\u201cCollage was central to this identity \u2013 as both a medium and a symbol,\u201d says studio co-founder Kristoffer Li. The idea of taking existing fragments of spaces and structures to build something new was a methodology of Cobe\u2019s that was neatly adopted through this technique, but the studio also enjoyed how collage left room for a more playful tone of voice. Print and web assets are layered up like blue prints or delicate architectural plans on layout paper, letting drawings, textures and images of the office\u2019s work float over each other.<\/p>\n
Whilst these compositions make your eyes dart all over the page, they still remain systematic. For their inspiration, Alexis Mark was drawn to the graphic language of \u201clarge transit terminals\u201d, Kristoffer tells us. Think departure boards, timetables and clipboards at bus stops and train stations. \u201cThere\u2019s something compelling about how those systems communicate \u2013 practical, urgent, precise, yet strangely rhythmically poetic when you sit with them,\u201d he says.<\/p>\n
The animated elements that set the pace of the identity were inspired by breaking news tickers and are very much in the spirit of all of the studio\u2019s urgent, utilitarian signage. Alexis Mark\u2019s references have seeped into a visual system that aims to feel \u201calive and present\u201d, Kristoffer shares. \u201cFinding references like these that are adjacent to the client\u2019s world \u2013 rather than within it \u2013 is something we think about a lot. It\u2019s often how you avoid landing in a space that already feels occupied,\u201d he says.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cCollage was central to this identity \u2013 as both a medium and a symbol,\u201d says studio co-founder Kristoffer…\n","protected":false},"author":2,"featured_media":377666,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[442,498,499,500,501,156,111,139,69],"class_list":{"0":"post-377665","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-design","13":"tag-entertainment","14":"tag-new-zealand","15":"tag-newzealand","16":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/377665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=377665"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/377665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/377666"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=377665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=377665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=377665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}