It\u2019s the second year in a row the business has reported an impairment to its brands, with a $20.7m impairment reported in its 2024 full-year results.<\/p>\n
Brands owned by Griffin\u2019s Snacks include Griffin\u2019s Biscuits; chip brands Eta, Snackachangi and Kettle; as well as the muesli brand Nice & Natural.<\/p>\n
Including the impairments, Intersnack reported a net loss for the 2025 full year of $59.2m. Had the impairment not been recorded, the company would have reported a net profit.<\/p>\n
Griffin\u2019s New Zealand declined to comment on the result.<\/p>\n
Brand damage<\/p>\n
Earlier this year, Griffin\u2019s Snacks faced backlash from its customers after it decided to drop its Cookie Bear mascot from its packaging, 57 years after it was introduced.<\/p>\n
Cookie Bear was developed by Hudson\u2019s, which created the bow-tie-sporting bear for its biscuit range in 1968.<\/p>\n
Hudson\u2019s was eventually sold to Griffin\u2019s in 1989, before Griffin\u2019s was acquired by global giant Intersnack in August 2021.<\/p>\n
The company continued to use Cookie Bear on its biscuit packaging and in marketing despite the changes of ownership.<\/p>\n
In April 2025, Griffin\u2019s told the Herald at the time that the redesign would shift focus towards the brand<\/a> and appeal \u201cto a wider range of Kiwi biscuit lovers\u201d.<\/p>\n \u201cWhile the packaging is changing for our Chockie Chippies, Hundreds & Thousands, Stripes and Shrewsbury biscuits, consumers can expect the same quality, recipe and great taste,\u201d the company said.<\/p>\n However, the decision was met with a wave of backlash from its customers, and after months of campaigning, Griffin\u2019s reinstated the mascot.<\/p>\n In September 2025, Griffin\u2019s Snacks also proposed the closure of its Proper Crisps factory in Nelson.<\/p>\n