{"id":453000,"date":"2026-05-30T17:51:38","date_gmt":"2026-05-30T17:51:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/453000\/"},"modified":"2026-05-30T17:51:38","modified_gmt":"2026-05-30T17:51:38","slug":"media-insider-rnz-shake-up-new-board-chair-directors-revealed-whos-in-line-to-be-ceo-pr-boss-all-the-big-ad-agencies-are-morphing-into-pr-stunt-agencies","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/453000\/","title":{"rendered":"Media Insider: RNZ shake-up: New board chair, directors revealed; Who\u2019s in line to be CEO?; PR boss: \u2018All the big ad agencies are morphing into PR stunt agencies\u2019"},"content":{"rendered":"<p><img  alt=\"Incoming RNZ chair (and current board member) Brent Impey. Photo \/ Photosport\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Incoming RNZ chair (and current board member) Brent Impey. Photo \/ Photosport<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Two new directors \u2013 Paula Browning and Richard Dellabarca \u2013 have been appointed to the RNZ board at the same time, replacing longstanding governors Irene Gardiner and Jane Wrightson, who, like Mather, depart on June 30. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cIt\u2019s a privilege to take on the role,\u201d Impey said last night, while also acknowledging and thanking Mather for his own time as chair.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cI believe that in today\u2019s media world, publicly owned media has a role in terms of developing and ensuring trust. That\u2019s important.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Other key challenges were building RNZ National\u2019s ratings and \u201cto ensure the digital side \u2013 whether it\u2019s the news website or podcasts \u2013 grows\u201d.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">RNZ radio ratings \u2013 which had started to rebuild momentum in late 2025 \u2013 have dropped back, <a href=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-rnz-national-radio-ratings-listener-numbers-ease-back-as-broadcaster-faces-budget-and-political-pressure\/premium\/ZIXMTKCPVVDFFGG7KCTCC6UQKI\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-rnz-national-radio-ratings-listener-numbers-ease-back-as-broadcaster-faces-budget-and-political-pressure\/premium\/ZIXMTKCPVVDFFGG7KCTCC6UQKI\/\">according to the first ratings survey of 2026.<\/a> It has fallen from the country\u2019s third-biggest radio station to sixth.<\/p>\n<p><img  alt=\"RNZ Afternoons host Jesse Mulligan - one of the broadcaster's biggest talents - and (inset) RNZ's new chair Brent Impey. Photos \/ Grey Areas podcast screengrab, Photosport\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>RNZ Afternoons host Jesse Mulligan &#8211; one of the broadcaster&#8217;s biggest talents &#8211; and (inset) RNZ&#8217;s new chair Brent Impey. Photos \/ Grey Areas podcast screengrab, Photosport<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">One of the new-look board\u2019s biggest, initial tasks will be to find a new chief executive to take on myriad challenges, after Paul Thompson <a href=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-rnz-chief-executive-paul-thompson-resigns\/H7LEDAYTBRDETILEOJL5THJIQQ\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-rnz-chief-executive-paul-thompson-resigns\/H7LEDAYTBRDETILEOJL5THJIQQ\/\">announced last Friday that he would be leaving at the end of the year, after 13 years as boss.<\/a><\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">That announcement came just a few weeks after criticism from Deputy Prime Minister and Act leader David Seymour about RNZ and Thompson.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Mather made clear last week that it was Thompson\u2019s decision alone to stand down. Thompson had signalled to the board last December that this would be his last year, Mather said.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The new board changes mean that all six RNZ governors have now been appointed during this current political cycle. With Impey\u2019s elevation to chair, it means there is still one board vacancy.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Impey, a qualified lawyer, is well accustomed to working with politicians and has a reputation as a no-nonsense business leader.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">He has had a wide range of directorships and governance roles and was previously the chair of NZ Rugby and a longtime chief executive of MediaWorks (2000-2009).<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">His media career has also included board roles at the Television Broadcasters Council, Advertising Standards Authority and Radio Broadcasters Association.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The recruitment of a new RNZ chief executive gives Impey and his new-look board the perfect platform upon which to make big changes.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">At the same time, Impey has also reiterated the importance of journalism and broadcasting. \u201cI hope that my record in terms of supporting editorial independence is known and respected. I do believe that.