{"id":463450,"date":"2026-06-06T04:18:08","date_gmt":"2026-06-06T04:18:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/463450\/"},"modified":"2026-06-06T04:18:08","modified_gmt":"2026-06-06T04:18:08","slug":"fiona-ramsdens-return-to-tararua-farm-after-20-years-in-fashion","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/463450\/","title":{"rendered":"Fiona Ramsden\u2019s return to Tararua farm after 20 years in fashion"},"content":{"rendered":"<p class=\"DjAaGJVL\" style=\"display:none\">\u201cGrowing up on Ware Ware, day-to-day life was helping my parents out on the farm, whether in the yards or the wool shed,\u201d Fiona recalls. \u201cOut mustering on horseback with Dad when four-wheelers weren\u2019t about yet was always a favourite.\u201d<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">After finishing school, her parents encouraged her to get a trade and experience life working for others. So she left small-town, rural life behind to study fashion and design in Wellington.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">For three years, Fiona sewed for former designer brand A Modo Mio, honing her craft, before moving to London, and travelling through Europe and the Middle East for a few years.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">After returning to New Zealand, Fiona started working in interior textiles. She loved her creative career, but something was always missing.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">\u201cBeing in the city, I felt quite lonely, but being out in the country, I don\u2019t feel lonely at all,\u201d she reflects. \u201cThere\u2019s always something to do outdoors \u2013 you have your animals around you and no day is the same.\u201d<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">In 2012, as her parents retired, Fiona decided it was finally time to take over.<\/p>\n<p><img  alt=\"Dan and Barbara on the farm. Photo \/ NZ Woman's Weekly\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Dan and Barbara on the farm. Photo \/ NZ Woman&#8217;s Weekly<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">\u201cThere were no parting words of wisdom from my parents \u2013 they just believed that I could do it,\u201d smiles Fiona. \u201cThere\u2019s no looking back, you just have to be resilient, look at what needs to be done and get on with it. That\u2019s how I was brought up.\u201d<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">That resilience has been tested time and again, especially as extreme weather events in recent years hit the coastal farm hard.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">\u201c<a href=\"https:\/\/www.nzherald.co.nz\/topic\/cyclone-gabrielle\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/topic\/cyclone-gabrielle\/\">Cyclone Gabrielle<\/a> was the worst flooding I\u2019ve ever experienced and it did take a toll on me,\u201d admits Fiona of the 2023 event. \u201cThe driveway was cut off for a few weeks, but the road took eight months to be reopened.\u201d<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">Fiona\u2019s also seeing a significant shift in the landscape around her. Where once there were thriving farms and a strong sense of community, many families have left, their land now converted to pine forestry.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">With it comes more pests and increasing environmental damage when storms send slash \u2013 the tree waste after harvesting \u2013 and debris through waterways and into fences.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">\u201cBeing outside with the animals is what keeps me going,\u201d says Fiona, who is featured in this week\u2019s episode of Hyundai Country Calendar.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">A qualified wool classer, Fiona is committed to producing the <a href=\"https:\/\/www.nzherald.co.nz\/topic\/wool\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/topic\/wool\/\">highest quality wool<\/a>. On shearing days, she\u2019s the first in the shed, ensuring everything meets her exacting standards. She believes her attention to detail as a woman, from stock presentation to the condition of the yards, helps set her apart.<\/p>\n<p><img  alt=\"Fiona is committed to producing the highest quality wool. Photo \/ Katherine Edmond\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Fiona is committed to producing the highest quality wool. Photo \/ Katherine Edmond<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">\u201cThere were people who thought I should be on a lifestyle block or townhouse, which was pretty harsh, but now I\u2019m getting wool awards and getting recognised,\u201d shares Fiona. \u201cI\u2019ve learned to have more confidence, to believe in myself and not to listen to naysayers or the voices that doubt you.\u201d<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">The exceptional standard of her lamb wool even caught the attention of Auckland-based textile marketing company Maxwell Rodgers, which now uses Fiona\u2019s fleeces to create blankets for Viking cruise ships.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">\u201cI think it\u2019s pretty amazing and special that our wool is travelling around the world,\u201d she smiles proudly.<\/p>\n<p><img  alt=\"\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/><\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">In her rare free time, Fiona creates custom cushions to sell at local fairs and has also transformed the old shearers\u2019 quarters into the Coast Road Backpackers. Life now is a long way from London, but Fiona has no doubt she made the right decision to come home.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">In fact, so strong is her devotion to the land that she jokes, the only way she\u2019s leaving is in a wool coffin.<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">\u201cI\u2019m not going anywhere,\u201d she insists. \u201cMy dream is just to keep going and for the farm to be an ongoing legacy for my family.\u201d<\/p>\n<p class=\"DjAaGJVL\" style=\"display:none\">Hyundai Country Calendar, screens Sundays at 7pm on TVNZ 1 and TVNZ+.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cGrowing up on Ware Ware, day-to-day life was helping my parents out on the farm, whether in the&hellip;\n","protected":false},"author":2,"featured_media":463451,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[234893,2327,74,15408,4995,674,3043,124,2109,3233,1438,44158,8455,21520,1345,78,2454,20558,6176,424,2190,149851,111,139,425,69,5429,234892,234891,1527,11745,6180,213,30606,29421,39545,17380,2044,61,18324,19135,1530],"class_list":["post-463450","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-1215ha","tag-2327","tag-after","tag-almost","tag-away","tag-building","tag-call","tag-could","tag-family","tag-farm","tag-fashion","tag-fiona","tag-getting","tag-hills","tag-home","tag-in","tag-industry","tag-kept","tag-legacy","tag-life","tag-long","tag-louder","tag-new-zealand","tag-newzealand","tag-now","tag-nz","tag-own","tag-ramsden","tag-ramsdens","tag-return","tag-rugged","tag-shes","tag-sports","tag-sure","tag-tararua","tag-terms","tag-textiles","tag-time","tag-to","tag-wasnt","tag-working","tag-years"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/463450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=463450"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/463450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/463451"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=463450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=463450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=463450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}