{"id":448822,"date":"2026-05-28T03:44:13","date_gmt":"2026-05-28T03:44:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/448822\/"},"modified":"2026-05-28T03:44:13","modified_gmt":"2026-05-28T03:44:13","slug":"sport-waikatos-ceo-clamps-down-on-sideline-abuse","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/448822\/","title":{"rendered":"Sport Waikato\u2019s CEO clamps down on sideline abuse"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/05\/4JNX8GJ_Image_4_JPG.jpeg\" width=\"1050\" height=\"700\" alt=\"The issue of sideline abuse is universal, Cooper says.\"\/><\/p>\n<p class=\"photo-captioned__information\">\n&#8220;Those on the sideline aren&#8217;t playing the game but they&#8217;re affecting the game,&#8221; Sport Waikato CEO Matthew Cooper said.<br \/>\nPhoto: Mark Taylor \/ Waikato Times\n<\/p>\n<p>Parents acting up on the sidelines of sports games aren&#8217;t helping their kids, a sport boss says &#8211; it might even put them off playing.<\/p>\n<p>Children aren&#8217;t vying for a place on the Chiefs, Warriors or Silver Ferns, Sport Waikato CEO Matthew Cooper says.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/12\/4KMHENG_LDR_logo_horizontal_DEFAULT_png\" width=\"576\" height=\"187\" alt=\"\"\/><\/p>\n<p>&#8220;Life will happen &#8230; it won&#8217;t be the parent&#8217;s voice on the sideline, it&#8217;ll be the talent of that child if he or she is good enough and will get identified.&#8221;<\/p>\n<p>Cooper&#8217;s comments come after a wave of incidents that have plagued the Waikato sporting scene, stemming from <a href=\"https:\/\/www.rnz.co.nz\/news\/sport\/596181\/waikato-junior-rugby-league-cancelled-amid-sideline-fights-abuse\" rel=\"nofollow noopener\" target=\"_blank\">allegations of parent-on-player violence in an under-14 rugby game<\/a> to youth rugby league games cancelled last Sunday after reports of physical and verbal abuse in Hopuhopu.<\/p>\n<p>Cooper, a former New Zealand Rugby president and All Black, applauded the decision of Waikato Junior Rugby League &amp; Waikato Rugby of calling out bad sideline behaviour.<\/p>\n<p>&#8220;Enough is enough&#8221;, he said.<\/p>\n<p>&#8220;That&#8217;s where it needed to be called out and unfortunately the consequence is that a lot of others will miss out &#8230; that&#8217;s extremely disappointing.&#8221;<\/p>\n<p>Council members across the Waikato have previously expressed their dismay against sideline abuse alongside Sport Waikato, which receives local government funding.<\/p>\n<p>Too much negativity can tarnish the on-field experience &#8211; a defining factor in if a child continues to play sport, Cooper said.<\/p>\n<p>&#8220;The adults or those on the sideline aren&#8217;t playing the game but they&#8217;re affecting the game. They&#8217;re affecting the experience for the young person who just wants to play with their mates,&#8221; he said.<\/p>\n<p>&#8220;They [adults] need to understand the impact of their behaviour because if the environment does become negative, aggressive and intimidating, they&#8217;ll stop enjoying it and sometimes they stop playing altogether. That&#8217;s our real concern.&#8221;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/05\/4JNX8GJ_Image_2_JPG.jpeg\" width=\"576\" height=\"718\" alt=\"Waikato Junior Rugby League's statement about cancelling games last weekend.\"\/><\/p>\n<p class=\"photo-captioned__information\">\nWaikato Junior Rugby League&#8217;s statement about cancelling games last weekend.<br \/>\nPhoto: Supplied\n<\/p>\n<p>When asked why there&#8217;s been recent visible spikes of abuse in the Waikato, Cooper said the &#8220;actual physical and verbal abuse is not as high in the Waikato as it is around the country&#8221;.<\/p>\n<p>He added the problem is felt worldwide, with parents wanting to achieve through their children.<\/p>\n<p>&#8220;There&#8217;s no other choice but to turn up to support your child or support whoever&#8217;s on the field playing.&#8221;<\/p>\n<p>The majority of the parents on the sideline are behaving respectfully, Cooper stressed, adding it&#8217;s a small minority that create the fallout, and ultimately lead to kids not being able to play on the weekend.<\/p>\n<p>&#8220;We&#8217;ve got to remember it&#8217;s junior sport,&#8221; he added.<\/p>\n<p>A clear outline of what is and isn&#8217;t acceptable sideline behaviour at the beginning of the season to all supporters is a solution Cooper suggested coaches and managers use.<\/p>\n<p>In the same breath, he added hammering in what consequences will be enforced if standard&#8217;s aren&#8217;t met is critical.<\/p>\n<p>&#8220;I would maintain that becomes not an option but a priority and action for every sports team&#8230; we can help provide those set guidelines,&#8221; he added.<\/p>\n<p>Sport Waikato&#8217;s Positive Vibes Only initiative has helped create &#8220;greater coach awareness and accountability&#8221; across the region, Cooper said, by reinforcing the role coaches play in keeping players happy, engaged and wanting to participate through positive messaging.<\/p>\n<p>But for parents on the sidelines this weekend, Cooper said the &#8220;one goal&#8221; should simply be making sure the player they are supporting is excited to come back and play again next week, regardless of the result.<\/p>\n<p>LDR is local body journalism co-funded by RNZ and NZ On Air.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;Those on the sideline aren&#8217;t playing the game but they&#8217;re affecting the game,&#8221; Sport Waikato CEO Matthew Cooper&hellip;\n","protected":false},"author":2,"featured_media":448823,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[48,47,111,43,139,69,49,46,44,45,213],"class_list":["post-448822","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-audio","tag-current-affairs","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-podcasts","tag-public-radio","tag-radio-new-zealand","tag-rnz","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/448822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=448822"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/448822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/448823"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=448822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=448822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=448822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}