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Media and Communications Minister Paul Goldsmith, in announcing Impey\u2019s new role today, said: \u201cMr Impey\u2019s elevation to chair provides critical continuity for RNZ\u2019s governance and leadership. His decisive and transparent leadership style, deep media sector experience and commitment to journalistic independence will be valuable in guiding RNZ into the future.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Goldsmith thanked Mather, Gardiner and Wrightson \u201cfor their significant contributions to RNZ during their tenure. I wish them all the best\u201d.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">And he welcomed Browning and Dellabarca. \u201cThey have a strong mix of governance and executive experience, including expertise in financial oversight, digital transformation and stakeholder engagement. Their collective skills will support RNZ in navigating the evolving media landscape.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cThese appointments will bolster the board for the next three years, supporting RNZ to be a financially sustainable and trusted state broadcaster.\u201d<\/p>\n<p><img  alt=\"New RNZ board member Paula Browning.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>New RNZ board member Paula Browning.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Browning brings more digital technology expertise to the RNZ board. She is currently the part-time executive director of WeCreate Inc, an alliance of creative industries, and is deputy chair of the Auckland Regional Amenities Funding Board.<\/p>\n<p><img  alt=\"New RNZ board member Richard Dellabarca.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>New RNZ board member Richard Dellabarca.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Dellabarca is an experienced governance professional and executive leader with expertise in financial management. \u201cAs a chartered accountant with a Bachelor of Laws degree, he brings a strong foundation in both finance and legal disciplines,\u201d said Goldsmith. <\/p>\n<p>Who will be the new RNZ CEO?<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">A good dozen or so names are worthy contenders to replace Paul Thompson as the boss of RNZ.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Thompson\u2019s departure gives the new-look board a rare opportunity for a new leader who will need to balance a range of public broadcasting, political, staffing and budgetary pressures.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/budget-2026-rnz-and-nz-on-air-funding-cut-boost-for-domestic-screen-production-rebate-and-maori-broadcasting-media-insider\/premium\/5ZEATYTTOZABDOLPEEHANFKSOY\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/budget-2026-rnz-and-nz-on-air-funding-cut-boost-for-domestic-screen-production-rebate-and-maori-broadcasting-media-insider\/premium\/5ZEATYTTOZABDOLPEEHANFKSOY\/\">Yesterday, the Government announced a further cut to RNZ\u2019s operational budget,<\/a> so the new leader will need financial discipline, while also meeting audience demands.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The role doesn\u2019t come up often \u2013 there have been just five RNZ CEOs (or equivalent titles) since 1984. At the same time, we\u2019ve had 12 prime ministers.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">It is increasingly one of New Zealand\u2019s most scrutinised media roles \u2013 so much so that it should probably come with a health warning. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Internally, three names come to the fore \u2013 chief audio officer Pip Keane, chief news officer Mark Stevens and complaints custodian Andrew Holden. All three have strong journalistic pedigrees, as senior editors. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Of that trio, Keane has the most broadcasting experience, while Stevens is a former editor-in-chief of Stuff and Holden is a former editor of The Press in Christchurch and editor-in-chief of The Age in Melbourne.<\/p>\n<p><img  alt=\"RNZ chief audio officer Pip Keane. Photo \/ RNZ \" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>RNZ chief audio officer Pip Keane. Photo \/ RNZ <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">However, I suspect RNZ will look for a new chief executive outside the walls of its soon-to-be new home in the TVNZ building in central Auckland.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Media Insider is picking two big names to be near the top of the hitlist \u2013 Bankers Association chief executive Roger Beaumont and an existing RNZ board member, Andrew Szusterman.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Both are media junkies with strong broadcasting experience and strong talent-handling skills. Beaumont was a director of marketing and communications at MediaWorks for a decade before moving into the banking sector, firstly with ASB. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Szusterman was also at MediaWorks for a long period, and in a range of senior content and production roles. He is currently the managing director of South Pacific Pictures.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">They both have strong political nous, too.