{"id":447197,"date":"2026-05-27T04:52:12","date_gmt":"2026-05-27T04:52:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/447197\/"},"modified":"2026-05-27T04:52:12","modified_gmt":"2026-05-27T04:52:12","slug":"trussardi-expands-global-retail-network-and-lifestyle-offer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/447197\/","title":{"rendered":"Trussardi Expands Global Retail Network and Lifestyle Offer"},"content":{"rendered":"

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MILAN \u2014 Trussardi<\/a> is investing in its retail network, with 10 new openings expected by the end of the year.<\/p>\n

\n\t\u201cOur first aim was to clarify and define the identity of the brand, building its visibility,\u201d said chief executive officer Alberto Racca, who joined Trussardi<\/a> upon its acquisition by Italy\u2019s fashion<\/a> group Miroglio<\/a> in March 2024.<\/p>\n

\n\t\u201cRetail is a central leverage in the relaunch of Trussardi and we are building a more selective network, more international and more consistent, starting from Italy and from the markets where Trussardi has more potential,\u201d Racca explained.<\/p>\n

\n\tThe rollout includes new stores in Verona and Como, Italy; Antalya, Turkey; Tashkent, Uzbekistan; Sochi, Russia; Podgorica, Montenegro, and Yerevan, Armenia.<\/p>\n

\n\tRacca is set on preserving the uniqueness and heritage of the brand, which was founded in 1911 as a glove-maker. He believes Trussardi can be further developed as a lifestyle label, in alignment with its history, without neglecting its fashion<\/a> and accessories categories.<\/p>\n

\t\t\t\t\t\t\"Trussardi\"<\/p>\n

\t\t\t\t\tTrussardi spring 2026<\/p>\n

\n\tIn fact, it is fully furnishing its first Trussardi-branded residential complex in Dubai<\/a>\u2019s Al Furjan neighborhood with its home and furniture licensee Luxury Living and MIRA Developments. <\/p>\n

\n\tLast month<\/a> Trussardi unveiled its latest home collection during Milan Design Week and Racca enthused about the relationship with Luxury Living, which he said successfully translates Trussardi\u2019s core codes, including leather, denim and its greyhound prints from ready-to-wear and accessories into interior design. The brand\u2019s signature greyhound logo was first introduced in 1973.\u00a0<\/p>\n

\n\t\u201cThere is consistency and a productive exchange which are essential,\u201d Racca said of the home license. \u201cIt\u2019s a real partnership, we co-create.\u201d<\/p>\n

\n\tIn addition, Trussardi has inked a partnership with Genoa\u2019s Salone Nautico, initially to furnish the boat show\u2019s grounds, \u201cjoining together different worlds \u2014 fashion, home, design, travel and leisure,\u201d he said.<\/p>\n

\n\tRacca often credits Nicola Trussardi, who propelled the family\u2019s business in the \u201980 and \u201890s, as a pioneer in embracing the lifestyle concept, as he opened Palazzo Trussardi near the La Scala theater in 1996 as one of the first concept stores in the world, merging fashion retail with food. It also served as an exhibition space for artists and architects.\u00a0<\/p>\n

\n\tOpening stores in Verona and Como will allow Trussardi \u201cto consolidate a link with the market in Italy in two cities that have a high-growth potential. They are storied cities, very representative of Italy but also very international,\u201d said Racca, citing for example the huge draw the story of Romeo and Juliet and the Arena have on tourists in Verona. While Como is known globally for its beautiful lake views, \u201cboth cities have a very strong production and economic system,\u201d Racca added.<\/p>\n

\n\t\u00a0Each of the two stores covers around 1,080 square feet\u00a0and will be decorated in Trussardi\u2019s new look, featuring dark brown and biscuit-brown and slightly embossed leather; walnut wood; crystals, and brass. \u201cIt\u2019s functional, not ostentatious, warm and inviting,\u201d Racca said.<\/p>\n

\n\tThrough a retail expansion plan initiated last year, the brand is available in more than 20 countries and with more than 10 full-price stores in Western Europe, the Balkans, the Middle East, India and Central Asia.<\/p>\n

\n\tTrussardi inked a joint venture with Ipekyol, a leading retailer in Turkey, and Racca touted a \u201cvery strong brand awareness\u201d in that country, and \u201cgreat interest\u201d in the brand.<\/p>\n

\n\tAlso, the company just signed a license with Rodolfo\u00a0Zengarini\u00a0for the production and distribution of men\u2019s and women\u2019s shoes<\/a> starting from the spring 2027 collection.\u00a0\u201cThis partnership reinforces a strategic category for Trussardi,\u201d said Racca, praising the Italian producer for \u201cindustrial competence, manufacturing and distribution capacity, all essential elements for a footwear offer consistent with our heritage and relevant to clients today.\u201d<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tTrussardi spring 2027<\/p>\n

\n\tOther licenses include: jewels and watches with Morellato; beachwear and intimates with Areab; junior with Arav; sheets with Mirabello; eyewear with Go Eywear; wallpaper with Zambaiti, and perfumes with Give Back Beauty. The bags are produced in-house. Racca said the Orbita bag is performing well and has become a bestseller.<\/p>\n

\n\tQuattroR took a\u00a0controlling stake in the Italian fashion brand in 2019<\/a>, but in 2023 employees were put in \u201ccassa integrazione,\u201d or into a government-funded redundancy pay, and the company filed for a restructuring plan with creditors that allowed it to continue to operate under the so-called process of \u201ccomposition with creditors.\u201d Former CEO Sebastian Suhl exited the brand in March 2023.<\/p>\n

\n\tIn addition to saving and further developing the storied brand, the agreement allowed Miroglio to break into the premium range of the market and expand its portfolio by adding menswear and accessories.<\/p>\n

\n\tMiroglio was founded in 1947 in Alba, in\u00a0Italy<\/a>\u2019s Piedmont region, by Giuseppe Miroglio and controls brands that range from Elena Mir\u00f2 and Motivi to Oltre and Fiorella Rubino, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"MILAN \u2014 Trussardi is investing in its retail network, with 10 new openings expected by the end of…\n","protected":false},"author":2,"featured_media":447198,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1438,111,139,69,62328,145,227958],"class_list":["post-447197","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-fashion","tag-new-zealand","tag-newzealand","tag-nz","tag-shoes","tag-technology","tag-trussardi"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/447197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=447197"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/447197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/447198"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=447197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=447197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=447197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}