{"id":376165,"date":"2026-04-12T17:07:32","date_gmt":"2026-04-12T17:07:32","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/376165\/"},"modified":"2026-04-12T17:07:32","modified_gmt":"2026-04-12T17:07:32","slug":"vsco-report-explores-how-photographers-are-using-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/376165\/","title":{"rendered":"VSCO report explores how photographers are using AI"},"content":{"rendered":"

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VSCO has published a new report exploring how photographers are using AI, based on responses from both professionals and enthusiasts. Here\u2019s what the report shows.<\/p>\n

Photographers seem cautiously optimistic, despite concerns over ethics and loss of creative control<\/p>\n

Over the past few months, VSCO has been adding multiple tools to its AI Lab platform<\/a>, including upscaling, dehazing, and restoring.<\/p>\n

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And while these tools are aimed at photographers looking to streamline their editing and post-production workflows, efforts like this also tend to draw pushback, particularly online, from the \u201cnobody wants more AI\u201d crowd.<\/p>\n

So, VSCO set out to explore how actual photographers have been perceiving, adopting, and applying AI across their work.<\/p>\n

The company consulted 401 professional photographers and photography enthusiasts specialized in a variety of genres, including portrait, fashion, real estate, travel and lifestyle, and commercial photography, and published the results in a report titled \u201cPhotographers + AI: Industry Report.<\/a>\u201d<\/p>\n

According to VSCO, 68% of working photographers use AI weekly or daily, compared to 34% of enthusiasts. Overall adoption, however, is much higher, reaching 83% across all photographers, including 76% of enthusiasts.<\/p>\n

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Interestingly, less than half of respondents reported feeling excited, hopeful, or inspired by AI, while 5% said they feel threatened, and 17% described themselves as skeptical. The largest single group, 32%, said they feel curious.<\/p>\n

Concerns haven\u2019t vanished. Loss of creative control (42%), ethics (39%), and fears of looking unprofessional (34%) are real. Working photographers hold more concerns in this regard than enthusiasts.<\/p>\n

When it comes to where they want AI\u2019s help, both pro photographers and enthusiasts favor post-production first, with interest easing off into creative partnerships like shoot planning, then business administration, such as emails and scheduling, and finally coaching and mentoring.<\/p>\n

Finally, the report found that there is still plenty of opportunity for photography-specific AI tools, as fewer than 20% of respondents use \u201cAI tools designed for photographers.\u201d 63% reported using platforms such as ChatGPT and Claude, while up to 39% reported using design-centric tools such as Canva, or Adobe products.<\/p>\n

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In summary, VSCO concluded that:<\/p>\n

Photographers aren\u2019t resisting Al. They\u2019re adopting it with intention, applying it where it matters, and holding the line where human judgment matters most. The fear narrative is fading, replaced by a more grounded reality: thoughtful, pragmatic adoption of tools that improve how photographers work and live.<\/p>\n

To check out the full report, which also includes data on where photographers reinvest the time they save with AI tools, and their AI wishlists, follow this link<\/a>.<\/p>\n

Worth checking out on Amazon<\/p>\n

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FTC: We use income earning auto affiliate links. More.<\/a><\/p>\n

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