A long-running trademark battle between New Zealand-founded toy company Zuru and global giant Lego will go on after the Supreme Court approved Lego’s application to take further action.<\/p>\n
Late last year, Zuru won a major victory, after the Court of Appeal overturned a High Court decision that had found in favour of Lego.<\/p>\n
The heart of the dispute centred on a simple phrase printed on packaging of Zuru’s own-brand MAX Build More plastic brick building kits: “LEGO\u00ae BRICK COMPATIBLE”.<\/p>\n
Lego will go back to the Court of Appeal and make its case to uphold the High Court ruling.<\/p>\n
The final ruling could potentially have implications for intellectual property law protecting trademarks.<\/p>\n