{"id":376617,"date":"2026-04-13T00:49:07","date_gmt":"2026-04-13T00:49:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/376617\/"},"modified":"2026-04-13T00:49:07","modified_gmt":"2026-04-13T00:49:07","slug":"one-new-zealand-brings-jades-journey-home-in-third-chapter-of-finding-jade-via-mccann-nz-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/376617\/","title":{"rendered":"One New Zealand brings Jade\u2019s journey home in third chapter of \u2018Finding Jade\u2019 via McCann NZ \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t April 13 2026, 10:07 am | BY Ricki Green | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t<\/p>\n

\t\t\t\t\t \tOne New Zealand has released the latest chapter of the \u201cFinding Jade\u201d tale via McCann New Zealand (formerly FCB Aotearoa), continuing its story of human connection and personal discovery for the third year in a row.<\/p>\n

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The story picks up with Jade\u2019s return home, and his two families meeting for the first time on New Zealand soil. With Jade\u2019s best friend Pepper (who is an \u201centirely different woman\u201d) \u2013 putting her digital investigative skills to the test, the group travel around New Zealand from the manicured lawns of East Auckland to the top of Mount Earnslaw, and everywhere in between, on a quest to find Jade\u2019s biological dad.<\/p>\n

This chapter is the first of the saga to take place entirely in New Zealand, giving One NZ the chance to lean into what makes the country so special \u2013 highlighting the land, people and places that make New Zealand unique. Along the way, it showcases some stunning local scenery, introduces a host of new characters, drops in a 90\u2019s Shortland Street star cameo, and gives centre stage to one very remote toilet, celebrating the company\u2019s strategic national partnership with the Department of Conservation (DOC).<\/p>\n

The third instalment, directed by Steve Ayson, builds on One NZ\u2019s \u201cLet\u2019s Get Connected\u201d brand platform, demonstrating how digital technology enables authentic human connection and personal discovery \u2013 from finding lost connections and discovering new passions, to rediscovering heritage.<\/p>\n

Says One NZ\u2019s Brand Lead Kamran Kazalbash: \u201cThe \u201cFinding Jade\u201d odyssey captures the importance of those deep human needs, such as connection, belonging and identity, and sheds light on how our technology can empower those needs. This chapter of the journey has given us the opportunity to explore the unique small towns and sights of New Zealand, further expanding into a world that resonates with Kiwis everywhere. It has been wonderful revisiting Jade, and we are looking forward to seeing how this story will continue to unfold.\u201d<\/p>\n

Says McCann NZ Creative Director Alan Jones: \u201cFinding Jade is the biggest, most all-consuming, campaign we\u2019ve ever taken on. And it keeps getting bigger. Three years in, we\u2019ve built a world with its own lore, in-jokes, and occasional random cameo. The challenge for us now is to outdo what came before. Keep it surprising, keep it popular, and give people something they want to rewatch (voluntarily). It\u2019s a job that\u2019s equal parts fun and terrifying. Which, in our experience, is a good sign.\u201d<\/p>\n

The campaign will roll out across broadcast, online (YouTube, VOD, social), OOH and digital display from today.<\/p>\n

Client: ONE NZ
Agency: McCann New Zealand (Formerly FCB Aotearoa)
Chief Creative Officer: Leisa Wall
Creative Director: Hywel James
Creative Director: Angelo An
Creative Director: Alan Jones
Production Company: 3&7
Director: Steve Ayson
Producer: Tiffin
Casting: AKD Casting
DOP: Marty Williams
Offline editor: Simon Price
Visual FX: Blockhead VFX
Colourist: Matic Prusnik
Sound design & Music: Cam Ballantyne \/ Beatworms<\/p>\n

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