{"id":446829,"date":"2026-05-26T23:29:09","date_gmt":"2026-05-26T23:29:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/446829\/"},"modified":"2026-05-26T23:29:09","modified_gmt":"2026-05-26T23:29:09","slug":"the-little-big-markets-challenge-coronation-park-mount-maunganui-date-cuts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/446829\/","title":{"rendered":"The Little Big Markets challenge Coronation Park, Mount Maunganui date cuts"},"content":{"rendered":"<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Last summer, The Little Big Markets, which offers a range of food and retail stalls, were scheduled to use the park most weekends.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">The change comes as the council seeks feedback on proposed changes to its policy on how council land is used.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Rachelle and Chris Duffy are the directors of community events The Little Big Markets, Dinner in the Domain and Tauranga\u2019s Christmas in the Park.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Chris Duffy said The Little Big Markets had operated for 17 years, 13 of those at Coronation Park. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">He said when they received their date allocations for Coronation Park for this summer, however, several peak-season weekends were marked unavailable.<\/p>\n<p><img  alt=\" The Little Big Markets directors, Chris and Rachelle Duffy.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/> The Little Big Markets directors, Chris and Rachelle Duffy.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">They challenged this with the council, but Duffy said they were not offered alternatives \u2013 such as seeing if events could co-exist \u2013 or the usual process to resolve the conflict with other bookings. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">He said they were told senior management had set the cap on markets.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Duffy said they were troubled by the lack of transparency or collaboration in the decision and how the priorities were set. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cWe\u2019re not asking for special treatment in isolation. But we do believe that 17 years of consistent, compliant and community-focused operation earns the right to be part of the conversation before decisions are made.\u201d<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Their submission on the draft policy called for decisions to be transparent, evidence-based and focused on community benefit, rather than commercial interests.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">He said they felt a responsibility to respond to the changes, particularly a new requirement to consider existing rate-paying businesses when approving activities on council land.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">They believed the drafted policy was inconsistent with the primary purpose of council land being for community use.<\/p>\n<p><img  alt=\"The Little Big Markets at Coronation Park in Mount Maunganui are popular with locals and visitors. \" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>The Little Big Markets at Coronation Park in Mount Maunganui are popular with locals and visitors. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">He said decisions to limit community activity should be supported by objective, verifiable data, \u201cnot just an assertion that something is operationally incompatible or that a neighbouring business feels disadvantaged\u201d.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">This could be done through an independent assessment, as well as regular monitoring of how high-demand spaces such as Coronation Park were performing.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Duffy said mixed opinions on the markets from main street businesses reinforced the need for independent data.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cThat\u2019s the pragmatic, fair approach we\u2019re asking council to adopt.\u201d.\u201d<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">He said Coronation Park played an important role in community life and visitor experience, particularly with nearby cruise ships.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cFor many international visitors, the market is the first authentic experience of local life.\u201d<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Electric Soul Tattoo and Gallery owner Kirky Donnelly said she strongly supported the markets. <\/p>\n<p><img  alt=\"Electric Soul Tattoo and Gallery owner Kirky Donnelly. Photo \/ George Novak \" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Electric Soul Tattoo and Gallery owner Kirky Donnelly. Photo \/ George Novak <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cThe Little Big Markets bring people into the Mount who simply would not otherwise be here. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cDuring a period where many businesses are experiencing reduced trade [with Mauao tracks and other facilities closed] \u2026 that additional foot traffic is incredibly valuable.\u201d<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said her business was \u201cnoticeably busier\u201d on market weekends.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cWithout the drawcard, many simply wouldn\u2019t make the trip at all.\u201d<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said claims the markets harmed local businesses did not reflect her experience.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said the events supported small retailers, and many successful Mount businesses started as market stalls.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cIt seems unfair to limit those opportunities for the next generation of small business owners.\u201d<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said the <a href=\"https:\/\/www.nzherald.co.nz\/bay-of-plenty-times\/news\/mount-maunganui-mount-mainstreet-urban-market-ending-on-sunday\/P4UF6UEPFFD4JFU3RERR24JDSY\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/bay-of-plenty-times\/news\/mount-maunganui-mount-mainstreet-urban-market-ending-on-sunday\/P4UF6UEPFFD4JFU3RERR24JDSY\/\">loss of the Sunday farmers\u2019 market<\/a> reduced visitors to the Mount, and she feared having fewer Little Big Markets would have a similar effect.<\/p>\n<p>Availability for other events<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Art Body Creative Studio\u2019s Julie Paama-Pengelly said she supported the community use of parks and was not averse to the markets. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She had struggled, however, to secure Coronation Park for events. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cI want to use the park for M\u0101ori-based, cultural events \u2026 but I struggle to find availability. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cI would like to see broader community representation rather than a business focus.\u201d<\/p>\n<p><img  alt=\"Art Body Creative Studio's Julie Paama-Pengelly. Photo \/ Andrew Warner\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Art Body Creative Studio&#8217;s Julie Paama-Pengelly. Photo \/ Andrew Warner<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said sports, dance, cars, caravans, entertainment groups, cultural groups and council-driven events seem better suited to the remit of public spaces such as a park.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">While the markets did not usually compete with her business, she said traffic and parking issues could deter customers.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Most Mount businesses were small, she said, and the market operated at a scale and frequency that threatened some, as everyone competed for weekend shoppers.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said businesses with permanent storefronts should have a say on events regularly and directly impacting them.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She suggested scaling down the market offering or frequency may create a happier co-existence, and allow other events to become success stories, like the markets.<\/p>\n<p>Balancing demand<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Council operations and infrastructure general manager Reneke van Soest said there were 12 booking request clashes at Coronation Park over the upcoming 37-week events season.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said that showed strong demand from other event organisers. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cBased on the data and policy principles, the council aimed to balance things by making room for a wide mix of events.\u201d<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said sharing the space with markets was being explored where possible. The council also wanted to work with the markets to explore other venues.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Bookings were assessed against principles including community benefit, vibrancy, inclusivity and diversity, with commercial factors only applying where relevant.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said the council used independent data to inform decisions on community or commercial use. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cCouncil land is primarily for community use, but commercial activities can still and often do provide public benefit.\u201d<\/p>\n<p><img  alt=\"Tauranga Deputy Mayor and Mount Maunganui ward councillor Jen Scoular. Photo \/ David Hall\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Tauranga Deputy Mayor and Mount Maunganui ward councillor Jen Scoular. Photo \/ David Hall<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Mount Maunganui ward councillor and Deputy Mayor Jen Scoular said she had heard from many Mount businesses concerned about the frequency of use by the same user of Coronation Park. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said one retailer liked having markets nearby, \u201cbut suggested there needed to be a balance to support both the brick-and-mortar businesses and the mobile businesses\u201d. <\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said it was also important to encourage diverse events to avoid the impression that Coronation Park was the home of a single event.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She had also met with The Little Big Markets \u201cand recognise they have built up a business that creates vibrancy, supports a large number of small businesses, and attracts people to come into the Mount\u201d.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u201cI know people love it when the markets are on.\u201d<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She said the policy was under review and one thing she would raise was the fee for use of council land.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">She understood it cost little to use Coronation Park and believed the fee could better reflect the park\u2019s value.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Van Soest said the fee varied. As a charity, The Little Big Markets paid the not-for-profit rate of $120 per market.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">Public consultation on the draft Use of Council Land Policy 2026 will close on June 8.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\">\u2013 LDR is local body journalism co-funded by RNZ and NZ On Air.<\/p>\n<p class=\"nUsMXbVhTwNo\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/author\/ayla-yeoman\/\" rel=\"nofollow noopener\" target=\"_blank\">Ayla Yeoman<\/a> is a Local Democracy Reporting journalist based in Tauranga. She holds a Bachelor of Arts majoring in communications, politics and international relations from the University of Auckland, and has been a journalist since 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"Last summer, The Little Big Markets, which offers a range of food and retail stalls, were scheduled to&hellip;\n","protected":false},"author":2,"featured_media":446830,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[8834,16576,138,6636,148346,5205,10666,29804,6093,9523,225,220,17707,19722,13233,111,139,69,38631,86269,8143,2171,4887,1963,14625,223,165],"class_list":["post-446829","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-big","tag-bookings","tag-business","tag-challenge","tag-coronation","tag-council","tag-cuts","tag-date","tag-little","tag-longrunning","tag-market","tag-markets","tag-maunganui","tag-maunganuis","tag-mount","tag-new-zealand","tag-newzealand","tag-nz","tag-opposing","tag-organisers","tag-park","tag-plans","tag-reduce","tag-series","tag-summer","tag-the","tag-their"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/446829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=446829"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/446829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/446830"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=446829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=446829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=446829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}