{"id":384729,"date":"2026-04-17T20:40:08","date_gmt":"2026-04-17T20:40:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/384729\/"},"modified":"2026-04-17T20:40:08","modified_gmt":"2026-04-17T20:40:08","slug":"record-store-day-southbound-records-owner-on-why-vinyl-is-booming-again-in-aotearoa","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/384729\/","title":{"rendered":"Record Store Day: Southbound Records owner on why vinyl is booming again in Aotearoa"},"content":{"rendered":"<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">\u201cWe saw the need for a dedicated vinyl shop covering all genres and maybe that little bit more specialist stuff.\u201d<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">He has seen a continuing uptick in the demand for vinyl since opening in November 2011, with shoppers buying less mainstream records across a broader range of genres.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">\u201cAll my years in music, retail and distribution with CDs, it tended to be very genre-focused. With vinyl, it doesn\u2019t appear to be like that.\u201d<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">He thinks the demand for media that can be owned and held has been increasing since the Covid pandemic, when people isolating returned to their existing media collections.<\/p>\n<p><img  alt=\"Jeffrey Stothers and his wife, Lisa, opened Southbound Records in 2011. Photo \/ Supplied\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Jeffrey Stothers and his wife, Lisa, opened Southbound Records in 2011. Photo \/ Supplied<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">For Gen Z especially, he thinks collecting has \u201cbecome like the tour programme or the T-shirt from a concert\u201d.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">\u201cThe younger generation will have a selection of records, and they will show them to people like books on a bookshelf,\u201d he said.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">Started up in 2008 to promote independent record stores like Southbound, Record Store Day &#8211; and its drop of special releases &#8211; has been a boon for the industry.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">\u201cSome of the distributors this year had 60 to 70% more demand than the stock they made for those records, and that\u2019s worldwide\u201d, Stothers said.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">Titles will include live records from alternative rock bands Blur, Dinosaur Jr, and the Pixies, plus special editions from American popstars Taylor Swift and Charli XCX.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">Stothers was unconcerned about the growing participation of \u201ccommercial\u201d artists like Swift.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">\u201cIf for some kid that\u2019s going to be their first record, then that\u2019s great. I don\u2019t care what it is\u201d, he said. \u201cIt\u2019s pleasing to see young kids and older people just wanting to be part of it and wanting to buy records.\u201d<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">He said Record Store Day organisers maintained the spirit of the day by preventing major labels from \u201cwhacking out a whole lot of things\u201d.<\/p>\n<p><img  alt=\"The annual scrum that is International Record Store Day at Southbound Records in 2020. Photo \/ NZ Herald\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>The annual scrum that is International Record Store Day at Southbound Records in 2020. Photo \/ NZ Herald<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">Simon Grigg, founding editor of AudioCulture, noted that New Zealand\u2019s own indie music scene was an early adopter of the event.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">\u201cWe were also early to create our own editions of local music specifically for RSD, pressing albums by 60s NZ music icons and some of our punk pioneers for RSD, from the early 2010s onwards.\u201d<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">There are no Kiwi artists on this year\u2019s official release list, but several will perform locally today. Flight of the Conchords\u2019 Bret McKenzie has a set at Wellington\u2019s Slow Boat Records, while local band There\u2019s a Tuesday is closing out Auckland\u2019s Real Groovy.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">Stothers said not to expect in-store performances at Southbound. Instead, he and Lisa have chosen to stick to the basics.<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">\u201cWe try to keep it back to when it was first formed, you know, come to a record shop, buy some records and hang with people in a bricks and mortar environment.\u201d<\/p>\n<p class=\"npuzLaxKHxgCDhG\" style=\"display:none\">With a queue of 50 to 60 audiophiles expected to be lined up when doors open, it\u2019s sure to be a hectic start to one of the busiest days in the musical calendar.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe saw the need for a dedicated vinyl shop covering all genres and maybe that little bit more&hellip;\n","protected":false},"author":2,"featured_media":384730,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[6030,12889,51,170774,26636,5972,156,94796,2070,78,21556,185,23158,111,139,69,90,2738,1974,9090,59744,312,51212,48215,2735,142198,1961,52560,4767,4276,1533],"class_list":{"0":"post-384729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-again","9":"tag-aotearoa","10":"tag-auckland","11":"tag-booming","12":"tag-crowds","13":"tag-day","14":"tag-entertainment","15":"tag-flock","16":"tag-full","17":"tag-in","18":"tag-independent","19":"tag-is","20":"tag-nationwide","21":"tag-new-zealand","22":"tag-newzealand","23":"tag-nz","24":"tag-on","25":"tag-owner","26":"tag-record","27":"tag-records","28":"tag-revival","29":"tag-says","30":"tag-shops","31":"tag-southbound","32":"tag-store","33":"tag-swing","34":"tag-this","35":"tag-vinyl","36":"tag-weekend","37":"tag-why","38":"tag-will"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/384729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=384729"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/384729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/384730"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=384729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=384729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=384729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}