<\/p>\n<p><img  alt=\"Bankers Association chief executive Roger Beaumont. Photo \/ Dean Purcell.&#10;\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Bankers Association chief executive Roger Beaumont. Photo \/ Dean Purcell.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Recruitment firms are also likely to be interested in NZME chief audio officer Jason Winstanley and TVNZ chief news and content officer Nadia Tolich \u2013 both have played critical roles in Newstalk ZB\u2019s success in recent years \u2013 but it will likely be difficult to prise them from their own top jobs.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Similarly, NZME chief marketing officer \u2013 audio Katie Mills and long-time MediaWorks radio executive, Jana Rangooni, a previous chief executive and chair of the radio broadcasters association, have strong radio backgrounds.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Former RNZ news boss Richard Sutherland \u2013 the man behind the scathing \u201cSutherland review\u201d into RNZ radio last year \u2013 and former broadcasting executives Brent McAnulty, Dallas Gurney and Glen Kyne are also names to watch.<\/p>\n<p><img  alt=\"Pasifika TV chief executive Natasha Meleisea.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Pasifika TV chief executive Natasha Meleisea.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Pasifika TV chief executive Natasha Meleisea is also likely a strong option \u2013 she already works closely with Impey, who chairs the organisation.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The next CEO inherits an organisation caught between successfully building a modern digital news business, but losing traditional live radio listeners.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">This week\u2019s release of RNZ\u2019s GFK audience data shows it is now trailing commercial news rival Newstalk ZB by 164,500 listeners (ZB is owned by NZ Herald publisher NZME). <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Goldsmith has repeatedly said that digital reach is great, but live, linear radio cannot be treated like a sunset activity. He also wants to see an improvement in trust levels \u2013 RNZ tops the annual AUT Trust in News survey; the Government thinks it can still do better.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The new chief executive will need to handle RNZ\u2019s budget squeeze over the next four years while fiercely defending editorial independence in an era of polarisation and heavy political scrutiny.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">They will need the ability to manage relationships with politicians without letting them try to dictate content or who sits in the presenter chairs.<\/p>\n<p>Media money<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The Budget on Thursday delivered more funding for New Zealand\u2019s domestic screen rebate and M\u0101ori broadcasting, but less for RNZ, NZ on Air, and the Film Commission.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">RNZ has had its budget shaved once again \u2013 a $1.4 million baseline cut on top of a $4.6m annual reduction last year.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">RNZ chair Jim Mather said RNZ acknowledged \u201cthe current fiscal challenge and that its funding reduction is in alignment with most government agencies\u201d.<\/p>\n<p><img  alt=\"RNZ chair Jim Mather, left, and chief executive Paul Thompson at Parliament's social services and community select committee. \" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>RNZ chair Jim Mather, left, and chief executive Paul Thompson at Parliament&#8217;s social services and community select committee. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cRNZ absorbed a 7% reduction in funding over the last year. This further 2% reduction and the prospect of 5% reductions over the following two financial years means we will need to make further changes to ensure RNZ remains financially sustainable and can do the best possible job for audiences.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The Government has also reduced NZ on Air\u2019s budget by $2m a year and the New Zealand Film Commission\u2019s budget by $100,000 a year.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">NZ on Air\u2019s budget is dropping from $104.76m this year to $102.697m for each of the next four financial years.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">NZ on Air \u2013 which funds New Zealand shows, gaming and music \u2013 said it was not \u201cmassively surprised\u201d by the reduction.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cWe are modelling how to apply our baseline reduction with the ultimate goal to cause as little pain as possible for content creators and platforms, and as little impact as possible on audience outcomes,\u201d chief executive Cameron Harland said.