{"id":410380,"date":"2026-05-03T22:28:37","date_gmt":"2026-05-03T22:28:37","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/410380\/"},"modified":"2026-05-03T22:28:37","modified_gmt":"2026-05-03T22:28:37","slug":"luxury-show-flat-interiors-in-hong-kong-blend-realism-with-dream-design","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/410380\/","title":{"rendered":"Luxury show flat interiors in Hong Kong blend realism with dream design"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">For months, you\u2019ve watched the building rise up from the dust, floor by floor \u2013 possibly imagining your future apartment there. When the show flat is at last revealed, it\u2019s the moment of truth for hopeful home-hunters.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Typically, the first look inside would be a mock-up interior installed in rented premises off-site, perhaps bereft of doors and walls, and sometimes with scaled-down furniture to make the space feel larger.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">These days, however, developers are having to work harder to convince prospective buyers that their product does indeed offer the lifestyle of their dreams. Increasingly, that involves engaging high-end designers to finish the job for them.<\/p>\n<p><img decoding=\"async\" alt=\"Straight lines and a contemporary Asian aesthetic in ARTTA Concept\u2019s 600 sq ft flat. Photo: Steven Ko\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/05\/d360d4ab-c0a6-4f1e-b559-b6d96184c079_3c5bcbfb.jpg\" title=\"Straight lines and a contemporary Asian aesthetic in ARTTA Concept\u2019s 600 sq ft flat. Photo: Steven Ko\"\/>Straight lines and a contemporary Asian aesthetic in ARTTA Concept\u2019s 600 sq ft flat. Photo: Steven Ko<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">That\u2019s because buyers have become far more sophisticated and expect to experience their future home in real life, according to Arthur Tang Chun-hey, founder and design director at ARTTA Concept.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cThe show flat was always about the wow factor, but just not at the surface level any more,\u201d he says. \u201cDevelopers are starting to realise that customers want to see something liveable, more realistic [than a mock-up].\u201d<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">In February 2025, ARTTA completed two show flats at Chinachem Group\u2019s In One project in Ho Man Tin. Both were sold within a month of launch on the market, a result Tang describes as \u201ca record\u201d that, he says, surprised even the developer.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cThe feedback was that for both buyers it was love at first sight,\u201d he says of the 600 sq ft, two-bedroom and 1,000 sq ft, three-bedroom apartments. \u201cThat\u2019s exactly what the developer wanted to achieve with a show flat in the building: to exude a vibe that is so realistic, it feels like a dream come true.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"For months, you\u2019ve watched the building rise up from the dust, floor by floor \u2013 possibly imagining your&hellip;\n","protected":false},"author":2,"featured_media":410381,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[211152,442,498,499,500,211154,211146,143731,211147,211155,211151,8607,501,211158,156,211156,211153,4431,211157,82205,111,139,69,211145,211149,211150,211148],"class_list":["post-410380","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arthur-tang-chun-hey","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-artta","tag-artta-concept","tag-bean-buro","tag-chinachem","tag-chinachem-group","tag-clear-water-bay","tag-covid","tag-design","tag-ella-bridgland","tag-entertainment","tag-hip-shing-hong","tag-ho-man-tin","tag-hong-kong","tag-mount-pavilia","tag-new-world-development","tag-new-zealand","tag-newzealand","tag-nz","tag-show-flat","tag-studio-ella","tag-the-development-studio","tag-zen-aesthetic"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/410380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=410380"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/410380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/410381"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=410380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=410380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=410380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}