{"id":415925,"date":"2026-05-07T08:20:12","date_gmt":"2026-05-07T08:20:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/415925\/"},"modified":"2026-05-07T08:20:12","modified_gmt":"2026-05-07T08:20:12","slug":"lego-able-to-continue-trademark-battle-against-zuru-after-supreme-court-approval","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/415925\/","title":{"rendered":"Lego able to continue trademark battle against Zuru after Supreme Court approval"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/12\/4O0I2IK_copyright_image_139197\" width=\"1050\" height=\"699\" alt=\"no caption\"\/><\/p>\n<p class=\"photo-captioned__information\">\nThe dispute is around a simple phrase printed on packaging of Zuru&#8217;s own-brand MAX Build More plastic brick building kits: &#8220;LEGO\u00ae BRICK COMPATIBLE.&#8221;<br \/>\nPhoto: Pixabay\n<\/p>\n<p>A long-running trademark battle between New Zealand-founded toy company Zuru and global giant Lego will go on after the Supreme Court approved Lego&#8217;s application to take further action.<\/p>\n<p>Late last year, <a href=\"https:\/\/www.rnz.co.nz\/news\/business\/581489\/zuru-wins-trademark-battle-against-lego\" rel=\"nofollow noopener\" target=\"_blank\">Zuru won a major victory<\/a>, after the Court of Appeal overturned a High Court decision that had found in favour of Lego.<\/p>\n<p>The heart of the dispute centred on a simple phrase printed on packaging of Zuru&#8217;s own-brand MAX Build More plastic brick building kits: &#8220;LEGO\u00ae BRICK COMPATIBLE&#8221;.<\/p>\n<p>So Lego will go back to the Court of Appeal and make its case to uphold the High Court ruling.<\/p>\n<p>The final ruling could potentially have implications for intellectual property law protecting trade marks.<\/p>\n<p><a href=\"https:\/\/radionz.us6.list-manage.com\/subscribe?u=211a938dcf3e634ba2427dde9&amp;id=b3d362e693\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for Ng\u0101 Pitopito K\u014drero<\/a>, a daily newsletter curated by our editors and delivered straight to your inbox every weekday.<\/p>\n","protected":false},"excerpt":{"rendered":"The dispute is around a simple phrase printed on packaging of Zuru&#8217;s own-brand MAX Build More plastic brick&hellip;\n","protected":false},"author":2,"featured_media":177879,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[48,47,42,43,49,46,44,45,40,38,41,39],"class_list":["post-415925","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-audio","tag-current-affairs","tag-headlines","tag-news","tag-podcasts","tag-public-radio","tag-radio-new-zealand","tag-rnz","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/415925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=415925"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/415925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/177879"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=415925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=415925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=415925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}