{"id":386622,"date":"2026-04-19T01:45:08","date_gmt":"2026-04-19T01:45:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/386622\/"},"modified":"2026-04-19T01:45:08","modified_gmt":"2026-04-19T01:45:08","slug":"the-top-investment-advice-you-perhaps-should-ignore","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/386622\/","title":{"rendered":"The top investment advice you perhaps should ignore"},"content":{"rendered":"<p>There are some pieces of investment advice that seem to always (or most often) hold true.<\/p>\n<p>By Susan Edmunds of <a href=\"https:\/\/www.rnz.co.nz\/news\/business\/592618\/hoard-your-emergency-fund-and-other-pieces-of-investment-advice-you-might-need-to-ignore\" target=\"_blank\" rel=\"nofollow noopener\">RNZ<\/a><\/p>\n<p>Compounding interest is your friend. Don&#8217;t fret about your KiwiSaver balance if you have 40 years until you need the money. Someone who is offering a really good investment won&#8217;t need to give you a hard sell.<\/p>\n<p>But what about the advice that isn&#8217;t so good?<\/p>\n<p>RNZ asked some investment experts what advice you&#8217;re best to ignore.<\/p>\n<p>Buy what you know<\/p>\n<p>Dean Anderson, founder of Kernel, says people need to be very careful about taking the adage &#8220;buy what you know&#8221; to heart.<\/p>\n<p>People are sometimes told that being familiar with a company gives them an insight into whether it&#8217;s a good investment.<\/p>\n<p>But he says that&#8217;s not really true for most people, and can lead to a situation where you have too much money in big name companies that you recognise, even if they&#8217;re not actually offering the best opportunity.<\/p>\n<p>People who bought shares in Air New Zealand might be experiencing the negative effects of this.<\/p>\n<p>&#8220;A mass amount of people bought up post-Covid in something they knew and then share prices dropped,&#8221; Anderson said. &#8220;I think a lot of people have bought companies because they know the brand, but that doesn&#8217;t make it a good investment.<\/p>\n<p>&#8220;It&#8217;s a really easy narrative to put out there because it&#8217;s easy to relate to when you&#8217;re starting out. I worry that you send people down the wrong pathway and you simplify it too much.&#8221;<\/p>\n<p>University of Auckland associate professor of finance Gertjan Verdickt said it could also be described as home bias.<\/p>\n<p>Many New Zealanders also have too much money invested in local companies, when they would be better to diversify internationally to spread their risk.<\/p>\n<p>&#8220;Investors tend to overweight domestic stocks and companies they&#8217;re familiar with, missing out on significant diversification benefits.<\/p>\n<p>&#8220;Academic theory says you should hold international stocks in proportion to their global market cap weight (currently about 59% non-US stocks for a global portfolio), but popular advice typically recommends much less &#8211; often 25 to 30% , or even avoiding international stocks entirely.&#8221;<\/p>\n<p>Verdickt said people should also ignore any advice to buy stocks in the companies they worked for.<\/p>\n<p>&#8220;If your company goes bankrupt, you&#8217;re unemployed and your investments are worthless &#8211; you&#8217;ve concentrated your risk exactly where you shouldn&#8217;t. Yet this advice persists, often framed as &#8216;benefiting when the company does well&#8217;.&#8221;<\/p>\n<p>Thinking of your home as your most important investment<\/p>\n<p>New Zealanders tend to be focused on property as an investment but Verdickt says it&#8217;s particularly important to be wary of the investment you&#8217;re making in the home you live in.<\/p>\n<p>By many measures, an owner-occupied home isn&#8217;t really an investment at all because it doesn&#8217;t give you a significant income (except in the sense that you aren&#8217;t paying rent elsewhere) and if you sold it, you&#8217;d still need to pay to live elsewhere.<\/p>\n<p>Verdickt said his grandmother in Belgium mentioned a home being someone&#8217;s best investment multiple times a year.<\/p>\n<p>&#8220;While homeownership can be good for some people, there&#8217;s not much evidence that buying is financially superior to renting and investing the difference. <\/p>\n<p>&#8220;Popular advice often treats housing as a can&#8217;t-miss investment, while academics note it&#8217;s often not a great financial investment and can create dangerous concentration of wealth in a single illiquid asset.