{"id":395789,"date":"2026-04-24T18:01:10","date_gmt":"2026-04-24T18:01:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/395789\/"},"modified":"2026-04-24T18:01:10","modified_gmt":"2026-04-24T18:01:10","slug":"a-day-in-the-life-of-therabodys-founder-and-cwo-dr-jason-wersland","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/395789\/","title":{"rendered":"A Day in the Life of Therabody’s Founder and CWO Dr. Jason Wersland"},"content":{"rendered":"

This as-told-to essay is based on a conversation with Dr. Jason Wersland<\/a>, the founder and Chief Wellness Officer of Therabody, who lives in Los Angeles. This story has been edited for length and clarity.<\/p>\n

On October 17, 2007, I was on the freeway, splitting traffic on my motorcycle. A car came out of nowhere, and I T-boned the side of a Volkswagen Jetta. I woke up on the road.<\/p>\n

I had a lot of nerve damage in my neck that caused a ton of pain \u2014 so much that I couldn’t move for two months. The next January, I fell asleep on a plane and couldn’t move my neck, so the airline had to call an ambulance.<\/p>\n

Examining my own pain, I came up with the idea for the Theragun: a device that delivers rapid pulses for a deep-tissue massage<\/a> at home. By February 2008 \u2014 four months after my accident \u2014 I developed my first Theragun prototype.<\/p>\n

Business Insider’s Power Hours<\/a> series gives readers an inside look at how powerful leaders in business structure their workday. Reach out to editor Lauryn Haas<\/a> to share your daily routine.<\/p>\n

Being a chiropractor, I asked around my network. I realized no one had ever created a handheld percussive therapy device like this before. It took another eight years to fully launch the product.<\/p>\n

In 2020, we rebranded from Theragun to Therabody to incorporate other products.<\/p>\n

\"Dr.<\/p>\n

Wersland works directly with clients and athletes.\u00a0<\/p>\n

Dr. Jason Wersland<\/p>\n

Now, Therabody is a global brand in about 70 countries. We’ve worked with the Olympics and maintain relationships with celebrity athletes<\/a> and top sports teams. We aim to make Therabody available to anyone who wants to feel better.<\/p>\n

I live in Manhattan Beach, California, with my wife, but travel at least once a month for work. Here’s a day in my life.<\/p>\n

I start with a morning mantra and fresh spring water<\/p>\n

I try to only set an alarm if it’s crucial. Otherwise, I wake up around 6:15 a.m.<\/p>\n

I have a mantra I repeat to myself as I roll my eyes and raise my eyebrows. I like to imagine the things that I want in my life and be grateful for what I have.<\/p>\n

Once I get up, I drink eight ounces of water<\/a>. I buy Alive Water, which is fresh, natural spring water delivered in reusable glass jugs. I can taste the difference.<\/p>\n

My morning workouts include HIIT sessions and beachside runs<\/p>\n

<\/p>\n

\n Wersland strength-trains at least three times a week.
\n Dr. Jason Wersland\n <\/p>\n

<\/p>\n

I like to get a really crazy workout in. On Mondays, Wednesdays, and sometimes Fridays, I do a HIIT workout<\/a> with a personal trainer. It’s usually an hour and 10 minutes.<\/p>\n

On Tuesdays and Thursdays, I might do a home movement class, play tennis with my wife in the morning, or run sprint intervals on the beach. It’s a good mix. Growing up, I never wanted to be stuck in one sport.<\/p>\n

If I’m on the road, I usually know someone who can get me access to a gym or wellness space<\/a> for a workout. Otherwise, I improvise. If I’m in Italy, I know there are lots of stairs, so I’ll crank out a bunch of climbs on my way to the gym.<\/p>\n

Meditation is a huge part of my routine<\/p>\n

I usually end my workouts with about 30 minutes of meditation and breathwork.<\/p>\n

Meditation has really helped<\/a> me shut down the voices. Sometimes, we close our eyes, and the voices start coming: “You don’t deserve that.” Understanding that those voices aren’t helping, that they’re probably lying to you, has also helped a lot in being more intentional in my life.<\/p>\n

Breakfast is a burrito, my favorite coffee, and my supplement stack<\/p>\n

\"Dr.<\/p>\n

Wersland takes supplements such as creatine and NAD+.\u00a0<\/p>\n

Dr. Jason Wersland<\/p>\n

When I’m home, I usually have a breakfast burrito and coffee from a local coffee shop called the Two Guns Espresso.<\/p>\n

