{"id":434134,"date":"2026-05-18T23:45:10","date_gmt":"2026-05-18T23:45:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/434134\/"},"modified":"2026-05-18T23:45:10","modified_gmt":"2026-05-18T23:45:10","slug":"sbs-viceland-to-rebrand-as-sbs2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/434134\/","title":{"rendered":"SBS VICELAND to rebrand as SBS2"},"content":{"rendered":"<p>\n\t\t\t\t\tMultichannel reverts to SBS2 in August after a deal with VICE Media comes to an end.\t\t\t\t<\/p>\n<p>10 years of SBS VICELAND will come to an end when the multichannel returns as SBS2 in August.<\/p>\n<p>An SBS Spokesperson tells TV Tonight, \u201cThe SBS VICELAND brand and content partnership with Vice Media will come to a close in the coming months, as SBS looks ahead to the channel\u2019s next chapter.<\/p>\n<p>\u201cFurther details, including branding and programming plans, will be shared later this year.\u201d<\/p>\n<p>A deal with US-Canadian Vice Media was struck in 2016 to launch with shows such as Black Market, Gaycation, States of Undress, Weediquette, F*** That\u2019s Delicious, Cyberwar, Balls Deep alongside SBS2 titles The Feed, SBS PopAsia, A League, If You Are The One, South Park, Full Frontal with Samantha Bee, Brooklyn Nine Nine. Several Australian-based VICE doco titles would also screen.<\/p>\n<p>More recently it has been home to shows including\u00a0Icons Unearthed, The Mega-Brands That Built the World, Dark Side Of The 2000s, Raw Comedy, The Weekly Football Wrap and Digital Originals drama.<\/p>\n<p>In 2023 VICE Media filed for bankruptcy but was later acquired by a group of buyers from Fortress Investment Group.<\/p>\n<p>The return to SBS2 is understood to be a business decision linked to its targe audience aged to 35-54. and strategic\u202fobjectives.\u202f<\/p>\n<p>Last week SBS Board announced new CEO Jane Palfreyman.<\/p>\n<p>SBS TWO launched in 2009 becoming SBS2 from 2013 \u2013 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"Multichannel reverts to SBS2 in August after a deal with VICE Media comes to an end. 10 years&hellip;\n","protected":false},"author":2,"featured_media":434135,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[156,111,139,69,437],"class_list":["post-434134","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/434134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=434134"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/434134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/434135"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=434134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=434134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=434134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}