{"id":401540,"date":"2026-04-28T13:08:09","date_gmt":"2026-04-28T13:08:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/401540\/"},"modified":"2026-04-28T13:08:09","modified_gmt":"2026-04-28T13:08:09","slug":"hear-slipknots-sic-soundtrack-bizarre-new-gucci-advert","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/401540\/","title":{"rendered":"Hear Slipknot\u2019s (sic) soundtrack bizarre new Gucci advert"},"content":{"rendered":"

Slipknot<\/a> are part of the soundtrack of a new Gucci advert promoting the fashion brand\u2019s upcoming collection, Generation Gucci.<\/p>\n

On Sunday (April 26), the Italian luxury clothing company put out a new promotional spot, which depicts multiple models waking up in a hotel, putting on Gucci products and walking outside under spotlights.<\/p>\n

<\/p>\n

One hallucinogenic moment, where two of the models drive a car through the air while lit by the glow of the moon, features Slipknot\u2019s song (sic), the first track proper from the nu metal nine-piece\u2019s lauded 1999 self-titled debut album<\/a>.<\/p>\n

Although the song was never released as a single, it\u2019s become one of the band\u2019s most popular tracks. According to setlist wiki setlist.fm, it\u2019s the third-most performed song in their repertoire, after fellow Slipknot cuts Spit It Out and Surfacing.<\/p>\n

The song joins two more conventional choices, Un bacio \u00e8 troppo poco by Italian singer\/actress Mina and Hier encore by French\/Armenian singer-songwriter Charles Aznavour, in soundtracking the trailer. Watch it below.<\/p>\n

Formed in Des Moines, Iowa, in 1995, Slipknot are one of the biggest bands in metal, having sold more than 30 million albums worldwide and taken home the 2006 Grammy Award For Best Metal Performance.<\/p>\n

They\u2019re also no strangers to big brand tie-ins. In 2024, the band collaborated with horror video-game Dead By Daylight to make their masks skins for characters in the game.<\/p>\n

Sign up below to get the latest from Metal Hammer, plus exclusive special offers, direct to your inbox!<\/p>\n

Then, last December, percussionist and co-founder Shawn \u2018Clown\u2019 Crahan launched his own playable realm in Minecraft called Vernearth. The musician called the project \u201cthe biggest art piece I\u2019ve made in my entire life\u201d.<\/p>\n

The band have had more adversarial encounters with mainstream brands, as well. In 2005, they filed a copyright infringement suit against fast food giant Burger King<\/a> over a promotional campaign for the chain\u2019s chicken fries, which featured a masked four-piece metal band named \u2018Coq Roq\u2019. Burger King counter-sued, but both parties later dropped their suits.<\/p>\n

Slipknot released their long-delayed studio project, Look Outside Your Window, on April 18 for Record Store Day. The album \u2013 which features members Corey Taylor (vocals), Jim Root (guitars), Sid Wilson (DJ) and Crahan \u2013 was recorded in 2008, during the sessions for the band\u2019s fourth album All Hope Is Gone. Lacuna Coil<\/a> singer and Root\u2019s ex-partner Cristina Scabbia appears on two tracks.<\/p>\n

Crahan explained Scabbia\u2019s involvement with the project<\/a> during a recent interview with Rolling Stone.<\/p>\n

\u201cThe first thing I did was make her write a poem, a letter of intent in Italian,\u201d he recalled. \u201cI told her to make it about batteries that are dying that cannot be recharged. And she\u2019s like, \u2018OK.\u2019 I have the piece of paper in Italian, and she did her best to read it to me, but I\u2019ve never read it since then or memorised it. I just like to hear it the way it is. Jim and I were producing her, really making her get conviction. By the end, you could just feel it.\u201d<\/p>\n

The band have no live dates on their 2026 slate at time of publication but are currently writing their next studio album, the follow-up to 2022\u2019s The End, So Far<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Slipknot are part of the soundtrack of a new Gucci advert promoting the fashion brand\u2019s upcoming collection, Generation…\n","protected":false},"author":2,"featured_media":401541,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":{"0":"post-401540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-music","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/401540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=401540"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/401540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/401541"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=401540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=401540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=401540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}