{"id":44067,"date":"2025-09-26T08:02:09","date_gmt":"2025-09-26T08:02:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/44067\/"},"modified":"2025-09-26T08:02:09","modified_gmt":"2025-09-26T08:02:09","slug":"from-japans-paypay-to-lays-pack-qrs-paytms-growth-hacks-shared-by-venture-capitalist","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/44067\/","title":{"rendered":"From Japan&#8217;s PayPay To Lay&#8217;s Pack QRs, Paytm&#8217;s Growth Hacks Shared By Venture Capitalist"},"content":{"rendered":"<p>Another example of Paytm&#8217;s creative thinking came in the form of QR codes on Coca-Cola bottles and Lay&#8217;s packets, allowing customers to scan and redeem Rs 15. This low-cost, high-impact campaign brought millions of users onto the platform, proving that everyday consumer touchpoints could be leveraged for rapid adoption.<\/p>\n<p>Sharing a photograph with Sharma, Das called him a &#8220;legendary&#8221; and &#8220;OG Indian internet entrepreneur,&#8221; writing on X, &#8220;I met the billionaire founder of PayTM and he shared some of the best startup stories I&#8217;ve ever heard.&#8221;<\/p>\n<p>Born in Aligarh in 1978, Sharma founded One97 Communications in 2000 and launched Paytm in 2010, steadily turning it into a household name and a cornerstone of India&#8217;s digital finance ecosystem.<\/p>\n<p>Das, who joined Menlo Ventures after stints at Google, Facebook, and Glean, was promoted to partner within 18 months, according to Business Insider. <\/p>\n","protected":false},"excerpt":{"rendered":"Another example of Paytm&#8217;s creative thinking came in the form of QR codes on Coca-Cola bottles and Lay&#8217;s&hellip;\n","protected":false},"author":2,"featured_media":44068,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[342,111,139,69,39065,145],"class_list":["post-44067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-mobile","tag-new-zealand","tag-newzealand","tag-nz","tag-one-97-communications-ltd","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/44067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=44067"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/44067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/44068"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=44067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=44067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=44067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}