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/budget-2026-rnz-and-nz-on-air-funding-cut-boost-for-domestic-screen-production-rebate-and-maori-broadcasting-media-insider\/premium\/5ZEATYTTOZABDOLPEEHANFKSOY\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/budget-2026-rnz-and-nz-on-air-funding-cut-boost-for-domestic-screen-production-rebate-and-maori-broadcasting-media-insider\/premium\/5ZEATYTTOZABDOLPEEHANFKSOY\/\">READ THE FULL STORY HERE<\/a><\/p>\n<p>Dame Lynda Topp\u2019s impassioned music awards speech<\/p>\n<p><img  alt=\"Dame Lynda Topp at the Aotearoa Music Awards. Photo \/ Emma Beavis\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Dame Lynda Topp at the Aotearoa Music Awards. Photo \/ Emma Beavis<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Dame Lynda Topp made an impassioned plea for more arts funding in an emotional speech from the stage at Thursday night\u2019s Aotearoa Music Awards.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">In the same week as her beloved twin sister Dame Jools Topp\u2019s death \u2013 for which she said she would miss her forever \u2013 Lynda Topp spoke directly to Arts Minister Paul Goldsmith in the audience.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cWe are not defined by a government. We are not defined by politicians. We are defined by people, and our culture and our art,\u201d Topp said.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cI\u2019ve got a message, Paul, if you listen up for a little minute, I\u2019d like you to take a message back to Wellington. I did a speed read on the Budget this afternoon. There doesn\u2019t appear to be any money for music. But in big, big letters at the top of the news, $2.1 billion for defence. What the f***?\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">She said New Zealand had \u201cthree tanks and two of those are set in concrete in Waiouru\u201d.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/entertainment\/dame-lynda-topp-attends-aotearoa-music-awards-the-first-public-appearance-since-death-of-sister-jools\/GSAATNQQ2FDJ5KBN2NFL26X7P4\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/entertainment\/dame-lynda-topp-attends-aotearoa-music-awards-the-first-public-appearance-since-death-of-sister-jools\/GSAATNQQ2FDJ5KBN2NFL26X7P4\/\">Read my colleague Mitchell Hageman\u2019s full story, and more on the music awards here.<\/a><\/p>\n<p>Jim Grenon\u2019s day in court<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Is businessman Jim Grenon liable for up to $300,000 costs in a defamation case that TVNZ successfully defended against anti-co-governance campaigner Julian Batchelor? A court has heard the arguments.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Businessman Jim Grenon\u2019s lawyer stood early in Auckland District Court room 9.2, eyeing the TVNZ news camera. The state broadcaster had been given permission to film proceedings.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Lawyer Chris Patterson questioned the way that permission had been granted, given that TVNZ was a party to the case itself. \u201cIt\u2019s not exactly an independent media agency,\u201d he told Judge David Clark.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">More specifically, he was worried about what was about to unfold in front of the camera and other media representatives in court on Thursday.<\/p>\n<p><img  alt=\"Anti-co-governance campaigner Julian Batchelor (inset right) unsuccessfully sued TVNZ over an online article in 2023. Businessman Jim Grenon (inset left) helped fund the case.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Anti-co-governance campaigner Julian Batchelor (inset right) unsuccessfully sued TVNZ over an online article in 2023. Businessman Jim Grenon (inset left) helped fund the case.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cMy main concern is that [Grenon\u2019s] reputation isn\u2019t attacked,\u201d said Patterson, saying that he understood Grenon had been targeted \u201cquite vigorously\u201d in an earlier defamation hearing.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">During that hearing in December, TVNZ and academic Sanjana Hattotuwa successfully defended a defamation claim brought against them by anti-co-governance campaigner Julian Batchelor.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Batchelor \u2013 the Stop Co-Governance campaigner who was adamant he had been wronged by TVNZ in an August 2023 news report that essentially labelled him as racist \u2013 revealed during the defamation hearing that his case was being funded by Grenon.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Grenon \u2013 who decided to support Batchelor\u2019s case soon after seeing the TVNZ story in 2023 \u2013 became a director and major shareholder of NZME, owner of the NZ Herald and Newstalk ZB, in 2025. He now holds more than 19.90% of the company.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Back before Judge Clark on Thursday, lawyers for TVNZ, Hattotuwa and Batchelor were joined by Grenon\u2019s lawyer to lay out their positions on the question of costs \u2013 and who should now pay the hefty legal fees.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-tvnz-v-julian-batchelor-defamation-case-jim-grenon-fights-costs-claim\/premium\/2J5HLI2KEFGGRICKE5EZN7IH2A\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/business\/media-insider\/media-insider-tvnz-v-julian-batchelor-defamation-case-jim-grenon-fights-costs-claim\/premium\/2J5HLI2KEFGGRICKE5EZN7IH2A\/\">READ THE FULL STORY HERE<\/a><\/p>\n<p>The rise of One Plus One <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">One Plus One Communications is next week seeking a hat-trick of wins as NZ\u2019s large PR consultancy of the year. Founder Kelly Bennett opens up on the changing face of communications.