{"id":40225,"date":"2025-09-24T06:38:10","date_gmt":"2025-09-24T06:38:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/40225\/"},"modified":"2025-09-24T06:38:10","modified_gmt":"2025-09-24T06:38:10","slug":"auckland-council-to-investigate-alleged-breach-of-alcohol-act-over-dfs-galleria-4-40-wine-sale","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/40225\/","title":{"rendered":"Auckland Council to investigate alleged breach of alcohol act over DFS Galleria $4.40 wine sale"},"content":{"rendered":"

The caption of a separate Instagram post, published on August 22, listed amongst other \u201cexclusive offers<\/a>\u201d that the retailer had \u201cSpirits & Wine (duty free only): 60% – 80% off\u201d.<\/p>\n

Veronica Lee-Thompson, Auckland Council\u2019s acting manager of licensing and environmental health, told the Herald that promotion of an alcohol discount exceeding 25% outside the licensed premises is a breach of the Sale and Supply of Alcohol Act 2012.<\/p>\n

\u201cWe will be investigating this alleged breach and will decide on appropriate action once the investigation is complete.\u201d<\/p>\n

Pyramid Valley managing director Steve Smith said the brand was \u201cincredibly disappointed\u201d to discover its wine was discounted to such a degree by the retailer.<\/p>\n

\u201cThis is a small production wine that has been tightly allocated to a select number of fine wine merchants and restaurants in New Zealand and Australia.\u201d<\/p>\n

\"AA screenshot of DFS Galleria’s Instagram post from August 22. Photo \/ Instagram<\/p>\n

The North Canterbury winery noted that bottles of its chardonnay, which DFS was selling for $4.40, have a normal retail price of $50. <\/p>\n

\u201cDFS received no special pricing on this product and sold it for significantly less than the cost to them.\u201d<\/p>\n

Smith MW said Pyramid Valley was \u201cencouraged to hear that the local licensing bodies are investigating this alleged breach of advertising and host responsibilities with respect to the sale of alcohol\u201d.<\/p>\n

DFS has been approached for comment about the alleged breach and its pricing policy. <\/p>\n","protected":false},"excerpt":{"rendered":"The caption of a separate Instagram post, published on August 22, listed amongst other \u201cexclusive offers\u201d that the…\n","protected":false},"author":2,"featured_media":40226,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[36442,4619,20784,1554,51,4378,11421,138,36444,5205,23779,2837,23782,23781,676,20513,111,139,69,1118,1523,659,1133,36443,61,14905,1533,1754],"class_list":["post-40225","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-36442","tag-act","tag-alcohol","tag-alleged","tag-auckland","tag-breach","tag-breached","tag-business","tag-closingdown","tag-council","tag-dfs","tag-during","tag-dutyfree","tag-galleria","tag-investigate","tag-legislation","tag-new-zealand","tag-newzealand","tag-nz","tag-of","tag-over","tag-retailer","tag-sale","tag-shuttered","tag-to","tag-whether","tag-will","tag-wine"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/40225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=40225"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/40225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/40226"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=40225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=40225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=40225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}