{"id":446749,"date":"2026-05-26T22:26:09","date_gmt":"2026-05-26T22:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/446749\/"},"modified":"2026-05-26T22:26:09","modified_gmt":"2026-05-26T22:26:09","slug":"bts-oreo-debut-new-south-korean-inspired-limited-edition-flavor","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/446749\/","title":{"rendered":"BTS &#038; OREO Debut New South Korean-Inspired Limited Edition Flavor"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe classic combo of milk and cookies may never be the same again.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOn Tuesday (May 26), after a week of teasing, BTS officially unveiled their new collaboration with Oreo, completely reimagining the classic chocolate-cr\u00e8me sandwich cookie. The new limited-edition BTS Oreos will feature a brown sugar-pancake-flavored cookie, inspired by the hotteok street <a href=\"https:\/\/www.billboard.com\/t\/food\/\" id=\"auto-tag_food\" data-tag=\"food\" rel=\"nofollow noopener\" target=\"_blank\">food<\/a> that defined their childhoods in South Korea.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tInstead of stopping at a new flavor, BTS took their new collaboration a step further, designing 13 unique embossments for their limited-edition Oreo cookies in honor of the group\u2019s 13th anniversary. Three specific cookies even spell out a special message to ARMY.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cFor Oreo to be the first snacking brand we\u2019ve collaborated with globally is a huge honor,\u201d the Grammy-nominated group said of their new collaboration, which will penetrate over 80 global markets. \u201cWe ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,\u201d said BTS. \u201dWe\u2019re just so proud to add our own chapter to OREO\u2019s amazing story.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe new BTS Oreos will be available for presale starting on Monday, June 1, at <a rel=\"nofollow noopener\" href=\"https:\/\/OREO.com\/UnwrapTheCollab\" target=\"_blank\">OREO.com\/UnwrapTheCollab<\/a>. Fans will be able to purchase the limited-edition cookies at retailers, while supplies last, beginning June 8.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/05\/bts-oreos-billboard-1800.jpg\" alt=\"BTS x Oreos collab\" data-lazy- data-lazy- height=\"683\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tBTS x Oreo collab<\/p>\n<p>\t\t\t\t\t\t\t\t\tCourtesy of Oreo<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBTS joins a long line of music superstars who have landed their own Oreo flavors, including Post Malone, Selena Gomez and Lady Gaga \u2014 but the group\u2019s attention to detail extends past the cookie itself. The design on the limited-edition BTS Oreos packaging pays tribute to South Korea\u2019s vibrant street market culture, drawing on its bustling amalgamation of vendors, small talk and scrumptious bites like hotteok.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBeginning June 8, fans can join the quest to create the world\u2019s largest love letter to BTS by building on the fandom\u2019s storied letter-writing tradition. By scanning the QR code on the BTS Oreos packaging or visiting <a rel=\"nofollow noopener\" href=\"https:\/\/us.OREOBTS.com\" target=\"_blank\">us.OREOBTS.com<\/a>, fans can write heartfelt digital messages to RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Fans will also be able to read each other\u2019s letters, while also earning the chance to win an exclusive prize.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAt its core, this partnership is about shared passion. We\u2019re uniting BTS\u2019 incredibly dedicated fanbase with our own loyal OREO fans to create something genuinely new and exciting,\u201d said Oreo vice president of marketing Matt Foley. \u201cIt\u2019s this commitment to uniting our fanbases that keeps us at the forefront of pop culture and demonstrates how a brand with a rich history can continue to lead the conversation.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis buzzy Oreo collaboration is just the latest notch on BTS\u2019 belt of achievements in 2026. The iconic boy band made their grand return to the music scene in March with Arirang, which debuted atop the <a href=\"https:\/\/www.billboard.com\/charts\/billboard-200\/\" rel=\"nofollow noopener\" target=\"_blank\">Billboard 200<\/a> and spawned their seventh <a href=\"https:\/\/www.billboard.com\/charts\/hot-100\/\" rel=\"nofollow noopener\" target=\"_blank\">Billboard Hot 100<\/a> No. 1 hit, \u201cSwim.\u201d Fans can catch them on their Arirang World Tour, which kicked off on April 9 at South Korea\u2019s Goyang Stadium.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAt Monday night\u2019s <a href=\"https:\/\/www.billboard.com\/lists\/2026-amas-winners-list-american-music-awards\/\" rel=\"nofollow noopener\" target=\"_blank\">American Music Awards<\/a> (May 25), the Bangtan Boys were among the biggest winners, taking home best male K-pop artist, song of the summer (\u201cSwim\u201d) and artist of the year. BTS is now the third act in American Music Awards history to win artist of the year exactly twice (2021 and 2026), following Justin Bieber (2010 and 2012) and One Direction (2014-15). (Taylor Swift leads all artists with seven wins in the category.) Notably, the group also opened the show with a fiery prerecorded performance of \u201cHooligan,\u201d before later appearing in person to present SZA with the best female R&amp;B artist award.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWatch BTS unveil their new Oreo collab via the cookie brand\u2019s official Instagram page below.<\/p>\n","protected":false},"excerpt":{"rendered":"The classic combo of milk and cookies may never be the same again. On Tuesday (May 26), after&hellip;\n","protected":false},"author":2,"featured_media":446750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[430,156,564,7183,3295,3296,111,139,69],"class_list":["post-446749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-food","tag-genre-kpop","tag-genre-pop","tag-music-news","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/446749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=446749"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/446749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/446750"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=446749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=446749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=446749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}