{"id":402985,"date":"2026-04-29T08:55:09","date_gmt":"2026-04-29T08:55:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/402985\/"},"modified":"2026-04-29T08:55:09","modified_gmt":"2026-04-29T08:55:09","slug":"bay-of-plenty-gets-10k-tourism-boost-in-government-storm-recovery-fund","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/402985\/","title":{"rendered":"Bay of Plenty gets $10k tourism boost in Government storm recovery fund"},"content":{"rendered":"

\u201cWe have a new business events strategy, Out of the Boardroom and Into the Blue, which successfully positions Tauranga and the Western Bay of Plenty as a high-performing destination. <\/p>\n

\u201cOur main point of difference is that we extend beyond traditional conference venues by highlighting people, place, and purpose to create experiences that inspire, rebalance and deliver meaningful business outcomes.\u201d<\/p>\n

\" Tourism Bay of Plenty destination head Mary Tolley. Photo \/ Tourism Bay of Plenty<\/p>\n

Tolley said the $10,000 funding allocation would enable the delivery of a targeted campaign that aligned with their core strategic pillars: Culture and Manaakitanga, Ocean and Wellness, and Food and Flavour. <\/p>\n

\u201cTogether, these pillars showcase what makes our region distinctive, inviting event managers and conference organisers to rethink what their events could look like in the Bay of Plenty.\u201d<\/p>\n

A key priority was to encourage event organisers in New Zealand to host their upcoming business events in areas like Mount Maunganui to support businesses impacted by the January weather event<\/a> and to assist their recovery through increased visitation and spend.<\/p>\n

Tolley said, as the funding had only just been announced, Tourism Bay of Plenty was still in the planning stages. <\/p>\n

She said it was tagged as \u201can autumn marketing activation, so we will move swiftly\u201d.<\/p>\n

\u201cWe\u2019re working closely with Mount Mainstreet to identify opportunities to drive increased foot traffic to local businesses.<\/p>\n

\u201cOne of the initiatives, tied to this funding, will be to ensure conference delegates have bespoke reasons to include Mount Maunganui retailers and eateries in their business event itineraries.\u201d<\/p>\n

Wider investment <\/p>\n

Upston said that alongside infrastructure repairs, targeted marketing funding has also been approved to help affected regions rebuild visitor confidence and support tourism recovery. <\/p>\n

The wider investment included funding to repair several of New Zealand\u2019s Great Ride cycle trails damaged during recent weather events. <\/p>\n

An initial $300,000 was being spent on safety work to reopen the Hauraki Rail Trail, while $110,000 would go toward repairing 50km of the Waikato River Trail.<\/p>\n

\"TheThe Hauraki Rail Trail. Photo \/ Chris Parker<\/p>\n

Further south, Tasman\u2019s Great Taste Trail would receive almost $427,000 to restore sections damaged by extreme weather, bringing total Government investment in that trail\u2019s repairs to just over $2 million.<\/p>\n

Upston said more than two million people used the 23 Great Rides of Ng\u0101 Haerenga New Zealand Cycle Trails each year, contributing about $1.28 billion to regional economies.<\/p>\n

\u201cThese trails are a long\u2011standing partnership between central and local government and the communities that host them, and today\u2019s investment reinforces that commitment,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe have a new business events strategy, Out of the Boardroom and Into the Blue, which successfully positions…\n","protected":false},"author":2,"featured_media":402986,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[35029,1561,11231,295,6276,266,78,111,43,139,69,1118,1562,1881,673,10097],"class_list":{"0":"post-402985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-zealand","8":"tag-10k","9":"tag-bay","10":"tag-boost","11":"tag-fund","12":"tag-gets","13":"tag-government","14":"tag-in","15":"tag-new-zealand","16":"tag-news","17":"tag-newzealand","18":"tag-nz","19":"tag-of","20":"tag-plenty","21":"tag-recovery","22":"tag-storm","23":"tag-tourism"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/402985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=402985"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/402985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/402986"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=402985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=402985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=402985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}