{"id":395733,"date":"2026-04-24T17:18:08","date_gmt":"2026-04-24T17:18:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/395733\/"},"modified":"2026-04-24T17:18:08","modified_gmt":"2026-04-24T17:18:08","slug":"new-zealand-hits-study-destination-target-a-decade-early","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/395733\/","title":{"rendered":"New Zealand hits study destination target a decade early"},"content":{"rendered":"<p>The Global Brand Health and Awareness Survey found that 22% of prospective international students now place New Zealand among their top three destinations, reaching a target set out for 2034 in the government\u2019s international education <a href=\"https:\/\/www.daera-ni.gov.uk\/articles\/going-growth-strategic-action-plan\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Going for Growth Plan<\/a>.<\/p>\n<p>The findings point to a growing student preference for New Zealand, supporting continued recovery and growth in the international education sector. The country is ambitious with <a href=\"https:\/\/thepienews.com\/new-zealand-eyes-big-hairy-audacious-goal-with-caution\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">its plans<\/a> to become an <a href=\"https:\/\/thepienews.com\/nz-debuts-growth-plan-as-it-eyes-35k-more-international-students\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly popular destination<\/a><\/p>\n<p>The survey moves beyond the traditional \u2018big four\u2019 markets \u2013 the United States, United Kingdom, Australia and Canada \u2013 that have long dominated global higher education. By casting the net across 11 study markets worldwide, it offers a clearer picture of where New Zealand stands against its competitors.<\/p>\n<p>Recognition of New Zealand as a study destination stands high at 79% across key source markets, in line with leading European and Asian destinations.<\/p>\n<p>ENZ acting chief executive\u202fLinda\u202fSissons said the figures signal a shift in how prospective international students view the country as a study destination.<\/p>\n<p>\u201cAwareness of New\u202fZealand has been consistently strong. What\u2019s particularly encouraging is seeing more students now move beyond awareness to actively considering and showing a preference for study in New Zealand,\u201d she said.<\/p>\n<p>What\u2019s particularly encouraging is seeing more students now move beyond awareness to actively considering and showing a preference for study in New Zealand<br \/>Linda Sissons, ENZ<\/p>\n<p>\u201cWhat matters most is preference \u2013 a strong signal of intent \u2013 and we are seeing that grow across a wider range of markets,\u201d she added.<\/p>\n<p>Separate <a href=\"https:\/\/public.tableau.com\/app\/profile\/education.new.zealand\/viz\/InternationalStudentEnrolments2013to2024Public\/InternationalEnrolmentTrend2013to2024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">data<\/a> from ENZ shows that in the 2024 calendar year there were 83,425 international students enrolled to study in New Zealand, representing a 21% increase compared to the 2023 calendar year (69,140).<\/p>\n<p>From January to August 2025, 83,535 international students enrolled with New Zealand education providers, a 14% increase compared to the same period in 2024, and already surpassing last year\u2019s full-year total.<\/p>\n<p>ENZ said the new findings will inform its 2026\/27 market planning and investment decisions. <\/p>\n<p>The full 2025 Global Brand Health and Awareness Survey will be published on ENZ\u2019s <a href=\"https:\/\/intellilab.enz.govt.nz\/\" rel=\"nofollow noopener\" target=\"_blank\">IntelliLab<\/a>, alongside market\u2011specific insights and a sector briefing.<\/p>\n","protected":false},"excerpt":{"rendered":"The Global Brand Health and Awareness Survey found that 22% of prospective international students now place New Zealand&hellip;\n","protected":false},"author":2,"featured_media":395734,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[168388,20850,111,43,139,69],"class_list":{"0":"post-395733","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-zealand","8":"tag-enz","9":"tag-international-students","10":"tag-new-zealand","11":"tag-news","12":"tag-newzealand","13":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/395733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=395733"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/395733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/395734"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=395733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=395733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=395733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}