{"id":468579,"date":"2026-06-09T15:33:16","date_gmt":"2026-06-09T15:33:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/468579\/"},"modified":"2026-06-09T15:33:16","modified_gmt":"2026-06-09T15:33:16","slug":"lamborghini-and-xerjoff-turn-supercar-drama-into-three-fragrances","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/468579\/","title":{"rendered":"Lamborghini and Xerjoff turn supercar drama into three fragrances"},"content":{"rendered":"<p>Lamborghini and Xerjoff have created three exclusive new fragrances.<br \/>\nThe collection includes Avanguardia, Fierezza and Perseveranza scents.<br \/>\nEach box contains leather from Lamborghini\u2019s Selleria department.<\/p>\n<p>Lamborghini has teamed up with Italian perfume house Xerjoff for a new\u00a0<a href=\"https:\/\/www.drivencarguide.co.nz\/news\/mercedes-benz-dives-deeper-with-new-deep-sea-fragrance-inspired-by-the-ocean\/\" title=\"Mercedes-Benz dives deeper with new \u2018Deep Sea\u2019 fragrance inspired by the ocean\" rel=\"nofollow noopener\" target=\"_blank\">fragrance collection<\/a>, because apparently the supercar lifestyle now needs to smell as dramatic as it looks.<\/p>\n<p>The collaboration brings together three exclusive scents: Avanguardia, Fierezza and Perseveranza. Each has been designed around values shared by Lamborghini and Xerjoff, with the brands pitching the collection as a meeting point between haute perfumery, Italian design and automotive emotion.<\/p>\n<p>From cockpit to cologne<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/669754.jpg\" alt=\"Lamborghini Xerjoff fragrance\" width=\"1061\" height=\"692\" loading=\"lazy\"\/><\/p>\n<p>    &#13;<br \/>\n        Read More&#13;<br \/>\n        &#13;<\/p>\n<p>The three fragrances each take a different angle on the Lamborghini brief.<\/p>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        Advertisement&#13;<\/p>\n<p class=\"o-adunit__info peer-[&amp;[style*=none]]:tw-hidden\">&#13;<br \/>\n            <a class=\"o-adunit__link\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.nzme.co.nz\/advertise\/\">Advertise with NZME.<\/a>&#13;\n        <\/p>\n<p>&#13;<\/p>\n<p>Avanguardia is meant to express pioneering spirit and forward motion, with the \u201cenergy of ignition\u201d used as its central idea.<\/p>\n<p>Fierezza focuses on identity and pride, linking design, performance and style.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/669750.jpg\" alt=\"Lamborghini Xerjoff fragrance\" width=\"1330\" height=\"867\" loading=\"lazy\"\/><\/p>\n<p>Perseveranza, meanwhile, is built around determination, precision and long-term research.<\/p>\n<p>In other words, very Lamborghini words, but moved from engine bays and carbon fibre into glass bottles.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/669748.jpg\" alt=\"Lamborghini Xerjoff fragrance\" width=\"1327\" height=\"865\" loading=\"lazy\"\/><\/p>\n<p>\u201cThis collaboration with Xerjoff is rooted in the sharing of values deeply embedded in our DNA: excellence, research, and attention to detail,\u201d states Christian Mastro, Marketing Director of Automobili Lamborghini. \u201cUnique projects such as this allow Automobili Lamborghini to extend its vision beyond the automotive sphere and reach fans through exclusive products and experiences. Together with Xerjoff we have created a project that interprets the iconic nature and pioneering spirit of Lamborghini in a new sensory dimension.\u201d<\/p>\n<p>&#13;<br \/>\n    &#13;<br \/>\n        Advertisement&#13;<\/p>\n<p class=\"o-adunit__info peer-[&amp;[style*=none]]:tw-hidden\">&#13;<br \/>\n            <a class=\"o-adunit__link\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.nzme.co.nz\/advertise\/\">Advertise with NZME.<\/a>&#13;\n        <\/p>\n<p>&#13;<\/p>\n<p>Bottle service, Sant\u2019Agata style<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/669752.jpg\" alt=\"Lamborghini Xerjoff fragrance\" width=\"1331\" height=\"1331\" loading=\"lazy\"\/><\/p>\n<p>The packaging leans heavily into Lamborghini design cues. Xerjoff\u2019s bottle shape has been dressed in colours associated with Lamborghini supercars, while the Lamborghini shield appears on the front plaque for the first time.<\/p>\n<p>The boxes also use hexagonal motifs and details intended to recall a supercar cockpit. Each one contains a real fragment of leather sourced from Lamborghini\u2019s Selleria department, which is a very on-brand way of reminding buyers this is not supposed to be an ordinary fragrance launch.<\/p>\n<p>\u201cWhen embarking on this collaboration, I knew we could create something truly special together. Xerjoff and Automobili Lamborghini belong to different worlds, yet both embody the essence of Made in Italy. We share the same values and the same ambition to achieve excellence, and this is precisely what we have accomplished with these fragrances,\u201d comments Sergio Momo, Founder and Creative Director of Xerjoff.<\/p>\n<p>Supercar energy, no V12 required<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/06\/669751.jpg\" alt=\"Lamborghini Xerjoff fragrance\" width=\"1332\" height=\"1332\" loading=\"lazy\"\/><\/p>\n<p>Lamborghini has been steadily <a href=\"https:\/\/www.drivencarguide.co.nz\/news\/lamborghini-design-expands-beyond-cars-into-fashion-homes-and-tech\/\" title=\"Lamborghini design expands beyond cars into fashion, homes and tech\" rel=\"nofollow noopener\" target=\"_blank\">expanding beyond cars through lifestyle and design projects<\/a>, and this latest tie-up fits that pattern. It is not about lap times or power figures, but about turning the brand\u2019s visual and emotional codes into another kind of luxury product.<\/p>\n<p>Lamborghini and Xerjoff have not disclosed pricing or availability details yet. For now, the collection is best understood as a sensory extension of the brand: less exhaust note, more top note.<\/p>\n","protected":false},"excerpt":{"rendered":"Lamborghini and Xerjoff have created three exclusive new fragrances. The collection includes Avanguardia, Fierezza and Perseveranza scents. Each&hellip;\n","protected":false},"author":2,"featured_media":468580,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15567,237067,237071,237068,237069,237070,263,111,43,139,69,145],"class_list":["post-468579","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-lamborghini","tag-lamborghini-fragrance","tag-lamborghini-fragrance-collection","tag-lamborghini-xerjoff","tag-lamborghini-xerjoff-fragrance","tag-lamborghini-xerjoff-fragrance-collection","tag-lifestyle","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/468579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=468579"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/468579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/468580"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=468579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=468579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=468579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}