{"id":437190,"date":"2026-05-20T19:56:12","date_gmt":"2026-05-20T19:56:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/437190\/"},"modified":"2026-05-20T19:56:12","modified_gmt":"2026-05-20T19:56:12","slug":"envestnet-ceo-plans-25-hiring-boost-tamarac-rebrand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/437190\/","title":{"rendered":"Envestnet CEO Plans 25% Hiring Boost, Tamarac Rebrand"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Envestnet CEO Chris Todd said the firm is on track to meet a 25% increase in hiring by the end of this year as he continues work to reposition the 25-year-old wealth technology provider in a rapidly changing sector.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Todd, who <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/chris-todd-named-envestnet-ceo\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">took over the role in January 2025<\/a>, said the firm decided to significantly boost headcount to staff client asset onboarding and to meet the needs Envestnet saw for product development in the \u201ccoming technological wave.\u201d So far, the firm has reached about 40% of its new-hire goal, with three or four individuals in the pipeline, he said.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWe knew we needed more than we had, and 25%, as we evaluated it last year, seemed like the right number,\u201d he said. \u201cWe budgeted that knowing that, if we got to the middle this year and we felt like we needed more, we would just go \u2018x\u2019 budget and sort of accelerate that.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Some of that hiring has gone to Envestnet\u2019s Tamarac wealth platform, a division often known in the industry for investment trading and rebalancing, but also has <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/envestnet-to-launch-platform-aimed-at-speeding-advisor-client-prep\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">performance reporting<\/a>, a client portal, customer relationship management and billing. Todd said the unit became a focus area in his initial evaluations after he was hired by the majority owner, Bain Capital.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/envestnet-s-ria-leaders-are-targeting-smaller-firms-with-message-of-flexibility\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Envestnet\u2019s RIA Leaders Target Smaller Firms with Message of Flexibility<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWas there a part [of the firm] where I didn\u2019t like the amount of resources we had allocated to it? Yeah, it&#8217;s Tamarac,\u201d Todd said. \u201cAnd that\u2019s getting fixed in a hurry.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Berwyn, Pa.-based Envestnet inherited the <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/ria-news\/envestnet-to-buy-ria-software-provider-tamarac\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Tamarac brand name in a 2012 acquisition<\/a>. That, too, is likely to undergo some changes, with Todd saying the firm is about \u201c75% done with the work\u201d of a rebrand of the division.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWhen we\u2019re talking to new prospects \u2026 that\u2019s where the brand\u2014our brand architecture\u2014can be a little bit confusing. We\u2019re going to fix the brand architecture, which is going to line up with the technology strategy and make sense to people who don\u2019t know Envestnet that well, or who need to know it better.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Todd noted his experience with rebrands during his tenure as president of Kronos Incorporated, a workforce management technology company. That firm merged with another to form UKG, where Todd served as CEO for four years.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Todd said his time in that workplace sector showed him the importance of customer service and continual product iteration to meet client needs. He believes in having a strong playbook, including trained employees with clear talking points, for Envestnet\u2019s latest tools and enhancements to actually be used by advisors in the field.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cSome advisors are bleeding-edge adopters, while some of them want to wait six months,\u201d he said. \u201cIt goes back to being a service organization, a support organization, the ground game\u2014it\u2019s a big education effort.\u201d<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/financial-technology\/envestnet-to-launch-platform-aimed-at-speeding-advisor-client-prep\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Envestnet to Launch Platform Aimed at Speeding Advisor Client Prep<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Todd said he also has teams closely tracking and seeking to respond to the ongoing consolidation in the wealth management space. While <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.wealthmanagement.com\/ria-news\/ria-m-a-market-thus-far-enduring-war-ai-private-credit-bumps\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">RIA and broker\/dealer M&amp;A\u00a0<\/a>creates an opportunity for Envestnet to pick up business, it also puts them at risk of losing out.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWhen you are in a consolidating market, you want to make sure that you\u2019re a net winner, right?\u201d he said. \u201cIf you\u2019re not the technology on both sides of the transaction, they have a choice, but they have to integrate, so those become sales events.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Envestnet CEO Chris Todd said the firm is on track to meet a 25% increase in hiring by&hellip;\n","protected":false},"author":2,"featured_media":437191,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[138,246,111,139,69,244,245],"class_list":["post-437190","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-finance","tag-new-zealand","tag-newzealand","tag-nz","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/437190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=437190"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/437190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/437191"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=437190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=437190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=437190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}