{"id":405987,"date":"2026-05-01T02:32:58","date_gmt":"2026-05-01T02:32:58","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/405987\/"},"modified":"2026-05-01T02:32:58","modified_gmt":"2026-05-01T02:32:58","slug":"sheep-farmer-sophie-hurley-breathing-new-life-into-vintage-hunterville-motel","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/405987\/","title":{"rendered":"Sheep farmer Sophie Hurley breathing new life into vintage Hunterville motel"},"content":{"rendered":"<p class=\"wrLLDwyWye\" style=\"display:none\">The space comprises seven \u201conce vibrant\u201d one-bedroom and combined two-bedroom motel suites, with off-street parking.<\/p>\n<p><img  alt=\"The Hunters Motel and Cafe is being transformed into a new store. Photo \/ RNZ, Supplied\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>The Hunters Motel and Cafe is being transformed into a new store. Photo \/ RNZ, Supplied<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">Sold on an \u201cas is\u201d basis, Hewitt said it was an amazing, busy establishment. He\u2019s thrilled the new \u201cdown to earth\u201d owners are giving it a new lease on life.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">Hurley is the co-owner of upmarket brand Honest Wolf, which she manages with partner Sam. The new store is across the road from the building they currently rent.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">The wool insulation is already going in to warm the large 70s open-plan space of the old cafe, with a winter opening a possibility.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">Hurley is used to creating something out of what\u2019s already there.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">\u201cWe use our wool off our own family farm up the Turakina Valley,\u201d she said. \u201cWe shear our ewes and use our wool.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">\u201cObviously, being on the main highway, you\u2019re getting travellers, people coming through all the time, whether they\u2019re international or local.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">\u201cInitially, people wondered why we might put a face up in a little rural town, but for us, our store is becoming a huge part of our business.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">\u201cIt\u2019s a place to stop between Wellington and Taup\u014d, or wherever you might be travelling, and Hunterville is a destination now \u2013 it\u2019s gaining more and more offerings.\u201d<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">As well as selling a variety of products, the space will also be used to educate school groups and tourists about the wool industry, and it\u2019s not the only place to stop in Hunterville.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">Two years ago, a group of farmers and locals banded together to buy the town\u2019s former art deco pub, the Argyle.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">It\u2019s now an upmarket watering hole and eatery. The town, known for its Huntaway Festival and the iconic Shemozzle shepherds race, now has a growing reputation as an escape from the city.<\/p>\n","protected":false},"excerpt":{"rendered":"The space comprises seven \u201conce vibrant\u201d one-bedroom and combined two-bedroom motel suites, with off-street parking. The Hunters Motel&hellip;\n","protected":false},"author":2,"featured_media":405988,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[14441,12026,209088,209087,296,424,83727,4274,117,111,43,139,69,37250,12969,412,27627],"class_list":["post-405987","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-breathing","tag-farmer","tag-hunterville","tag-hurley","tag-into","tag-life","tag-miles","tag-motel","tag-new","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-penny","tag-sheep","tag-sophie","tag-vintage"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/405987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=405987"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/405987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/405988"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=405987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=405987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=405987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}