\u201cRed wine has an emoji. Champagne has an emoji. Cocktails have several. But one of the world\u2019s trending wine styles – refreshing, vibrant white wine – doesn\u2019t.\u201d<\/p>\n
She said 95% of New Zealand\u2019s $2.1 billion wine export industry was of the white variety, with the country best known for its sauvignon blanc, along with pinot gris, chardonnay and a few newer varieties, too.<\/p>\n
\u201cI think historically red wine has had greater share of mind. It has been the most planted variety in the world.\u201d<\/p>\n
Read said white wine was growing across the world.<\/p>\n
\u201cWe\u2019re seeing a huge uptake in the love of white wine, particularly in our emerging markets, such as China and South Korea.<\/p>\n
\u201cBut it\u2019s long established in the UK, the US and Australia, our major export markets, where $1 in $2 spent on sauvignon blanc is from New Zealand, so we do very well.\u201d<\/p>\n
New Zealand Winegrowers will launch a petition on May 1 – to coincide with world sauvignon blanc day – to be submitted as part of its application to the US-based Unicode consortium, which creates emojis.<\/p>\n
Read said their emoji design met the requirements to be \u201cdistinctively different\u201d.<\/p>\n
\u201cThey need more than just a colour change; it needs to have distinctions,\u201d she explained.<\/p>\n
\u201cOur campaign is that to enjoy the gorgeous, refreshing aromatics of white wine, you need a glass that narrows at the top to funnel those gorgeous aromas.<\/p>\n
\u201cSo our image that we are trying to get across the line is distinctly different from a more open top glass that you would have for a red wine.\u201d<\/p>\n
The application will be submitted on July 17.<\/p>\n
– RNZ<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cRed wine has an emoji. Champagne has an emoji. Cocktails have several. But one of the world\u2019s trending…\n","protected":false},"author":2,"featured_media":402227,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[115,1738,207390,2082,25689,117,111,43,139,69,5908,25690,16550,1754,45126,80],"class_list":["post-402226","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-calls","tag-campaign","tag-emoji","tag-for","tag-gianina","tag-new","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-official","tag-schwanecke","tag-white","tag-wine","tag-winegrowers","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/402226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=402226"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/402226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/402227"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=402226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=402226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=402226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}