&#8221;<\/p>\n<p>Save 10% to 15% of your income at every age<\/p>\n<p>People are often advised to set up a savings habit and stick with it.<\/p>\n<p>Verdickt said economists would argue that you should smooth consumption over time, not your saving rate.<\/p>\n<p>&#8220;That typically means low or even negative savings when young when income is low, high savings in midlife, and spending down in retirement. The constant savings rate advice ignores life-cycle income patterns and the time value of money in a way that&#8217;s economically suboptimal.&#8221;<\/p>\n<p>Keep emergency savings even when you&#8217;re carrying credit card debt<\/p>\n<p>You have probably also heard the advice that it&#8217;s important to have an emergency savings account to fall back on, in case of things like unexpected expensive repairs being required on your car, or another unforeseen financial emergency.<\/p>\n<p>The idea is that this stops you needing to take on expensive debt if you hit a financial squeeze.<\/p>\n<p>But Verdickt says it&#8217;s important to think about this in a wider context. It may not make sense to build up your emergency savings account until you&#8217;ve cleared your expensive debt.<\/p>\n<p>Verdickt said it was common for people to have money in a low-interest savings account at the same time as carrying high-interest credit card debt, which did not make sense.<\/p>\n<p>&#8220;It&#8217;s economically irrational given the interest rate spread. You&#8217;d be better off paying down the high-interest debt and using available credit if needed.&#8221;<\/p>\n<p>Timing the market<\/p>\n<p>You might hear people telling you now is a good time to get into a particular investment, or that you should stay on the sidelines until a certain condition is met.<\/p>\n<p>Ana-Marie Lockyer, chief executive of Pie Funds, says you should probably ignore that and not jump in or out based on headlines or short-term movements.<\/p>\n<p>&#8220;It&#8217;s very difficult to get right consistently, and often people end up missing the best days of the market, which can have a big impact on long-term returns. As an example, would you believe that we woke up to the S&amp;P 500 being at an all-time high amid so much geopolitical uncertainty, that&#8217;s nearly 10% up on the end of March.<\/p>\n<p>&#8220;Too often we see investors move to conservative investments as soon as markets become volatile. <\/p>\n<p>&#8220;While that can feel safer, switching after markets have already fallen can lock in losses and mean you miss the recovery. <\/p>\n<p>&#8220;In that example, those investors with exposure to the S&amp;P 500 who made decisions during the volatile period since the beginning of March may have missed some or all of this bounce.&#8221;<\/p>\n<p>Don&#8217;t look for quick wins<\/p>\n<p>Lockyer said people should also be careful about anyone offering short term gains or quick wins.<\/p>\n<p>&#8220;Investing tends to work best when it&#8217;s boring and consistent &#8211; diversified, long-term, and aligned with your goals.<\/p>\n<p>&#8220;The key is to take a step back from the noise, focus on a strategy that suits your timeframe, and stick with it rather than reacting to every market update. <\/p>\n<p>&#8220;As Warren Buffet says\u2026 the market is a way of transferring wealth from the impatient to the patient.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"There are some pieces of investment advice that seem to always (or most often) hold true. By Susan&hellip;\n","protected":false},"author":2,"featured_media":386623,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[138,111,43,139,69,244,1125],"class_list":{"0":"post-386622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-zealand","8":"tag-business","9":"tag-new-zealand","10":"tag-news","11":"tag-newzealand","12":"tag-nz","13":"tag-personal-finance","14":"tag-sharemarket"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/386622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=386622"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/386622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/386623"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=386622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=386622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=386622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}