If I’m in the office, I’ll sometimes have a Perfect Bar. Then I take a handful of vitamins<\/a>, including creatine, NAD+, omega, magnesium, and vitamins B and C.<\/p>\n

I spend most of my time building the brand<\/p>\n

\"Dr.<\/p>\n

Wersland travels and works directly with sports teams and athletes to build the brand.\u00a0<\/p>\n

Dr. Jason Wersland<\/p>\n

I don’t think I ever stop working.<\/p>\n

We have multiple weekly meetings: one for design, one for innovation, and our executive meeting, which I always prepare for. In between, I’m catching up on emails and communicating with our science and education team.<\/p>\n

I work with a lot of athletes, so that might look like getting NFL players<\/a> ready for next season or building a Therabody recovery room for one of Europe’s top soccer teams.<\/p>\n

For lunch, protein comes first for me. Yellow curry chicken is my go-to at the office.<\/p>\n

\"Salmon<\/p>\n

Wersland focuses on protein in all his meals.\u00a0<\/p>\n

Dr. Jason Wersland<\/p>\n

Scheduling walks to ‘sharpen the saw’<\/p>\n

I schedule time for myself to go for a walk<\/a> at least once a day, for at least an hour and a half. Stephen Covey, who wrote “The 7 Habits of Highly Effective People,” talks about “sharpening the saw.”<\/p>\n

For me, that means walking along the Strand running alongside Manhattan Beach. My son lives close by. Sometimes, I’ll call him to meet me.<\/p>\n

\"Dr.<\/p>\n

Wersland recording a video at the Therabody office.\u00a0<\/p>\n

Dr. Jason Wersland<\/p>\n

One of the biggest things I’ve learned is not to beat myself up about having downtime<\/a> or slow days at work. There are days when you feel like you’ve conquered everything. Then all of a sudden, something happens to your car, and now you can’t get to work. I think people think that’s an obstacle to get over, but if you stop, you realize the universe is slowing you down for a reason.<\/p>\n

When the universe needs a minute to catch up with me, I go to the spa and get massages. I like taking care of myself.<\/p>\n

I unwind with my wife, sans phone<\/p>\n

I end my day on the couch, sitting next to my wife, sometime around 8:30 or 9 p.m. I’m not on my phone. We’re watching something like “The ‘Burbs” or “Industry,”<\/a> we’re catching up, and we’re talking about what our days were like.<\/p>\n

Conversations where you’re not rushed and don’t have an endpoint are really important to me. I have a great relationship with my parents; I’m on the phone with them at least once a week. These relationships make my life feel fulfilled, so I don’t feel super lopsided.<\/p>\n

I have a 3-second trick to fall asleep<\/p>\n

I think it’s really important to have a consistent sleep routine<\/a>.<\/p>\n

When I’m in town, I’m with my wife until around 10 p.m. Then I go to my bedroom and get the things I need, walk back, and kiss my wife.<\/p>\n

I do some light breathing and\u00a0gratitude exercises<\/a>, like\u00a0a big breath in. I’m thankful my kids are healthy and happy. Big breath out.<\/p>\n

I have a process I use to help me fall asleep. I take a deep breath and let my heart rate slowly come down. I usually joke and tell my wife, “Babe, 3, 2, 1 \u2014 I’m about ready to go to sleep, if you have any last words.”<\/p>\n","protected":false},"excerpt":{"rendered":"This as-told-to essay is based on a conversation with Dr. Jason Wersland, the founder and Chief Wellness Officer…\n","protected":false},"author":2,"featured_media":395790,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[204505,5972,40385,134,424,4462,204504,524,22315,4486,111,139,69,520,204502,204503,204506,10469,1842,4576],"class_list":{"0":"post-395789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-medication","8":"tag-crazy-workout","9":"tag-day","10":"tag-deep-tissue-massage","11":"tag-health","12":"tag-life","13":"tag-lot","14":"tag-manhattan-beach","15":"tag-medication","16":"tag-minute","17":"tag-month","18":"tag-new-zealand","19":"tag-newzealand","20":"tag-nz","21":"tag-relationship","22":"tag-therabody","23":"tag-theragun","24":"tag-top-sport-team","25":"tag-vitamin","26":"tag-wife","27":"tag-work"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/395789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=395789"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/395789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/395790"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=395789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=395789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=395789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}