{"id":421536,"date":"2026-05-11T00:47:08","date_gmt":"2026-05-11T00:47:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/421536\/"},"modified":"2026-05-11T00:47:08","modified_gmt":"2026-05-11T00:47:08","slug":"nudi-point-natural-skincare-grows-from-takahue-valley-family-farm-shed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/421536\/","title":{"rendered":"Nudi Point natural skincare grows from Takahue Valley family farm shed"},"content":{"rendered":"<p class=\"wrLLDwyWye\" style=\"display:none\">\u201cI just couldn\u2019t seem to work out why or how to get rid of it, and it was so bad that I was not confident to go to school on quite a few days, and I would wag school, or I would make up some excuse as to why I\u2019m not feeling well enough to go because I was just getting teased and bullied.\u201d<\/p>\n<p><img  alt=\" Blair Coates, in the production area for his skincare range \u2013 a converted cowshed on the family farm. Photo \/ RNZ, Sally Round\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/> Blair Coates, in the production area for his skincare range \u2013 a converted cowshed on the family farm. Photo \/ RNZ, Sally Round<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">Coates said he became \u201cquite obsessed\u201d with learning about skin care and all of the elements that help clear the skin.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">He returned to the family land in the Takahue Valley, south of Kaitaia, 12 years ago and decided to launch Nudi Point, using his earlier training as an aromatherapist.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">His husband and mother are also involved in the business.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">In a pristine lab, without a whiff of the cows who used to come through here, Coates showed Country Life how he mixes up a serum of several essential oils and decants it carefully into small blue bottles.<\/p>\n<p><img  alt=\" Blair Coates blends essential oils and bottles them for his customers. Photo \/ RNZ, Sally Round\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/> Blair Coates blends essential oils and bottles them for his customers. Photo \/ RNZ, Sally Round<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">\u201cWe like to think that a little bit of Nudi Point magic goes in every little product that we send out.\u201d<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">That sense of place is an important selling point for Coates, especially as his is a small rurally based business, now more reliant on online sales as retailers shutter in the cost-of-living crisis.<\/p>\n<p><img  alt=\" Still part of a river reflecting the native bush on its banks, the swimming hole which inspired Nudi Point. Photo \/ RNZ, Sally Round\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/> Still part of a river reflecting the native bush on its banks, the swimming hole which inspired Nudi Point. Photo \/ RNZ, Sally Round<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">\u201cI think it matters, you know, it\u2019s more than just a bunch of products that someone made and put on a shelf,\u201d he said.<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">\u201cIt just shows a little bit more attention and care to everything that\u2019s created.\u201d<\/p>\n<p class=\"wrLLDwyWye\" style=\"display:none\">&#8211; RNZ<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cI just couldn\u2019t seem to work out why or how to get rid of it, and it was&hellip;\n","protected":false},"author":2,"featured_media":421537,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[8038,138,2109,3233,71,9978,111,139,216438,69,423,26639,3621,192196,2217],"class_list":["post-421536","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-natural","tag-business","tag-family","tag-farm","tag-from","tag-grows","tag-new-zealand","tag-newzealand","tag-nudi","tag-nz","tag-point","tag-shed","tag-skincare","tag-takahue","tag-valley"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/421536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=421536"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/421536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/421537"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=421536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=421536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=421536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}