{"id":397685,"date":"2026-04-25T23:02:13","date_gmt":"2026-04-25T23:02:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/397685\/"},"modified":"2026-04-25T23:02:13","modified_gmt":"2026-04-25T23:02:13","slug":"meet-the-social-media-stars-embracing-life-on-celebrity-treasure-island","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/397685\/","title":{"rendered":"Meet the social media stars embracing life on Celebrity Treasure Island"},"content":{"rendered":"

A new season of Celebrity Treasure Island<\/a> launching tomorrow night is bringing together a diverse mix of Kiwi personalities \u2014 but among the athletes, actors and broadcasters,<\/a> a trio of social media stars are stepping into the spotlight. <\/p>\n

Content creators Harrison Keefe, Nix Adams and Louis Davis are disconnecting from the online world to join the 16-strong Kiwi lineup on the new season, taking on a series of intense challenges in a bid to win $100,000 for charity. <\/p>\n

For Keefe, joining Celebrity Treasure Island meant leaving behind the comfort of the radio studio. <\/p>\n

Best known for his work on The Edge and his high-energy online presence, the Auckland-based host has built a large online following from his quick-witted humour and dance videos. <\/p>\n

A self-confessed fan of the show, Keefe said the appeal was simple: \u201cIt\u2019s iconic. What a great memory in your life to have.\u201d<\/p>\n

\"Harrison<\/p>\n

Harrison Keefe (Source: TVNZ)<\/p>\n

The 25-year-old admitted he was looking forward to a break from his day-to-day routine. <\/p>\n

“I feel like my life is so hectic, so I’m really excited,” Keefe said.<\/p>\n

“This is my holiday. It’s a pretty dramatic holiday being on reality TV, but we get to live on the beach for three weeks. What a dream!” <\/p>\n

But behind the jokes is a more grounded motivation. Keefe is playing for Spark That Chat, a Hawke\u2019s Bay-based charity focused on men\u2019s mental health and encouraging open conversations.<\/p>\n

On the island, Keefe said he expects bonding with his teammates will be key to success. <\/p>\n

\u201cI think we’ll work really well together as a team. If we can stick together and do it all together, we’ll be fine,” he said. <\/p>\n

With Keefe bringing the chaos, fellow creator Adams is set to arrive with something closer to controlled fire.<\/p>\n

The outspoken content creator, who was named TV Personality of the Year at the 2021 New Zealand Television Awards, is well-known for her unfiltered presence online.<\/p>\n

\"Nix<\/p>\n

Nix Adams (Source: TVNZ)<\/p>\n

Adams said she wasn’t planning to tone down that energy on Celebrity Treasure Island. <\/p>\n

\u201cWhy not? I\u2019ve done everything else,\u201d she said of joining the show. \u201cWhat\u2019s another notch on the belt?\u201d<\/p>\n

The Wellington-based creator said her motherly instincts would likely be her biggest strength on the show, particularly when it came to working with her teammates. <\/p>\n

“I’m the only parent on our team, and I’m the oldest. I feel like that motherly instinct to make sure my ducklings are looked after and in order is what I’ll bring to the team,” Adams said. <\/p>\n

“I’ll make sure that all our s*** is in order.” <\/p>\n

Despite downplaying her competitiveness, she conceded: \u201cI\u2019ll always say no, but my actions show different”. <\/p>\n

She also brings a serious cause with her, supporting the Child Abuse Prevention Foundation and using the platform to raise awareness.<\/p>\n

\u201cIt\u2019s running rampant in our country. If I can bring any kind of awareness to it, I will,” Adams said. <\/p>\n

Then there\u2019s Davis, whose version of \u201ccontent creation\u201d looks a little different from the rest.<\/p>\n

\"Louis<\/p>\n

Louis Davis (Source: TVNZ)<\/p>\n

Based in Northland, the 2025 New Zealand TikTok Creator of the Year built a massive audience by documenting his life \u2014 from fishing and diving to raising his young family.<\/p>\n

\u201cI tell a story about our simple life on the coast,\u201d Davis said. \u201cAbout my people.\u201d<\/p>\n

His social media content may be calm and grounded, but don\u2019t mistake that for a lack of drive.<\/p>\n

\u201cI\u2019m a competitive person,\u201d he said. \u201cI\u2019ll be one of those people that comes here and goes hard.\u201d<\/p>\n

“You might see an ugly side of me, but I’ve come here to do my best and hopefully win some money for my charity.” <\/p>\n

Davis is playing in support of Te Ora Hou Northland, a charity in support of the region’s youth.<\/p>\n

He believed being a natural “people-person” would give him an edge in the competition, particularly when things got intense. <\/p>\n

“There’s a time where the game will get niggly, but I think if you try your best and try to do the right thing, it will work out,” he said. <\/p>\n

“Sneaky and shifty doesn’t tend to get you very far.” <\/p>\n

Beyond the trio, this season\u2019s cast features a wide mix of familiar Kiwi faces, from sporting legends to television personalities, each bringing their own strengths and strategies to the island.<\/p>\n

That mix, Davis said, is part of what makes the experience so unique.<\/p>\n

\u201cIt feels like none of us cross over,\u201d he said. \u201cWe\u2019re all just figuring out who everyone is.\u201d<\/p>\n

With a season of twists and turns and dramatic moments set to come, the question of whether Keefe, Adams and Davis can translate social media savvy into success on the island remains. <\/p>\n

Celebrity Treasure Island starts April 27 and airs 7.30pm Monday to Wednesday on TVNZ2 and TVNZ+.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A new season of Celebrity Treasure Island launching tomorrow night is bringing together a diverse mix of Kiwi…\n","protected":false},"author":2,"featured_media":397686,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[430,156,111,139,69,417],"class_list":["post-397685","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz","tag-television"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/397685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=397685"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/397685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/397686"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=397685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=397685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=397685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}