RNZ\u2019s youth platform Tahi was scrapped last year<\/a> as part of the public broadcaster\u2019s response to an almost $5 million annual funding reduction.<\/p>\n\u201cThe youth market is notoriously difficult and despite the hard work of everyone involved, Tahi has not reached the target audience to the extent that would justify continuing to fund it,\u201d RNZ said in a statement at the time of its decision.<\/p>\n
NZME, publisher of the NZ Herald, has also launched and closed two youth-focused brands in recent years, including digital audio brand Kick and social media brand What the Actual?!<\/p>\n
RNZ senior editorial leader John Hartevelt \u2013 in referring to Tahi\u2019s closure \u2013 said at the time that expansion of platforms such as YouTube and TikTok had made it difficult to support dedicated youth channels.<\/p>\n
\u201cWe are able to reach younger audiences by making our content freely available on those platforms, and our focus will now be on making sure we continue to offer a wide range of vibrant content that fulfils our charter requirements to reach audiences of all ages.\u201d<\/p>\n
Tahi was established in 2021 and followed a disastrous separate attempt by RNZ in 2020 to turn Concert FM\u2019s nationwide FM frequencies into a music-based network for young listeners. The idea was killed by fervent public and political opposition.<\/p>\n
Between 2013 and 2018, RNZ also operated a digital youth-focused website called The Wireless. This was eventually folded back into RNZ\u2019s website.<\/p>\n
Editor-at-Large Shayne Currie is one of New Zealand\u2019s most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME.<\/p>\n","protected":false},"excerpt":{"rendered":"She said she was proud to accept her prize at the New Zealand Media Awards on Friday night,…\n","protected":false},"author":2,"featured_media":443349,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[74,2346,4463,651,17163,13242,14134,156,7803,2936,5844,11517,1073,8599,111,43,139,69,26263,1118,3545,226402,205,28702,3010,6445,39163,416,18457,1079],"class_list":["post-443348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-after","tag-award","tag-brand","tag-close","tag-closure","tag-confirms","tag-decision","tag-entertainment","tag-follows","tag-insider","tag-journalist","tag-loses","tag-media","tag-moves","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-nzme","tag-of","tag-platform","tag-re","tag-role","tag-similar","tag-top","tag-tvnz","tag-tvnzs","tag-video","tag-winning","tag-youth"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/443348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=443348"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/443348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/443349"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=443348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=443348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=443348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}