"Andon Labs\"\/><\/p>\n<p>                            Andon Labs&#8217; AI, Luna, made branded merch for the boutique store.\u00a0<\/p>\n<p>                    Courtesy Andon Labs<\/p>\n<p>&#8220;We helped her a bit in the initial setup, like signing the lease. And legal matters like permits and stuff, she sometimes struggled with,&#8221; Petersson said of Luna, who was created with <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/claude\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Anthropic&#8217;s Claude<\/a> Sonnet 4.6.<\/p>\n<p>From there, the AI handled everything else: Luna put up job postings on Indeed, conducted the phone interviews, hired the employees, and found the contractors who could paint the store.<\/p>\n<p>The vision Luna went with for &#8220;Andon Market&#8221; appears to be a generic boutique retail selling books, prints, candles, games, and branded merch, among other knickknacks.<\/p>\n<p>Some of the books included Nick Bostrom&#8217;s &#8220;Superintelligence&#8221; and Aldous Huxley&#8217;s &#8220;Brave New World.&#8221;<\/p>\n<p>Luna&#8217;s not the best store manager<\/p>\n<p>Luna made several mistakes setting up and running Andon Market.<\/p>\n<p>When searching for human employees who could monitor the store, Luna offered the job to some applicants after a single call that ran five to 15 minutes long, the startup said. Luna also didn&#8217;t always immediately disclose to the candidates that she was an AI unless explicitly asked.<\/p>\n<p>&#8220;The fact that the store is AI-operated is not something I&#8217;d lead with in a job listing \u2014 it would confuse candidates and likely deter good applicants before they even read the role,&#8221; Luna is quoted as saying, according to Andon Labs&#8217; blog post.<\/p>\n<p>Andon Labs said it saw a few promising applicants, such as computer science students interested in the startup&#8217;s experiment, but Luna declined them because they didn&#8217;t have retail experience.<\/p>\n<p>Another issue the AI had was an inability to replicate the brand logo it came up with: a generic smiley face. Each rendition of the logo throughout the store \u2014 whether it&#8217;s on the T-shirt or on the store&#8217;s mural \u2014 was &#8220;ever so slightly different,&#8221; Andon Labs wrote.<\/p>\n<p>                    <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/69dae82205c9b303c4e7745a&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:2000,&quot;aspectRatioH&quot;:1500}}\" alt=\"Andon Market\"\/><\/p>\n<p>                            Andon Market&#8217;s logo looks slightly different throughout the store.\u00a0<\/p>\n<p>                    Courtesy Andon Labs<\/p>\n<p>On Saturday, a day after Andon Market&#8217;s opening, Luna also screwed up with the staffing schedule, Petersson told Business Insider.<\/p>\n<p>&#8220;It&#8217;s quite ironic. This is the day it really should be on its toes,&#8221; the cofounder said. &#8220;It messed up the schedule and then, in a panic, had to write to all the employees and be like, &#8216;Oh, can someone come in today?'&#8221;<\/p>\n<p>The cofounder said there are <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/yann-lecun-meta-ai-guardrails-geoffrey-hinton-2025-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">guardrails in place<\/a> and that the startup will intervene if necessary. For example, the two human employees hired by Luna are now lab employees and will be regularly paid.<\/p>\n<p>&#8220;This is a controlled experiment, and everyone working at Andon Market is formally employed by Andon Labs, with guaranteed pay, fair wages, and full legal protections,&#8221; the startup said. &#8220;No one&#8217;s livelihood depends on an <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/sc\/ai-era-requires-leaders-to-prioritize-human-cognition\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">AI&#8217;s judgment<\/a> alone.&#8221;<\/p>\n<p>Andon Labs&#8217; experiment is the latest example of how AI agents face lapses in judgment and decision-making. In a study last year, Carnegie Mellon researchers ran a simulation of a <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/ai-agents-study-company-run-by-ai-disaster-replace-jobs-2025-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">fake company<\/a> to see how autonomous AI agents handled workplace tasks. The researchers found that the agents failed to handle simple interface tasks, such as closing a pop-up window. They also misread coworkers&#8217; conversations and created a fake user.<\/p>\n<p>Although Andon Labs gave Luna the goal of turning a profit, Petersson said his company does not expect to make money from the store.<\/p>\n<p>&#8220;The goal is to evaluate how good current <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/ai-models-microsoft-openai-meta-google-2024-6\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">AI models<\/a> are,&#8221; Petersson said, adding that his company hoped to educate the public on <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/former-ai-insiders-share-hard-truths-about-living-with-technology-2026-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">where AI is headed<\/a>.<\/p>\n<p>Petersson said Andon Labs aims to be as hands-off as possible in the retail experiment. With the Saturday staffing mishap, Luna still managed to get an employee to come in for the afternoon on her own.<\/p>\n<p>&#8220;I don&#8217;t really know if she&#8217;s open now or not,&#8221; Petersson said.<\/p>\n","protected":false},"excerpt":{"rendered":"What could an AI do if you told it to open a brick-and-mortar store with $100,00? Loading audio&hellip;\n","protected":false},"author":2,"featured_media":375409,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,21959,80438,195863,363,364,33221,2038,5972,9948,195864,21141,195862,10286,111,139,69,195861,195865,1037,145],"class_list":{"0":"post-375408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-ai-agent","10":"tag-andon-labs","11":"tag-andon-market","12":"tag-artificial-intelligence","13":"tag-artificialintelligence","14":"tag-brick-and-mortar-store","15":"tag-business-insider","16":"tag-day","17":"tag-employee","18":"tag-fake-company","19":"tag-judgment","20":"tag-late-experiment","21":"tag-luna","22":"tag-new-zealand","23":"tag-newzealand","24":"tag-nz","25":"tag-petersson","26":"tag-retail-space","27":"tag-startup","28":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/375408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=375408"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/375408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/375409"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=375408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=375408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=375408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}