{"id":381268,"date":"2026-04-15T20:30:10","date_gmt":"2026-04-15T20:30:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/381268\/"},"modified":"2026-04-15T20:30:10","modified_gmt":"2026-04-15T20:30:10","slug":"everyday-northlanders-captured-in-florian-habichts-latest-ad-campaign-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/381268\/","title":{"rendered":"Everyday Northlanders captured in Florian Habicht\u2019s latest ad campaign"},"content":{"rendered":"

\u201cBut this was different, it was unscripted, people were being real. <\/p>\n

\u201cThe people that wrote in were so generous, and it was quite moving as well, how lots of them are doing it tough. <\/p>\n

\u201cEveryone was amazing on camera, there wasn\u2019t one person that was nervous or camera-shy. <\/p>\n

\u201cIt was quite refreshing.\u201d <\/p>\n

Habicht has also made iconic Northland<\/a> films such as Kaikohe Demolition, where he delved into the lives of demolition derby fans, and James & Isey, which explored the loving relationship between the late Isey Cross and her youngest son James<\/a>, who lived in Kawakawa. <\/p>\n

His films Woodenhead and Land of the Long White Cloud were also made in the Far North, and he has made car safety commercials for NZ Transport Agency.<\/p>\n

His latest films, made in collaboration with creative agency Motion Sickness and The Tuesday Club, are 30 seconds to one minute long each. <\/p>\n

Each snapshot of Kiwi life takes place during a different hour of the day. <\/p>\n

There\u2019s Sage from T\u0101kaka, who begins the day with a brisk ocean swim and a Gingernut afterwards, then new mum Ren\u00e9e from Kaukapakapa who comforts her baby before treating herself to a Toffee Pop when he\u2019s finally asleep. <\/p>\n

Those shot in Northland include the inter-generational Piriwiritua Ratana brass band, based in Kaikohe<\/a>, Kerikeri Rugby Club, and Lenni from Maungatapere, who is gaining national recognition in the field of raising miniature horses. <\/p>\n

\" The Piriwiritua R\u0101tana brass band, based in Kaikohe, also features in the commercials.<\/p>\n

Habicht said the films \u201cgave me a chance to express my love for documenting real people, and portray raw amazing characters that you don\u2019t always see in the world of advertising\u201d. <\/p>\n

\u201cWith these unscripted slices of life, having a biscuit is a simple, everyday ritual that opens up a window into how Kiwis across the motu are having their unique breaks. <\/p>\n

\u201cHaving a biscuit won\u2019t make our problems magically disappear, but it\u2019s these breaks that belong to us all, and when we can simply enjoy the present.\u201d <\/p>\n

Griffin\u2019s spokeswoman Allison Yorston said the series showed \u201cthe beauty in the ordinary\u201d. <\/p>\n

\u201cWe want to celebrate the in-between, unremarkable moments of life, the moments that aren\u2019t shared on social media. <\/p>\n

\u201cThis is about New Zealand as it really is, during smoko or rugby practice, that rarely makes it to our TV screens.\u201d <\/p>\n

Life Needs a Biscuit was recently selected as the best global ad campaign by bestadsontv.com. <\/p>\n

Guest judge Benjamin Bregeault said he was \u201cblown away by the consistent quality of the craft in every single episode, from start to finish\u201d. <\/p>\n

Jenny Ling is a senior journalist at the Northern Advocate. She has a special interest in covering human interest stories, along with finance, roading, and social issues. <\/p>\n","protected":false},"excerpt":{"rendered":"\u201cBut this was different, it was unscripted, people were being real. \u201cThe people that wrote in were so…\n","protected":false},"author":2,"featured_media":381223,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1740,1738,9260,45786,156,45062,31405,198207,198210,198208,78,700,1906,198211,111,139,11225,198209,69,1963,6182,87539,24750],"class_list":{"0":"post-381268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-ad","9":"tag-campaign","10":"tag-captured","11":"tag-capturing","12":"tag-entertainment","13":"tag-everyday","14":"tag-filmmaker","15":"tag-florian","16":"tag-habicht","17":"tag-habichts","18":"tag-in","19":"tag-latest","20":"tag-magic","21":"tag-minidocumentary","22":"tag-new-zealand","23":"tag-newzealand","24":"tag-northlanders","25":"tag-northlandraised","26":"tag-nz","27":"tag-series","28":"tag-stories","29":"tag-worked","30":"tag-zealanders"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/381268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=381268"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/381268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/381223"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=381268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=381268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=381268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}