{"id":388749,"date":"2026-04-20T13:19:10","date_gmt":"2026-04-20T13:19:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/388749\/"},"modified":"2026-04-20T13:19:10","modified_gmt":"2026-04-20T13:19:10","slug":"forget-the-pro-and-ultra-huawei-unveils-the-pura-90-pro-max","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/388749\/","title":{"rendered":"Forget the Pro+ and Ultra! HUAWEI unveils the Pura 90 Pro Max"},"content":{"rendered":"

Last year, the highlight was all about the Pura 80 Ultra with its switchable telephoto lenses<\/a>.<\/p>\n

However, the Chinese super brand rewrites the script this time. HUAWEI ditches both the Pro+ and Ultra models in favor of the all-new Pura 90 Pro Max<\/a>. That\u2019s alongside a smaller Pro and vanilla models in tow.<\/p>\n

Pro Max supremacy<\/p>\n

Just like the iPhone 17 Pro Max<\/a> and Xiaomi 17 Pro Max<\/a>, the HUAWEI Pura 90 Pro Max also features a ginormous 6.9-inch screen.<\/p>\n

It\u2019s an LTPO OLED panel with an adaptive 1~120Hz refresh rate with support for 1.07 Billion Colors and DCI-P3 Wide Color Gamut.<\/p>\n

\"\"<\/a><\/p>\n

After years of hiding the chipset used, HUAWEI has gotten transparent this time.<\/p>\n

The Pura 90 Pro Max uses their in-house Kirin 9030S chipset which promises 25% increase in overall performance compared to previous generation. Memory configuration can either be 12\/16GB with storage choices between 256\/512GB or 1TB.<\/p>\n

Battery capacity also got some boost. From last year\u2019s 5700mAh to a bigger 6000mAh capacity this time. HUAWEI SuperCharge speeds remain the same at 100W wired \/ 80W wireless.<\/p>\n

\"\"<\/a><\/p>\n

Graphics by Vincenz Lee | GadgetMatch<\/p>\n

Ultimately, the cameras are definitely on the \u201cPro Max\u201d level. Still, sticking with the brand\u2019s unique \u201cForward Symbol\u201d camera design.<\/p>\n

There\u2019s a 50MP main (wide) camera with a variable aperture between f\/1.4 to f\/4.0. While HUAWEI\u2019s switchable telephoto lenses aren\u2019t present, its bottom telephoto camera is still very capable at 200MP with a f\/2.6 lens opening.<\/p>\n

That zoom module is capable of optically zooming in to 4x and as far as 100x digitally.<\/p>\n

Ultra-wide shooting is neither compromised at 50MP f\/2.2. HUAWEI has also included the RedMaple camera \u2014 or a spectral sensor that measures light surroundings for the most accurate image output possible.<\/p>\n

As for selfies, it was the same ol\u2019 13MP f\/2.0 front shooter.<\/p>\n

\"\"<\/a><\/p>\n

HUAWEI joins in the trend by offering this Professional Photography Set with a grip case, lanyard, camera mount and holder, plus that much-needed telephoto lens converter.<\/p>\n

The base and the lesser Pro<\/p>\n

As mentioned, there\u2019s the HUAWEI Pura 90 Pro which borrows most features found on its bigger brother. Albeit, the camera differences are noticeable.<\/p>\n

Pura 90 Pro Max
\nPura 90 Pro
\nPura 90<\/p>\n

Wide
\n50MP f\/1.4~f\/4.0
\n50MP f\/1.4~4.0
\n50MP f\/1.6<\/p>\n

Ultra-Wide
\n40MP f\/2.2
\n12.5MP f\/2.2
\n12.5MP f\/2.2<\/p>\n

Zoom
\n200MP f\/2.6 Telephoto
4x optical zoom
\n50MP f\/2.1 Macro Telephoto
4x optical zoom
\n50MP f\/2.2 Periscope Telephoto
3.7x optical zoom<\/p>\n

Selfie
\n50MP f\/2.0
\n13MP f\/2.0
\n13MP f\/2.0<\/p>\n

\"\"<\/a><\/p>\n

The base Pura 90 offers the best selfie shooter on paper. Meanwhile, the variable aperture main camera is the only thing the smaller Pro borrowed from its Pro Max brother.<\/p>\n

Unlike the Pro Max model, the Pura 90 Pro offers the smallest screen size at 6.6 inches. Whereas the base Pura 90 serves as the middle-ground for having a 6.8-inch display.<\/p>\n

\"\"<\/a><\/p>\n

GIF by Vincenz Lee | GadgetMatch<\/p>\n

Moreover, the vanilla variant relies on Kirin 9010S instead \u2014 a slightly configured chipset used by the Pura 70 Ultra and Mate 70 series last year. It promises 15% performance improvements nevertheless.<\/p>\n

