{"id":458715,"date":"2026-06-03T11:09:09","date_gmt":"2026-06-03T11:09:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/458715\/"},"modified":"2026-06-03T11:09:09","modified_gmt":"2026-06-03T11:09:09","slug":"designing-with-shadow-how-pratic-turned-an-industrial-complex-into-a-work-of-land-art","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/458715\/","title":{"rendered":"Designing with shadow: how Pratic turned an industrial complex into a work of land art"},"content":{"rendered":"<p>&#13;<\/p>\n<p>The production complex, conceived as a space inhabited by people rather than merely a technical machine, was therefore \u201cdesigned as much for those working in the offices as for those on the factory floor,\u201d says Dur\u00ec.<\/p>\n<p>If the first building appears to emerge from the ground, the second begins to reflect the sky. \u201cPratic 2.0 mirrors the changing nature of rain, sunlight and clouds,\u201d Zucchi explains. Its surfaces constantly react to atmospheric conditions, absorbing the surrounding Friulian landscape.<\/p>\n<p>With the latest expansion in 2023, the architects and the client confronted yet another scale of intervention: an eighteen-metre-high automated vertical warehouse. Rather than emphasising its technological character, the project reverses its vocation. Clad in translucent panels, the volume seeks transparency from the outside, appearing as an abstract presence within the landscape.<\/p>\n<p>\u201cIt was designed to disappear into the Friulian sky,\u201d says Zucchi. \u201cBut at sunset, it turns into a piece of gold.\u201d<\/p>\n<p>&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; The production complex, conceived as a space inhabited by people rather than merely a technical machine, was&hellip;\n","protected":false},"author":2,"featured_media":458716,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[442,498,499,500,501,156,111,139,69],"class_list":["post-458715","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/458715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=458715"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/458715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/458716"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=458715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=458715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=458715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}