{"id":449505,"date":"2026-05-28T13:34:09","date_gmt":"2026-05-28T13:34:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/449505\/"},"modified":"2026-05-28T13:34:09","modified_gmt":"2026-05-28T13:34:09","slug":"zomato-launches-healthy-subscriptions-to-double-down-on-clean-eating","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/449505\/","title":{"rendered":"Zomato Launches &#8216;Healthy Subscriptions&#8217; To Double Down On Clean Eating"},"content":{"rendered":"<p>\t\t\t\t\t\tSUMMARY<\/p>\n<p>Zomato launched \u201cHealthy Subscriptions\u201d under Healthy Mode with curated multi-day healthy meal plans<\/p>\n<p>The feature is currently live in Delhi NCR, Mumbai and Bengaluru, with plans to expand to more cities in the coming months<\/p>\n<p>India\u2019s healthy food market is projected to reach nearly $25 Bn by 2030 amid rising health awareness and quick commerce growth<\/p>\n<p>Eternal\u2019s food delivery arm Zomato<img decoding=\"async\" src=\"https:\/\/inc42.com\/wp-content\/themes\/inc42\/img\/datalab-crosslink\/hover-datalab-logo.svg\" alt=\"Zomato Datalabs_in-article-icon\"\/> has launched a new feature called \u201cHealthy Subscriptions\u201d under its Healthy Mode offering which enables users to pre-plan healthy meals from partner restaurants.<\/p>\n<p>The feature lets users subscribe to curated lunch and dinner meal plans for durations of 3, 5, or 15 days. Besides, customers can also customise meals in advance, reschedule deliveries, update addresses, or cancel subscriptions depending on their schedules.<\/p>\n<p>According to Zomato, all dishes available under the subscription menu carry a \u201cHigh\u201d Healthy Score, based on parameters such as protein density, fibre content, ingredient quality, carb density and cooking methods. The company said these nutritional insights are AI-generated using information available on the platform.<\/p>\n<p>The feature is currently live in Delhi NCR, Mumbai and Bengaluru, with plans to expand to more cities in the coming months.<\/p>\n<p>Notably, Zomato had launched Healthy Mode in 2025 to help users discover healthier food options on the platform. Under the feature, dishes are assigned ratings ranging from \u201cLow\u201d to \u201cSuper\u201d based on nutritional metrics including protein, fibre, complex carbohydrates and micronutrients.<\/p>\n<p>In September 2025, Zomato cofounder Deepinder Goyal had said the company wanted to make \u201cgenuinely nourishing food\u201d more accessible to users.<\/p>\n<p>The latest development comes amid intensifying competition in India\u2019s fast-expanding healthy food delivery segment, with food delivery majors such as Zomato and Swiggy vying to capture a larger slice of the country\u2019s healthy food and beverage market, which is projected to reach nearly a size of <a href=\"https:\/\/www.grandviewresearch.com\/horizon\/outlook\/healthy-foods-market\/india\" rel=\"nofollow noopener\" target=\"_blank\">$25 Bn by 2030.<\/a><\/p>\n<p>The sector\u2019s growth is being driven by rising health awareness, a growing middle class and the rapid expansion of quick commerce platforms. Meanwhile, healthier snacks and functional food products are seeing strong demand, gradually changing how consumers eat and order food.<\/p>\n<p>On the financial side, Zomato parent Eternal <a href=\"https:\/\/inc42.com\/buzz\/eternal-q4-profit-surges-4-5x-yoy-to-%E2%82%B9174-cr\/\" rel=\"nofollow noopener\" target=\"_blank\">reported a 4.5X jump in its net profit to \u20b9174 Cr <\/a>in Q4 FY26 from \u20b939 Cr registered a year earlier. The company\u2019s operating revenue surged 196% YoY and 6% QoQ to \u20b917,292 Cr during the quarter.\u00a0<\/p>\n<p>During the quarter, Zomato reported a 33% YoY increase in operating revenue to \u20b92,737 Cr while adjusted EBITDA rose 24% YoY to \u20b9532 Cr.<\/p>\n<p>Commenting on the performance, Goyal said the food delivery business has seen a structural recovery after bottoming out in Q1 FY26. According to him, the improvement was driven by deliberate efforts to tap more price-sensitive customer segments rather than a temporary spike in demand.<\/p>\n<p>As part of this strategy, Zomato lowered the free-delivery threshold for Gold users to \u20b999 from \u20b9199, rolled out targeted customer activation initiatives, and expanded affordable meal offerings, including sub-\u20b9250 options.<\/p>\n<p>\u201cThe results have been encouraging \u2014 order volume growth is being driven by MTC growth, both from new-to-platform customers and higher frequency among existing budget-conscious customers,\u201d Goyal said.<\/p>\n<p>The company has intentionally prioritised affordability to widen its addressable market. He added that unit economics remained stable, with revenue per order continuing to improve alongside operating cost efficiencies despite a higher mix of lower-value orders.<\/p>\n<p>\u00a0<\/p>\n<p>]]><\/p>\n","protected":false},"excerpt":{"rendered":"SUMMARY Zomato launched \u201cHealthy Subscriptions\u201d under Healthy Mode with curated multi-day healthy meal plans The feature is currently&hellip;\n","protected":false},"author":2,"featured_media":449506,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[134,111,139,556,69],"class_list":["post-449505","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-new-zealand","tag-newzealand","tag-nutrition","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/449505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=449505"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/449505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/449506"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=449505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=449505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=449505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}