![\"Authorities](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/09\/smartphone-2025-08-a35516aade880953977115120b61d7c5-16x9.png\"\/)
<\/p>\nLast Updated:September 26, 2025, 18:27 IST<\/p>\n
China launches a two-month campaign to curb negative sentiments online as economic woes rise.<\/p>\n
Authorities have already taken action against high-profile content creators. (Representational image)<\/p>\n
The Chinese government launched a two-month campaign to curb what it calls \u201cexcessively exaggerated negative and pessimistic sentiments” on social media, as economic troubles and rising youth frustration fuel waves of online despondency.<\/p>\n
The Cyberspace Administration of China (CAC) announced that the initiative aims to \u201crectify negative emotions” and promote a \u201cmore civilised and rational online environment.” In its sights are popular narratives such as \u201cstudying is useless” and \u201chard work is useless,” along with content that encourages \u201cworld-weariness.”<\/p>\n
China Cracking Down On Gloom<\/p>\n
China is facing an economic slowdown driven by a property crisis, soaring youth unemployment and fierce competition for education and jobs. These pressures have spurred what analysts describe as a generational sense of despair.<\/p>\n
\u201cYoung people in China have serious questions about the future prospects of their lives. They must confront the fact that their livelihood is very likely going to be worse than their parents\u2019 generation,” said Simon Sihang Luo, assistant professor of social sciences at Singapore\u2019s Nanyang Technological University.<\/p>\n
Authorities have already taken action against high-profile content creators. Influencer Hu Chenfeng saw his accounts wiped after a viral livestream in which he mockingly classified people and objects as either \u201cApple” or \u201cAndroid”- shorthand for superior and inferior. While many users embraced the joke, others accused him of stoking social divisions.<\/p>\n
Meanwhile, online education star Zhang Xuefeng, known for his blunt advice to students, had his millions-strong accounts restricted from gaining new followers. Zhang recently pledged to donate 100 million yuan if Beijing invaded Taiwan, but observers suggest his popularity stemmed from reinforcing bleak narratives: telling students to face harsh realities rather than chase dreams.<\/p>\n
Platforms Under Pressure<\/p>\n
top videos<\/p>\n
View All <\/a><\/p>\n More Drone Disruptions In Denmark After EU Chief Says Shooting Down Russia Jets ‘On The Table’ | 4K<\/p>\n Demonstrators From Both End of Spectrum Stir Outside Bibi\u2019s NY Hotel<\/p>\n Vice President JD Vance Clashes With California Governor Gavin Newsom Over Dallas ICE Shooting | 4K<\/p>\n Trump’s SHOCKING Move: White House Replaces President Biden’s Portrait With Image Of An Autopen | 4K<\/p>\n Ex-French Sarkozy Convicted In Corruption Case, Will “Sleep In Jail But With Head Held High” | 4K<\/p>\n View all<\/a><\/p>\n Authorities have warned major social media platforms including Weibo, Xiaohongshu and Kuaishou that they face \u201cstrict punishments” for failing to rein in negative or trivial content.<\/p>\n \u201cA clear and healthy cyberspace is in the interests of the people,” the CAC said in a statement.<\/p>\n First Published:<\/p>\n September 26, 2025, 18:27 IST<\/p>\n News<\/a> world<\/a> China Wants Everyone On Internet To Stay Happy All The Time. Here’s Why<\/p>\n","protected":false},"excerpt":{"rendered":"Last Updated:September 26, 2025, 18:27 IST China launches a two-month campaign to curb negative sentiments online as economic…\n","protected":false},"author":2,"featured_media":44442,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[39373,39374,39375,39378,359,39376,111,139,69,39379,39380,145,39377],"class_list":["post-44441","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internet","tag-china-social-media-crackdown","tag-chinese-government-online-censorship","tag-cyberspace-administration-of-china","tag-economic-slowdown-china","tag-internet","tag-negative-sentiment-on-chinese-internet","tag-new-zealand","tag-newzealand","tag-nz","tag-online-despondency-china","tag-social-media-regulation-china","tag-technology","tag-youth-unemployment-china"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/44441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=44441"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/44441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/44442"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=44441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=44441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=44441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}