{"id":415902,"date":"2026-05-07T08:02:12","date_gmt":"2026-05-07T08:02:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/415902\/"},"modified":"2026-05-07T08:02:12","modified_gmt":"2026-05-07T08:02:12","slug":"snap-and-perplexity-cancel-ai-integration-plans","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/415902\/","title":{"rendered":"Snap and Perplexity Cancel AI Integration Plans"},"content":{"rendered":"

Snap<\/a> and Perplexity<\/a> said Wednesday (May 6) that they amicably ended a partnership that would have integrated Perplexity\u2019s artificial intelligence-powered answer engine into Snap\u2019s Snapchat<\/a> social media platform, The Wall Street Journal (WSJ) reported<\/a> Wednesday.<\/p>\n

Perplexity told WSJ that the two companies determined that the collaboration didn\u2019t fit their product goals, according to the report.<\/p>\n

\u201cPerplexity continues to value Snapchat as a platform for reaching key audiences, remains active on the Snap platform, and expects to continue using Snap\u2019s advertising products,\u201d Perplexity said, per the report.<\/p>\n

Snap said in a first quarter investor letter<\/a> released Wednesday: \u201cOur revenue guidance range assumes no contribution from Perplexity as we amicably ended the relationship in Q1.\u201d<\/p>\n

The company said in its previous, fourth quarter investor letter<\/a> released Feb. 4: \u201cOur Q1 revenue guidance range excludes any potential revenue from the Perplexity integration as we have yet to mutually agree on a path to a broader roll out.\u201d<\/p>\n

Snap announced the partnership<\/a> in November, saying Perplexity would pay it $400 million over one year to integrate its AI-powered answer engine into Snapchat.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

The company said this would mark the first integration of an external AI partner directly into Snapchat as well as the first step in Snap\u2019s effort to make the app a platform where AI companies can connect with its 943 million monthly active users.<\/p>\n

At the time, Snap said Perplexity would begin appearing in Snapchat in early 2026.<\/p>\n

Perplexity CEO Aravind Srinivas<\/a> said in a Nov. 5 post<\/a> on X that Perplexity would become the default AI for all Snapchat users in the Snapchat app, starting in January 2026, and that the two companies planned to work on many more projects.<\/p>\n

Meanwhile, Snap announced in a Wednesday earnings release<\/a> that the company\u2019s first quarter revenue increased 12% year over year to reach $1.5 billion.<\/p>\n

The company said Snapchat\u2019s global monthly active users increased 5% year over year to reach 956 million, while its global daily active users rose 5% to reach 483 million.<\/p>\n

During the quarter, Snapchat launched a format called AI Sponsored Snaps that lets brands engage Snapchat users through interactive, AI-powered conversations.<\/p>\n","protected":false},"excerpt":{"rendered":"Snap and Perplexity said Wednesday (May 6) that they amicably ended a partnership that would have integrated Perplexity\u2019s…\n","protected":false},"author":2,"featured_media":415903,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,111,43,139,69,5898,6031,739,5316,5317,1414,145,741],"class_list":["post-415902","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-partnerships","tag-perplexity","tag-pymnts-news","tag-snap","tag-snapchat","tag-social-media","tag-technology","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/415902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=415902"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/415902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/415903"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=415902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=415902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=415902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}