TYG <\/a>first opened in Australia in 2020. What began as a dream to create a space where people of all ages and fitness levels could come together to train like athletes, has become a global movement.\u00a0TYG is synonymous with an innovative, premium, and community-centric training experience. Its structured approach centers on delivering high-quality, strength and endurance focused workouts tailored to support individuals at every stage of their fitness journey.\u00a0\u00a0<\/p>\n\u00a0\u201cLike Nike, The Yard Gym believes training is more than a workout.\u00a0It\u2019s\u00a0about unlocking progress,\u201d says Chloe Speed, VP\/GM, Nike Training. \u201cBy combining Nike\u2019s expertise in performance innovation with TYG\u2019s industry leading approach to community and programming, we\u2019ll help more athletes push the limits of what\u2019s possible and raise the bar of training globally.\u201d\u00a0<\/p>\n
Nike Training will become the exclusive provider of footwear,\u00a0apparel\u00a0and accessories for all TYG trainers and team members. Built from Nike\u2019s most advanced performance innovations, each product has been selected to meet the exact functional and performance needs of TYG\u2019s elite coaches and instructors.\u00a0\u00a0\u00a0<\/p>\n
As partners, Nike Training and TYG will co-create training experiences, activations and community moments, designed to inspire more people to train with purpose and consistency. Nike products and branding will also be incorporated into existing and future TYG gyms.\u00a0<\/p>\n
\u201cNike Training embodies the same grit we see inside every TYG studio,\u201d says Daniel Bova, Co-Founder and CEO, The Yard Gym. \u201cIt\u2019s\u00a0about showing up and putting in the work, every single day. We share the same obsession: building stronger, better humans in and out of the gym.\u201d\u00a0\u00a0<\/p>\n
Together, driven by innovation and the pursuit of progress, Nike Training and TYG will equip all athletes to train on their own terms and achieve their greatest potential.\u00a0\u00a0<\/p>\n
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