He said it showed what was possible when combining world-class genetics, outstanding growers and a globally connected system.<\/p>\n
\u201cA billion New Zealand dollars of retail sales value across the world is no mean feat,\u201d he said.<\/p>\n
\u201cIt\u2019s many, many years of effort building that loyalty, building the retention of shoppers, building the quality of product, building the quality of customer partnership.<\/p>\n
\u201cNew Zealand prides itself on being an export nation, and this is a fantastic example and endorsement of how New Zealand can get behind the development of a variety – a brand – grow it successfully in New Zealand and create something of scale on a global stage. <\/p>\n
\u201cSo that\u2019s really what we\u2019re celebrating here. And a billion dollars is the first of many milestones we hope to celebrate over the next number of years.\u201d<\/p>\n
Envy apples are described as being of a rich red colour and sweeter than the more traditionally tart apples.<\/p>\n
Kingston said demand for Envy apples from abroad was so strong that the majority is exported offshore – New Zealand growers account for roughly 30% of T&G\u2019s global volumes and were paid $172 million last year.<\/p>\n
He said there were over 100 such local growers that would \u201cdirectly benefit\u201d, particularly as the global apples category shifts towards premium offerings.<\/p>\n
Between 2024 and 2035, the premium segment is expected to grow at 7.6% annually, compared to 4.4% for mainstream apples. <\/p>\n
T&G\u2019s premium portfolio is forecast to exceed both at 8.4%, driven by rising incomes, urbanisation, health-conscious consumption and demand for consistent quality.<\/p>\n
Kingston said there was particularly strong growth in Asia – Vietnam, Thailand, China, Singapore and Malaysia – as well as the United States, where household penetration of Envy apples is increasing from 7.2% in 2023 to 12.4% in 2025.<\/p>\n
He said the billion-dollar milestone was not an endpoint, but a signal of continued growth ahead.<\/p>\n
– RNZ<\/p>\n","protected":false},"excerpt":{"rendered":"He said it showed what was possible when combining world-class genetics, outstanding growers and a globally connected system.…\n","protected":false},"author":2,"featured_media":381572,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[20262,351,806,138,4190,19671,2082,2065,25689,1437,9978,111,139,69,8780,667,25690,198364,2726],"class_list":{"0":"post-381571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-1b","9":"tag-apple","10":"tag-as","11":"tag-business","12":"tag-demand","13":"tag-envy","14":"tag-for","15":"tag-fruit","16":"tag-gianina","17":"tag-global","18":"tag-grows","19":"tag-new-zealand","20":"tag-newzealand","21":"tag-nz","22":"tag-premium","23":"tag-sales","24":"tag-schwanecke","25":"tag-tgs","26":"tag-tops"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/381571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=381571"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/381571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/381572"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=381571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=381571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=381571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}