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">A respected public relations industry leader says the days of shiny brand-led TV commercials are \u201cwell and truly gone\u201d, with advertising agencies now morphing into \u201cPR stunt agencies\u201d.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cNever has it been more apparent that PR \u2013 or culture-shaping ideas that earn attention \u2013 is the future of commercial communications,\u201c says One Plus One founder Kelly Bennett.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cAll the big ad agencies are morphing into PR stunt agencies. The most famous \u2018advertising\u2019 out of this country in recent years has been a string of PR stunts.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cThe opportunity for ambitious PR agencies \u2013 who quite frankly are better at understanding what earns attention, interest and trust, and are able to deliver that result consistently with a strategic and commercial rigour that goes beyond flash-in-the-pan stunts \u2013 is massive.&#8221;<\/p>\n<p><img  alt=\"One Plus One founder Kelly Bennett.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>One Plus One founder Kelly Bennett.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Provocative thoughts, for sure.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">But Bennett is not observing this trend in any disparaging tone &#8211; he came back to me with more thoughts after an initial email and conversation.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">He cites several initiatives from agencies in recent years &#8211; Motion Sickness\u2019 award-winning \u2018M\u0101ori Roll Call\u2019 featuring T\u0101me Iti and its The Best Place in the World to Have Herpes; and The Worst Children\u2019s Library, for Samsung via DDB (now McCann).<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cThe encouraging industry point I want to make is that commercial communication has been democratised over the last two or three decades, since the halcyon days when several international advertising agencies called our Parnell precinct home,\u201d he says.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">He says that changing media habits and audience fragmentation have disrupted the underlying economics of the commercial communications industry.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cThe days of big ad agencies packing 100 people, they finished \u2026 several years ago, and it\u2019s sort of been managed decline ever since.&#8221;<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">He cites a Substack column from US writer Derek Thompson last year: \u201cEverything is television\u201d. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cIt\u2019s not to be taken literally, but it\u2019s directionally correct in that much of our most influential media is converging on similar shapes,\u201d says Bennett. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cYouTube now has TikTok-like shorts. So does Meta. Spotify now offers something like YouTube. Podcasts are morphing into something like TV chat shows.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cHere in NZ, the Herald now runs vertical video shorts and creates broadcast television and podcasts. So does Stuff. And The Spinoff. and the NBR. There\u2019s an interesting flattening happening. Every player is doing what they need to earn the audience\u2019s attention. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cThe same thing is happening on the agency side of the equation. You can\u2019t reliably buy mass cut-through in the way you once could, so agencies of all stripes are forced to employ earned attention strategies.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cTo bastardise Thompson\u2019s coinage and apply it to the agency world, I reckon you could now say \u2018Everything is PR\u2019.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Now, he would say that, wouldn\u2019t he?<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">But Bennett &#8211; who\u2019s been in the game more than 20 years &#8211; and One Plus One have the credentials and the track record, to back it up. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The agencyt is nominated, for the fourth year in a row, as a finalist for large PR consultancy of the year at next week\u2019s Prinz Awards &#8211; the prime event for New Zealand\u2019s PR industry.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">One Plus One won the award last year and in 2024 (it shared the award with Special that year).<\/p>\n<p><img  alt=\"One Plus One's Kelly Bennett, right, and Max Burt. Photo \/ supplied\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>One Plus One&#8217;s Kelly Bennett, right, and Max Burt. Photo \/ supplied<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">The agency is also shortlisted for next month\u2019s PR Awards APAC agency of the year &#8211; another award it won in 2025. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Coinciding with that is an optimism within the agency.