Also, the regular Pura 90 model rocks the biggest smartphone battery in the series at 6500mAh. It also has a dual-punch hole cutout instead of one. It houses an extra ToF 3D sensor for a more secure face unlocking that its Pro siblings do not have.<\/p>\n

\"\"<\/a><\/p>\n

However, max storage is limited to 512GB, wireless charging is capped at 50W, and front glass protection uses the first iteration of Kunlun glass (vs 2nd gen in Pro models).<\/p>\n

All models though are IP68 and IP69 rated and run the updated HarmonyOS 6.1 along its AI magic out of the box.<\/p>\n

Pricing and Availability<\/p>\n

The HUAWEI Pura 90 Pro Max are available in five nature-inspired colorways: Sea of Oranges, Purple Glow, Emerald Lake, Golden Dawn, Obsidian Black.<\/p>\n

On the other hand, the Pura 90 Pro leans more into the fruity side: Pink Guava, Orange Soda, Coconut Green White, Mulberry Black.<\/p>\n

\"\"<\/a><\/p>\n

GIF by Vincenz Lee | GadgetMatch<\/p>\n

Lastly, the base Pura 90 has the least and most generic shades: Roland Purple, Velvet Black, and Snowy White.<\/p>\n

Pura 90 Pro Max<\/a><\/p>\n

12+256GB = CNY 6499 (US$ 910 \/ EUR 780 \/ GBP 670 \/ SG$ 1165 \/ MYR 3765 \/ PhP 51,650 \/ INR 78,850)
\n12+512GB = CNY 6999 (US$ 980 \/ EUR 835 \/ GBP 730 \/ SG$ 1260 \/ MYR 4130 \/ PhP 56,440 \/ INR 87,110)
\n16+512GB = CNY 7499 (US$ 1100 \/ EUR 900 \/ GBP 780 \/ SG$ 1345 \/ MYR 4355 \/ PhP 59,590 \/ INR 90,980)
\n16+1TB = CNY 8499 (US$ 1185 \/ EUR 1020 \/ GBP 870 \/ SG$ 1520 \/ MYR 4930 \/ PhP 67,670 \/ INR 101,930)<\/p>\n

Pura 90 Pro<\/a><\/p>\n

12+256GB = CNY 5499 (US$ 770 \/ EUR 660 \/ GBP 570 \/ SG$ 985 \/ MYR 3190 \/ PhP 43,700 \/ INR 66,720)
\n12+512GB = CNY 5999 (US$ 845 \/ EUR 730 \/ GBP 635 \/ SG$ 1095 \/ MYR 3560 \/ PhP 49,085 \/ INR 74,715)
\n16+512GB = CNY 6499 (US$ 910 \/ EUR 780 \/ GBP 670 \/ SG$ 1165 \/ MYR 3765 \/ PhP 51,650 \/ INR 78,850)
\n16+1TB = CNY 7499 (US$ 1100 \/ EUR 900 \/ GBP 780 \/ SG$ 1345 \/ MYR 4355 \/ PhP 59,590 \/ INR 90,980)<\/p>\n

Pura 90<\/a><\/p>\n

12+256GB = CNY 4699 (US$ 660 \/ EUR 570 \/ GBP 495 \/ SG$ 860 \/ MYR 2780 \/ PhP 38,400 \/ INR 58,300)
\n12+512GB = CNY 5199 (US$ 730 \/ EUR 630 \/ GBP 550 \/ SG$ 950 \/ MYR 3075 \/ PhP 42,485 \/ INR 64,500)
\n16+512GB = CNY 5699 (US$ 795 \/ EUR 700 \/ GBP 590 \/ SG$ 1020 \/ MYR 3300 \/ PhP 43,970 \/ INR 67,670)<\/p>\n

* These are only rough conversion estimates<\/p>\n

Pre-orders and availability are currently limited to China. We have to wait if HUAWEI decides to bring these to global markets.<\/p>\n","protected":false},"excerpt":{"rendered":"Last year, the highlight was all about the Pura 80 Ultra with its switchable telephoto lenses. However, the…\n","protected":false},"author":2,"featured_media":388750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1311,201256,201257,201258,111,139,69,201259,201260,201261,145],"class_list":{"0":"post-388749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-huawei","9":"tag-huawei-pura-90","10":"tag-huawei-pura-90-pro","11":"tag-huawei-pura-90-pro-max","12":"tag-new-zealand","13":"tag-newzealand","14":"tag-nz","15":"tag-pura-90","16":"tag-pura-90-pro","17":"tag-pura-90-pro-max","18":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/388749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=388749"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/388749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/388750"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=388749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=388749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=388749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}