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">General manager Max Burt &#8211; \u201cunquestionably one of the best PR brains that I\u2019ve ever met\u201d &#8211; and Liz Holt &#8211; \u201cone of the best account wranglers in the country\u201d &#8211; have become shareholders.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cThe value that they\u2019ve brought to the business has helped fuel that growth, as indeed has the calibre of our team, which I think has never been better.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">It\u2019s expanded as others have retrenched, now with just under 20 fulltime staff. It\u2019s moved into Wellington, initially with one staff member, and the expectation is that more will join.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Bennett cites a quote often attributed to Walmart founder Sam Walton. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cRecession? I thought about it, and then I decided not to participate.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cThat line is kind of central to the way in which we\u2019ve tried to operate as a business over the last several years.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cAcross what has been an anaemic three or four years for the wider economy and our industry, One Plus One has more than doubled in size, by both revenue and headcount,\u201d says Bennett.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cAgainst a backdrop of global mega-mergers, agency consolidation and AI disruption, we are incredibly optimistic about the opportunity for ambitious independent consultancies and earned-first thinking.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Among its roster are a string of big-name clients, including Mastercard, 2degrees, Suncorp, Aon, and NIB health insurance.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Bennett saus One Plus One pitched for two accounts &#8211; and won them &#8211; last year, directly against ad agencies.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">He says they were for remits that were essentially \u2018brand positioning\u2019 &#8211; briefs that would\u2019ve typically gone to yesterday\u2019s ad agencies. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cOne of the clients explicitly said: \u2018The media has changed and attention has shifted so much, we\u2019re not really sure what sort of agency we want anymore. Convince us why it\u2019s you\u2019.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">He reiterates that the world is changing and budgets are shifting.<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">He wants One Plus One to become \u201cone of the preeminent communications businesses in New Zealand\u201d. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cAnd we use that word, \u2018communications\u2019, in the more holistic sense: encompassing not just PR firms but advertising agencies, media agencies and digital consultancies. Because, as PR firms, we\u2019re no longer paddling in our own little rock pool. <\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">\u201cThe king tide has come in, and we\u2019re swimming with all the fish in the sea.\u201d<\/p>\n<p class=\"rGEveXCr\" style=\"display:none\">Editor-at-Large Shayne Currie is one of New Zealand\u2019s most experienced senior journalists and media leaders. He has held executive and senior editorial roles at NZME including Managing Editor, NZ Herald Editor and Herald on Sunday Editor and has a small shareholding in NZME.<\/p>\n","protected":false},"excerpt":{"rendered":"Incoming RNZ chair (and current board member) Brent Impey. Photo \/ Photosport Two new directors \u2013 Paula Browning&hellip;\n","protected":false},"author":2,"featured_media":453001,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1740,26696,5263,192,84774,10779,5195,8834,2372,4282,34507,3500,37432,1349,2947,6948,8272,26265,1861,44227,78,2936,296,15220,170562,1073,230458,157,117,111,43,139,69,14300,1030,12860,45,32234,3599,662,9345,52039,223,2044,61,226681,6445,6923,17217],"class_list":["post-453000","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-ad","tag-agencies","tag-all","tag-are","tag-assume","tag-awards","tag-be","tag-big","tag-board","tag-boss","tag-broadcasters","tag-ceo","tag-chair","tag-court","tag-dame","tag-directors","tag-f","tag-grenon","tag-history","tag-impassioned","tag-in","tag-insider","tag-into","tag-line","tag-lynda","tag-media","tag-morphing","tag-music","tag-new","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-pivotal","tag-pr","tag-revealed","tag-rnz","tag-rnzs","tag-roles","tag-shakeup","tag-speech","tag-stunt","tag-the","tag-time","tag-to","tag-topps","tag-tvnz","tag-what","tag-whos"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/453000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=453000"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/453000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/453001"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=453000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=453000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=453000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}